THE BEE-KEEPERS' REVIEW 129 



1 ha\-c never had to do any adxcTlisinj^- to s.dl all ihc honey 1 ha\ e, 

 and near]}' every year 1 am c()n-!])elled to l)u_\- a lot of honey to supply 

 those customers 1 am most anxious to keep. The lirst } ear in CIrand 

 Rapids I was compelled to get out and canvass ;i little, and ha^•e 

 always thought if I ever got short on a market I should do so again 

 until I got customers enough to take up the honey. It is no troubl'.- 

 to keep customers once you ha\-e secured them, if you j)ut up only a 

 good article. I always guarantee my honey to please, with the privi- 

 lege of bringing" it back if it does not. 



Publicity the "Key" to the Sale of Honey. 



By GEO. W. WILLIAMS, Redkey, Ind. 

 V^^E have just come home from our state bee-keepers' meeting, 

 VjI^^ where we had a good attendance and a splendid meeting. 

 Much enthusiasm was manifested, and several \aluable 

 papers given. A full report will be printed and mailed to each mem- 

 ber. Wt are much encouraged in the working of Honey Day. 

 Owing to the short notice and to the fact that 9-5 per cent of the 

 Indiana honey was already sold, the results were not so striking, 

 generally, as they would have been otherwise. But we have suc- 

 ceeded in getting honey before the public in a nice way, and there 

 have been many tons of honey mo\ ed as a result. 



I believe you will agree with me that publicity is tJic thing need- 

 ful just now with the bee-keeping fraternity, and that a good, live 

 advertising specialist would be a blessing to the fellows aAvay back 

 from the market. But good advertising specialists come high, and 

 the bee-keepers are conservative fellows, and from Missouri, suh ! 

 Seriously, it is more and more impressed upon me that this is the 

 practical solution of the selling problem for the bee-keepers who are 

 remote from market. 



Here is the situation as I see it: The price of honey is too 1-ow 

 in comparison with other articles of food, the low price being caused 

 by the lack of proper advertising, as compared with other articles. 



The consuming public is ready to respond to proper stimulation 

 in the way of well-directed publicity, thereby stiffening the pric^' 

 and encouraging production. The producing bee-keepers are gener- 

 ally isolated and not at all accjuaintcd with modern methods and 

 benefits of advertising, with no considerable amount of money at 

 hand for this purpose. 



The principal part of the honey is produced away from the market. 



We find the papers will give almost any amount of publicit\' 

 desired to the abstract subject of "Bees and Honey' willingly and 

 freelv. 



