130 THE BEE-KEEPERS' REVIEW 



It is a psychological truth that if Ave get people to talk honey, 

 they will eat honey. Then the logical conclusion would be to secure 

 a specialist and have him give us this publicity, and let the remote 

 fellows, who are peculiarly benefited, pay the bill by an assessment 

 on their output or number of colonies. 1 am aware that a plan some- 

 what similar to this was tried a few years ago, but it failed for lack 

 of a specific plan ; and, without any reflections on those who so nobly 

 gave their time and efforts to push it through, a campaign of publicity 

 that is to cover the continent must have a v/ell considered ]:)!an and 

 contain the factors that will dci'clof> enthusiasm suMcient to insure the 

 carryiu^i:; out of the plan. 



I have given this matter much consideration, and, as T said before, 

 I feel more and more that the salvation of the hone} business is to 

 come through some such plan as this. i here are so many ways that 

 can be used to obtain publicity without cost, vv^hich are at the com- 

 mand of an experienced man, and which will cost nothing, and there 

 is so little nioney to pay with, that this seems the only way open for 

 an advertising campaign that is at all worth while. 



What does your experience suggest in regard to taking this 

 matter up v.ith the National Association'-' Of course, the "honey 

 day" idea is only a beginning in a series of plans to gxt up the en- 

 thusiasm to insure the ultimate plans being carried out. 



I would like to have your opinion on this matter. Wq missed 

 seeing you at the state meeting; and I did not get your paper. I 

 suppose that you were pressed with work, but we were disappointed 

 just the same. 



EDITORIAL CORNER 



My "Better Half" and 1 are both much interested, lately, in ex- 

 perimenting with honey cooking (cakes, candies, cookies, etc.) and 

 have obtained some surprising results. For years, though, we have 

 been enjoying a cartain "Teekerle" that keeps fresh for weeks and is 

 the most toothsome dainty we have ever tasted. We shall give the 

 recipe soon. P)y the way, our exhibit of cakes, cookies, etc., made 

 with honey, at the Orlando (Orange County) P'air last month at- 

 tracted many inquiries and niuch interest. 



While it may be true, as one recent writer remarks, tb.at the 

 most emphasis should be laid on Jiouey as a table food, instead of 

 honey in cooking, still there is in honey the ]irecious quality of keep- 

 ing all things made with it fresh U^r a remarkably lone tiine. This 

 feature alone is so valuable that it should be heralded from the 

 housetops. To use honey in cooking does not mean any less honey 

 on our bills of fare as table honey. — E. G. B. 



