138 THE BEE-KEEPERS' REVIEW 



There is nothing" surer than that we are at the beginning of the 

 greatest prosperity the industry has ever seen, and it is coming 

 through increased consumption and better demand, which will bring 

 better prices. 



This is the history of a number of similar vocations. Organiza- 

 tion and efficient publicity has been the means of helping several 

 from ruin, and it is just what we need. When we get all the pro- 

 ducers in with us, and all boosting the price, demand will be sucli 

 that the price will raise not only one cent but several. Join the 

 Association and "Boost Altogether." 



llicre has been a feeling for some time that we were not getting 

 value received from the National Association. This is not to find 

 fault, as I personally ha\e had \ny money's worth, but I am simply 

 stating a fact as I find it. 



At present no one really has any reason to complain, for we are 

 getting the Re\'ip:w, in itself worth all the money paid, and then 

 some; to those who are isolated and use cjuantities of supplies, the 

 brokerage opportunities given are worth something, and the social 

 and educational features appeal to many to whom the above features 

 may not. 



But there is another feature that must be carried on also, and it 

 is one that is close to all of us, as it appeals directly to our pockets. 

 This is the publicity work. More honey sold at a better price puts 

 more money in the pocket of everybody in the business — the pro- 

 ducer, the honey dealer, the supply dealer, the su])i)ly manufacturer. 

 the bee journals and all the rest. 



One wing can not do much alone as it is by associated elTort 

 that these big things are done. 



This is one thing upon which we can all agree: V\'e ail desire 

 a better market and a stiffer price. It is a matter of business. 

 Double the consumption and that means bigger profits to all. 

 "Knocking" the other fellow is out of date. Modern business is not 

 carried on that way. "Boosting" is what does things. If you have 

 a grouch, sweeten up and "boost" with the rest of the 1:)oys. 



We arc going to "boost" for all we are w<:>rth. We can use yon 

 (this means everybody). Just what your work will be depends on 

 yourself. We want Editors for Honey Departments in Agricultural 

 papers; we want the Editors of the Bee Journals: we want honey 

 demonstrators at every fair and department store ; we want every 

 manufacturer, dealer and producer; we want you — all of 3'ou. \^ e 

 want energy, brains and money. When we get going" right there 

 will be no complaint about not getting your money's worth, for peo- 

 ple will begin to realize that we are on the earth. Vv'e can put hone}' 

 right to the front. The harder we boost the (juicker we will get 

 there. 



