170 



THE BEE-KEEPERS' REVIEW 



and keen as they should have been 

 and a general demand comes in 

 nearly every letter that we "do 

 something" to boost honey. 



Honey has been, and is, success- 

 fully boosted in spots, and it will 

 be the pleasant privelege of assist- 

 ing the Affiliated Secretaries to 

 enlarge the spots and inoculate oth- 

 er localities. 



Your Secretary has been advised 

 that any one person can do but lit- 

 tle in the way of results, and that 

 it possiuly would be a waste of valu- 

 able time to expect very much. 

 Did you read the little poem in 

 last month's Review? That expresses 

 my feeling to a nicety. We have a 

 young Giant of 20„000 bee-keepers, 

 who only need awakening to make 

 the public just simply crazy to eat 

 our honey if we all get to "Boost- 

 ing" together. Get your last 

 month's Review and read that 

 little poem, and get into the 

 "swing"' and I am sure that this 

 mighty force will "Start in to sing, 

 and tackle the thing that couldn't 

 be done, and do it." 



The Secretary's Corner will be 

 a harp with one string and will 

 play much the same tune for a 

 while, at least. The tune will be 

 "Get Busy and Boost Honey." If 

 you do not like that tune, skip this 

 corner, for I will urge in season 

 and out of season that we unite 

 in a nation-wide effort to popular- 

 ize and increase the consumption of 

 honey. 



Have you arranged to make a 

 bee and honey display at your 

 state and county fairs? See your 

 fair managers and have them offer 

 suitable remuneration for the 

 trouble, and then go to it. You can 

 arrange to sell hundreds of pounds 

 of honey at the same time. 



Some bright young men and wo- 

 men can earn good salaries giving 

 these demonstrations, and in the 

 winter time can arrange with the 

 big department stores to do the 

 same thing in their stores. 



Are you arranging to put pla- 

 cards in your cases for the retail- 

 er to hang up? A silent salesman 

 who will sell whole lots of honey. 

 Who will be the first manufacturer 

 to supply these. Can the Review 

 management furnish them? 



Careful and Honest Grading 



MUST be observed in every case of 

 honey put on the market. Nothing 

 will discredit us quicker than to 

 try and slip a few off grade sections 

 in your cases. It may do at home 

 where your customer can see you 

 and "sass back'' about it, but the 

 general market will discredit the 

 whole honey business. A bad section 

 or two in a case will absorb the 

 profit of the rest of the case. My 

 customers pay me more and take 

 all I can produce since I have 

 demonstrated that they can de- 

 pend on the cases to be uniform. 

 Vve can never expect to do any big 

 general business until we do this. 

 Do not try to beat the public, It is 

 bigger than we are. Be square. 



I have received letters from Mr. 

 Rauchfuss and others, recently in 

 relation to needed work for future 

 publicity, marketing and to prepare 

 Liie \vay for bigger production and 

 better prices. These are men of 

 broad experience and are intensely 

 practical. I hope to be able to carry 

 out most of the suggestions in con- 

 nection with the work I had hoped 

 to get done this season; but lack 

 of funds threatens to be a handi- 

 cap. I shall push the work as far 

 as I can, and would be only too 

 glad to carry it on at my own ex- 

 pense, but the wife and babies must 

 be considered. 



There are several plans of boost- 

 ing honey that I would like to take 

 up, and will do so as far as means 

 will permit, but to get the full ben- 

 efit we need considerable more 

 money than we have. I am willing 

 to give my best efforts and assist- 

 ance with the benefit of what little 

 experience I have in the publicity 

 business, if you will aid in financ- 

 ing the plan. 



It has been suggested by several 

 that we raise the money by assess- 

 ing ourselves a trifle on our capital 

 invested. One cent per colony on 

 our producing colonies. I am doing 

 this myself, and putting the money 

 into postage, and furnishing the 

 paper myself. This would not be 

 much for anyone, and we can profit- 

 ably use that much from every 

 beekeeper in America. 



The rank and file must start 

 this if they want it done, and if 

 this appeals to you, sit right down 

 and help us get it started. When I 



