THE BEE-KEEPERS' REVIEW 



JANUARY 14. 9:30 A. M. 



''Plaising Honey for a Livt'lilioort," C. 

 H. Root, Red Bank. 



"Lessons from the Hartford Honey 

 Show," E. G. Carr, New Egypt. 



"Swamp Bee-Keeping, ' S. I'owers, 

 Wading River. 



Round Table discussion. 



Election of Officers. 



Election of Delegate to National Con- 

 vention. 



Election of Delegate to State Board 

 of Agriculture. 



''Reminiscences," W. W. Case, French- 

 town. 



Round Table discussion. 



Samples of 1914 honey crop for display 

 will be appreciated. 



Let everyone come prepared to take 

 part in discus.sions and help, and be 

 helped. 



OFFICERS 

 C. H. Root, Red Bank, N. J. 



PrGsidcnt 

 Harold Hornor, Mt. Holly, N. J. 



1st Vice President 

 Dr. C. D. Cheney, Hoboken, N. J. 



2nd Vice President 

 J. H. M. Cook, Essex Fells, N. J. 



3rd Vice President 

 E. G. Carr, New Egypt, N. J. 



Secretary-Treasurer 



A Suggestion to Obtain Funds for Honey Advertising 



BY BURTON N. GATES, President 



Yotir President begs to submit to 

 the Directors, officers and otliers 

 interested, for consideration, tlie 

 following statement which is at- 

 tached to Memorandum No. XXXIII. 

 He would appreciate it, however 

 if you will give brief, concrete sug- 

 gestions of approval and disap- 

 proval. You will see, moreover 

 that this outline is elementary 

 and not detailed. The exact machin- 

 ery of administration and policy of 

 advertising, etc., is purposely omit- 

 ted 



Your Chairman feels that a publi- 

 city campaign for the advertising 

 of honey by the Association should 

 be very carefully set forth before 

 it is attempted. It should be defin- 

 itely understood what funds are or 

 might be available and how these 

 could be secured and maintained. 

 The next question arising is as to 

 their administration. Without cast- 

 ing any reflection, the writer is 

 fearful that previous attempts of 

 the Association to advertise honey 

 ha,ve lacked in concrete planfulness. 



Obtaining Funds 



I propose that the Association 

 purchase a carefully designed and 

 attractive pester stamp of a spec- 

 ific denomination, perhaps one cent, 

 or denominations: that these be de- 

 posited with a reputable banking 

 concern, possibly a national bank 

 from whom alone they should be 

 purchasable. 



There is something peculiarly 

 intrinsic in a stamp. It pleases 

 young and old. People like to use 

 them, excepting of course a war 

 "revenue stamp" when there is no 



war. But seriously the issuing of 

 stamps is commercial as compared 

 with begging or soliciting and it is 

 as explained below, not transitory. 



Use of the Stjimps 



As above intimated, these stamps 

 would be used largely by producers 

 and handlers of h(^ney, from the 

 man owning an apiary, to the small 

 grocery retailer perhaps The com- 

 mission house man, the bottler and 

 jobber, might be expected to secure 

 stamps to be used, if not upon his 

 packages, upon his stationery. The 

 possibilities for their utilization are 

 somewhat limitless and are meas- 

 ured largely by the Interest which 

 could be aroused in their titilization 

 and the proper benefit derived from 

 the resulting publicity. The pub- 

 licity would naturally be measured 

 by the efficiency of the publicity 

 man employed by the National As- 

 sociation and the available funds 

 for it. 



The Feature of the Bank 



You may have wondered why I 

 would propose to deposit the 

 stamps with the bank. It is for 

 two reasons: First, absolute integ- 

 rity and solidarity. This is not a 

 reflection upon treasurers or officers 

 of the Association, but has its value 

 in its moral effect more particularly 

 upon the community or those pur- 

 chasing stamps. Second, it central- 

 izes the disposition of stamps and 

 moreover, saves bookkeeping because 

 the bank would do it for us. I have, 

 moreover, a precedence of such a 

 policy and, again, upon consulting a 

 banker here find that without 

 doubt banks would only be too glad 



