138 THE BEEKEEPERS' REVIEW 



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Display Advertising Cards 



Did you ever notice that all other food products sold in the 

 groceries were flanked by attractive placards and notices calling 

 attention to their merits? With the exception of the Air Line of 

 honey, I have never seen a placard displayed, and I have looked 

 for them in hundreds of groceries. Ernest Root assured us at 

 the National Convention that these placards increased the sales of 

 honey fully 100 per cent. Do you see what a great "booster" we 

 have been overlooking, and one that we can be assured will help 

 us sell our own individual honey? Every case of honey prepared 

 for market should have one of these cartons placed in it, ready for 

 the retailer to tack it up. There is nothing that will bring the 

 immediate returns that this will. 



The one I have selected is a Teddy Bear carton, full of com- 

 edy and action, depicting the pranks of a mischievous young Teddy 

 Bear who leads his mates into all sorts of scrapes in their at- 

 tempts to "EAT HONEY." They will be printed in two colors, 

 on heavy card board, and are very attractive. They will be a 

 great help in selling. I will book orders in lots of 100 to 500 for 

 2c each; over 500 IVoc each. 



There are other ways to "boost" honey, and it will be the bus- 

 iness of this department to publish all the good ones submitted 

 Any plan is a good plan that will sell more honey, or cause more 

 people to want to eat more of it. Every pound of honey that I 

 sell for my neighbor helps the honey market generally. Every 

 pound that goes unsold, depreciates the entire crop tenfold. It is 

 the small surplus that determines the price. Help your neighbor 

 and boost the price of your own crop. Do not be narrow, sell to 

 the limit of your market, and incidentally establish a honey 

 route that will m.aintain you in comfort whether you raise a crop 

 of honey or not. 



Queens Killed by Kindness 



O. J. JONES, Urbana Ohio 



Unnecessary Handling of Bee Out of Season Not Advisable. A 

 Queen-Clipping Experience Most Beginners Go Through 



I had a new experience a year ago this month (April) while 

 clipping my Queens. It has been a puzzle to me ever since, and is 



