THE BEEKEEPERS' REVIEW 211 



always found best to do at the main home yard, and at the same 

 place much increase is made and sent to different apiaries where 

 it is needed. For this purpose the home yard is indispensible and 

 the main yard in the business. Besides here is where we keep our 

 very best stock and from this we do all our breeding and in a great 

 measure thus keep the stock up everywhere, sending here and 

 there all the time queens from this choice stock. A good apiarist 

 has the charge of this part of the business, that of making increase 

 and sending it to where needed, rearing queens during the season 

 and sending them out to different ones in charge, and when con- 

 venient goes and looks after the introduction of them. This is a 

 great work and no great bee business can go without it, for re- 

 queening must be done and the best stock looked up and kept to 

 breed from. 



Advertising Honey 



EARLE C. FOWLER, Clintonville, Conn. 



I read in the March issue of the Review Dr. A. F. Bonney's ar- 

 ticle on "Advertising Honey" and am in favor of his plans. I believe 

 as he does, that the National Association cannot or should not lay 

 aside a sum of money for National Advertising. 



A beekeeper cannot understand how he, as an individual, will 

 be benefited by sending a dollar or so to the National for their 

 purpose in advertising honey. 



He must advertise honey in his own locality and under his own 

 name. He must, in some way, get the people of his locality to "Eat 

 Honey." If this can be accomplished he can get the stores to 

 handle his line of goods. 



I find, by some experience, that many of the stores and dealers 

 do not handle honey because there is no market for it. Therefore, 

 I approve of the Display Cards as noted in April Review. 



Also I would suggest that blotters similar to sample I enclose 

 would be an excellent way to locally advertise honey if used in the 

 right way. A few of these blotters given to the store keepers and 

 if they could be given to public schools for free distribution among 

 the scholars, I am quite sure they would increase the sale of honey. 

 They also would increase the sale for the one advertising the honey 

 and distributing the blotters — not for every brand of honey but this 

 particular honey. 



One cannot understand the working power of these blotters 

 until he has tried it for himself. 



