THE BEEKEEPERS' REVIEW 255 



The i?att0nal ^BBkEBpBrs' ^ssnciatinn inc. 



j^nd its ^ffilited ^ssactatians 



Officers Directors 



DR. BURTON N. GATES. President ^R- BURTON N. GATES. Chain^an 



A mViQ..-+ aiqo- Amherst, Mass. 



Amnerst. iuasa. ^ j^ TOWNSEND Northstar. Mich. 



FRANK C. PELLETT, Vice President E. G. CARR New Egypt, N. J. 



Atlantic, Iowa GEORGE W. WILLIAMS Redkey. Ind. 



WESLEY FOSTER. Secretary-Treasurer J- H. STONEMAN Blackfoot. Idaho 



Boulder, Colorado E. J. BAXTER Nauvoo, Illinois 



itff lliatciJ i<ss0tiatfons and Their Secretaries 



ARIZONIA HONEY EXCHANGE MINNESOTA— F. W. Ray, Minneapolis. Minn. 



G. M. Frizzell, Temple, Ariz. MISSOURI APICULTURAL SOCIETY 



ADIRONDACK— H. E. Gray INC.— Austin D. Wolfe Parksville. 



Fort Edward, N. Y. NEW .JERSEY- E. G. Carr. .New Egypt, N. J. 



COLORADO— Wesley Foster Boulder, Colo. N. CALIFORNIA— Alwin P. Helm 



CHICAGO NORTHWESTERN — E. H. 16, Fair Oaks, Calif. 



Bruner, 3836 N. 44th Ave., Chicago, 111. N. MICHIGAN— Ira D. Bartlett 



HAMPSHIRE — HAMPDEN — FRANKLIN East Jordan, Mich. 



Dr. Burton N. Gates Amherst, Mass. OHIO— F. R. King Creola, Ohio. 



TWIN FALLS— C. H. Stinson OREGON— Floyd E. Smith Dallads, Ore. 



Twin Falls, Ida. THE NEW MEXICO BRANCH 



IDAHO HONEY PRODUCERS' ASS'N — Henry C. Barron Hagerman, N. M. 



F. C. Bowman Idaho Falls. PENNSYLVANIA— H. C. Klinger 



IDAHO— OREGON HONEY PRODUCERS' Liverpool. Pa. 



ASS'N INC.— P. S. Farrell PUERTO RICO— J. W. VanLeenhoff 



New Plymouth, Idaho. Ponce, Puerto Rico, 11 Marina, Ct. 



ILLINOIS— Jas. A. Stone SOUTH IDAHO AND EAST OREGON 



Rt. 4, Springfield, 111. R. D. Bradshaw Fayette, Ida. 



INDIANA— Geo. W. Williams Redkey, Ind. TENNESSEE— J. M. Buchanan 



IOWA— S. W. Snyder Center Point, la. Franklin, Tenn. 



KANSAS— O. A. Keen Topeka, Kansas. TEXAS— H. E. Graham Cause, Texas 



LOUISIANA— L. T. Rogers VERMONT— P. E. Crane Middlebury, Vt. 



Box 316, Shreveport VINTON BEEKEEPERS' ASS'N 



MASS. SOCIETY OF BEEKEEPERS (East- E. J. Winder Vernal, Utah. 



ern)— Benjamin P. Sands, 1051 Old S. WASHINGTON— S. King Clover, R. No. 1, 



Bldg., Boston. Mabton, Wash. 



MONTANA— Percy F. Kolb, 134 Broadwater WISCONSIN— Gus Dittmer Augusta, Wis. 



Ave., Billings. WORCESTER COUNTY— J. S. Whitte- 



MICHIGAN — F. E. Millen East Lansing more Leicester, Mass. 



Selling or giving honey sandwiches at the fairs no doubt is the 

 real thing. 



Free newspaper advertising or publicity simply is letting the 

 public know what you are doing, if your bees have wintered well 

 and you are going to increase your bees another one hundred col- 

 onies, let the papers know about it, they will print it if you have 

 ever run an advertisement in the paper before, because it is news 

 is it not? Just as well as the local paper will print, "Mr. Jones is 

 remodeling his store front." That is news, and at the same time 

 free publicity. 



As to circulars, I do not think much of them, it is cheap adver- 

 tising, easy come, easy go ; it leaves no impression. 



Post cards are good and cheaper than letters, and just as direct 

 or personal, or nearly so — I do not mean picture cards. 



Direct salesmanship or canvassers get the results if they have 

 the ability to hypnotize the prospective customer before she opens 

 the door. Personally I prefer to reach the people in some other way. 



