336 THE BEEKEEPERS' REVIEW 



ten that eat honey do so for no other reason than simply because 

 they "LIKE IT." Then why advertise it? Will any amount of 

 advertising create an appetite, or make them like it? 



Our friend quotes some well know advertising truths, but 

 he also, I think, draws some wrong conclusions, while I admit 1 

 may be wrong. I generally am, to hear wife tell it. For instance 

 he says, "Selling or giving honey sandwiches at the fairs no doubt 

 is the real thing." Hum. 



Now here is one of my adventures in advertising. I have a 

 lot of movable rubber type, and holders for same, and with them 

 I got up a block to read : 



"I will send you a 3-pound can of 

 BONNEY HONEY 



into first, second and third zones, postpaid, for cents 



Dr. Bonney, Buck Grove, Iowa. 



Using government postal cards I stamped them up by the 

 hundred, putting in the experimental price, while finding out what 

 the advertising would cost. I figured that the cans cost a cent 

 a pound for the honey, the cards l^ cent each, when cancelled, and 

 I wanted 10 cents a pound for my honey. That made a total of 

 3314 cents for a three pound can. Postage cost me an average of 

 214 cents, on 3 and 5 pound cans, which brought it up to 35% 

 cents on the small size. After selling a large amount, for sum- 

 mer season, I have decided on the following, and am having sev- 

 eral thousand cards printed to resemble a post card, in that it has 

 an eagle on one side. On the one side I have EAT BONNEY 

 HONEY, in red, like my little red sticker, and on the other side a 

 block similar to the one outlined. (See page 337.) 



On the smaller sizes I get about 11 cents, on the big can close 

 to nine cents. I tried several hundred cards at various prices, 

 and found that these gave best results. At the same time I get 

 the same prices at home, and really sell quite large amounts. This 

 gives me twelve cents the pound, and brings up the average. This 

 is but one of my numerous ventures in advertising, and I shall not 

 be able to judge of it until spring, after a trial during the honey 

 selling season. 



I will digress to remark that the "funny" and skeleton post- 



