458 



THE BEEKEEPERS' REVIEW 



Selling Extracted Honey 



ELMER HUTCHINSON, Lake City, Michigan 



Given at the National Beekeepers' Convention, Denver, Colorado, February, 1915 



There are many beekeepers, who produce large crops of rerv fine extracted 

 honey, that fail to sell the same for as much as they could, or should. 



I am not going to write of all the different ways there are of selling honey 

 for a better price than the dealers will pay. I will simply outline the way I 

 sell my own honey for two or three cents more per pound than I could secure 

 by selling to some dealer for a lump sum. 



I advertise it for sale in several of the bee journals, then send out circu- 

 culars to a large list of names I have, giving brief description of the way 

 in which our honey is produced, enlarg- 

 ing somewhat on the superior qualities 

 of our honey. I wish to state right here 

 that the crux of the whole matter of 

 building up a successful mail order 

 business is that the honey sold must 

 be a superior quality to the ordinary 

 extracted honey found on the market. 

 You must convince a customer, not 

 through your advertising, but through 

 the goods you sell, that your honey is 

 better than they can get elsewhere. 

 There is no mo]»ey in selling honey 

 through a mail order business unless 

 you can hold the most of your cus- 



fnmpr^ vpnr nfter ^rpnv ^ P^'"*^ of Ontario Agricultural College Exhibit, 



tomers year alter yeai. ... ^.n^da-, Na-;onai Exhibition, I9i5 



(Continued from page 450) 



This exhibit occupied one table and part of another, the rest of 

 the end of the building being taken up by other Departments of the 

 College. The exhibit consisted of a model of an apiary constructed 

 of hives built to scale three inches to the foot. These v/ere arrang- 

 ed in order as they would be in the regular apiary, the table being 

 covered with green burlap to represent sod, and the hives inter- 

 spersed with small palms and ferns to represent trees and shrub- 

 bery. There was also a model of a quadruple hive winter case also 

 built to scale, and several small implements used in beekeening in- 

 cluding the gearing of a new friction drive power honey extractor. 



The feature of the exhibit which attracted the most attention, 

 however, was a tall observation hive containing five Langstroth 

 combs, one above the other, covered with bees, also a single comb 

 observation hive and a pound package of bees. An attendant was 

 constantly in charge of this exhibit during the two weeks of the 

 exhibition, and v/as kept busy most of the time answering questions 

 about bees and honey. 



