THE BEE-KEEPERS' REVIEW, 



99 



the shade boards when they are occasionally 

 blown off, but it will not answer to leave a 

 packing box cover without some kind of a 

 fastening, because the consequences would 

 be far more serious if the covers should be 

 blown off in a storm, than would be the aase 

 if simply shade l>oards were blown off. In 

 the spring and fall I sometimes use a stone 

 on a hive, if the cover has recently been 

 loosened, but in warm weather no stone is 

 needed, as the propolis holds on the cover. 

 If a fastening i.s needed, nothing is so cheap, 

 simple and convenient as a weight of some 

 kind — a brick or stone. 



THE HUBBARD SECTION PBESS. 



One by one the little helps, comforts and 

 conveniences come along. Among the late 

 arrivals in this line, is the Hubbard, Section 

 Press for putting together one-piece sections. 

 As usually put together, the notched corners 

 must be forced partly into place by the 

 hands, then a mallet must l»e picked up and 

 the corner driven firmly t ogteher. With the 



Hubbard Press it is only necessary to bring 

 the notched ends together, give the section a 

 push outward from the person, taking care 

 that the section strikes the press in the 

 proper place to receive the pressure, and the 

 work is completed instantly. The engraving 

 explains the matter so fully that little more 

 need be said, except that the machine is 

 nicely made, costs only $2.50, and can be ob- 

 tained of G. K. Hubbard, Ft. Wayne, Ind. 



PKINTEES' INK. 



Business can't be done without advertising. 

 The better the advertising, the better the 

 business. To advertise costs money. How 

 to secure the best returns for the money ex- 

 pended is the problem. Those interested in 

 its solution should read Printers^ Ink, a 

 weekly journal for advertisers, at |2.00 a 

 year, published by Geo. P. Rowell &Co., No. 

 10 Spruce St., New York. It is bright, 

 breezy, wide awake and practical. It over- 

 flows with advertising ideas. Its publishers 

 have managed an advertiseing bureau more 

 than twenty-five years. Its correspondents 

 are experienced advertisers. Its brief, con- 

 cise editorials contain information that may 

 be put to some use. Even its advertising 

 pages are helpful. They are unique object 

 lessons from which the shrewd advertiser 

 may gather many a hint. The man who 

 spends only $10 a year in advertising will be 

 the gainer by first investing two of those 

 dollars in Printers' Ink, and many a pub- 

 lisher would find it to his advantage to fur- 

 nish each of his advertisers with this same 

 stimulus to intellectuality in advertising. 



MAKE ADVERTISEMENTS SO COMPLETE THAT 



GOODS MAY BE ORDERED DIRECT FROM 



THEM. 



Whenever possible, it is better to have an 

 advertisement so complete that goods may 

 be ordered direct from the advertisement, 

 without the delay, expense and annoyance 

 of first sending for a circular. A dealer in 

 a great variety of goods cannot attempt to 

 give in an advertisement, a complete descrip- 

 tion and the price of each article he has for 

 sale. The only place in which these can be 

 given is in a catalogue or price list. But 

 wheii a man has only one class of goods for 

 sale, as smokers, or queens, or sections, for 

 instance, it is better to give a brief and con- 

 cise description, together with the prices. 

 Other things being equal, such an advertise- 



