228 



THE BEE-KEEPERS' REVIEW. 



Tbe Value of iSezit, Hapdsoroe 

 PRmriNG. 



Many dealers look upon the style of 

 their printed stationery and the " yet up " 

 of their circulars and price lists as un- 

 important matters. In this tliey are mis- 

 taken. Nothiufj is more certain to preju- 

 dice a would-be customer tlian a slovenly, 

 poorly printed circular or to receive a 

 communication written upon stationery 

 the printing of which is a " botch job." 

 While the sending out of handsomely 

 printed matter does not always bring the 

 desired orders, it is an aid in that di- 

 rection. In other words, we judge of a 

 man and of his business by what we 

 receive from him ; hence, the receipt of 

 a neat, well printed circular, or of a com- 

 munication written upon stationery that 

 awakens our admiration, leads us (uncon- 

 ciously, perhaps, but none the less irub ) 

 to conclude that everyfhuKj from the 

 sender will be of a like artistic nature. 



To turn out first class printing, live 

 things are necessary. 1st. good type of 

 neat and artistic styles ; 2nd, good paper ; 

 3rd, good ink ; 4th, a good press ; and, 

 .5th, the skill to use all these things. 

 If one of these factors is wanting, it is 

 like taking a link from a chain. In what 

 degree the above necessities to good printing 



may be found in the Rkvtew offiice. the 

 Review best shows. 



Since it became known that the Review 

 was "home made" many of its readers 

 have offered it the job of doing their 

 printing. While I have most thoroughly 

 appreciated this kindness, I have been 

 compelled to decline the work, simply 

 from lack of time. Since enlarging the 

 Review I have found it impt)ssible to 

 set all of the type myself, while there is 

 not work enough to keep a compositor 

 all the time. I am obliged to depend 

 upon "picking up" a man for a week 

 or two each mouth. This is ratlier un- 

 pleasant, as I am obliged to put up with 

 Tom, Dick and Marry and sometimes 

 I have trouble in finding even these. 

 For these reasons 1 have decided to keep 

 a man all the time and then do job work 

 that he may be kept busy when not at 

 work on the Review. 



Now, friends, if you wish for good 

 printing I shall be glad to do it for you. 

 Nothing will induce me to send out a 

 poor job, but if you want nice work 

 and are willing to pay for it (not an 

 exhorbitant price but what it is really 

 worth) I shall be glad to liear from you. 



W. Z. HUTCHBN50N, Fliot, A\icb. 



Have you tioard that Oliver Hoovor & Co. have bnilt, at IJivor^iflo. Pa., 



One of the Largest Bee-Hive Factories 



in the East, fully e(iuipped with tho latent, improved iiiacliiiuT.v ? Tliey are 

 now prepared to send out tlie latest styles of 



Hives, Sections, Crates and Foundation. 



All kinds of l)ee-kei'|ieiK' hiippUes always on hani). Their localion will en- 

 able them to Hhip f^'oods by direct line to more iK)intH than any other man- 

 II 1.,-tuier, which will f,'ive the advaiitaKe of LiOiw Freight Rates and 

 i|iiick traueportaton. Send for fr(>e illnstraled catalogue. 2-9'-tf 



OUIVEl^ HOOVEF? & CO., RivePside, Pa. 



Pleuse mention the Review- 



