284 



THE BEE-KEEPERS' REVIEW. 



Tbe Value of Neat, Hapclsorrje 



Many dealers look upon the style of 

 their printed stationery and the "get up" 

 of their circulars and price lists as un- 

 important matters. In this they are mis- 

 taken. Nothing is more certain to preju- 

 dice a would-be customer than a slovenly, 

 poorly printed circular or to receive a 

 communication written upon stationery 

 the printing of which is a "botch job." 

 While the sending out of handsomely 

 printed matter does not always bring the 

 desired orders, it is an aid in that di- 

 rection. In other words, we judge of a 

 man and of his business by what we 

 receive from him ; hence, the receipt of 

 a neat, well printed circular, or of a com- 

 munication written upon stationery that 

 awakens our admiration, leads us (uncon- 

 ciously, perhaps, but none the less truly) 

 to conclude that everythiiig from the 

 sender will be of a like artistic nature. 



To turn out first class printing, five 

 things are necessary. 1st, good type of 

 neat and artistic styles ; 2nd, good paper ; 

 3rd, good ink ; 4th, a good press : and, 

 fjth, the skill to use all these things. 

 If one of these factors is wanting, it is 

 like taking a link from a chain. In what 

 degree the above necessities to good printing 



may be found in the Review cilice, tlic 

 Review best shows. 



Since it became known that the Review 

 was "home made" many of its readers 

 have offered it the job of doing their 

 printing. While I have most thoroughly 

 appreciated this kindness, I have lieen 

 compelled to decline the work, simply 

 from lack of time. Since enlarging the 

 Review I have found it impossible to 

 set all of the type myself, while there is 

 not work enough to keep a compositor 

 all the time. I am obliged to depend 

 upon "picking up" a man for a week 

 or two each month. This is rather un- 

 pleasant, as I am obliged to put up with 

 Tom, Dick and Harry and sometimes 

 I have trouble in finding even these. 

 For these reasons 1 have decided to keep 

 a man all the time and then do job work 

 that he may be kept busy when not at 

 work on the Review. 



Now, friends, if you wish for good 

 printing I shall be glad to do it for you. 

 Nothing will induce me to send out a 

 poor job, but if you want nice work 

 and are willing to pay for it (not an 

 exhorbitant price but what it is really 

 worth) I shall be glad to hear from you. 



W. Z. HUTCHIM50N, Flint, A\icb. 



Have you heard that Oliver Hoover & Co. have built, at lliverside, Pa., 



One of the ILargest Bee-Hive ^Factories 



in tho East, fully (■(juii)ped with the latest, iinprovetl inachiuer.v ? Tlioy aro 

 uow prepared to send out the latest styles of 



"^ Hives, Sections, Crates and Foundation. 



All kinds of bee-keepers' sui)|)lieH always on hand. Their loeation will en- 

 able t iieni to ship j^oods by direct line to more points than any other man- 

 ufacturer, wliich will fiive the a(lvantaf,'e of Liow Freight iEiates and 

 iiuick transportaton. Send for free illustrateti catalofjue. 2-iH-tf 



OlalVEl^ HOOVEI^ & CO., t^iveKside, 



Phase mention the Reuiew, 



Pa. 



