and restricted in every direction, not only by dishonourable dealing but, as well, by the 

 inability of the British consuming public to depend upon the quality or grade of Can- 

 adian goods. Danish bacon, Irish eggs, New Zealand butter and Canadian cheese 

 have been able to set a standard on the British market, because of the organization 

 established in these different countries to direct the manufacture, regulate the grade, 

 improve the quality and control the export of these different commodities. An 

 inspection of the display advertisements in the windows of wholesale and retail produce 

 houses in Great Britain very clearly demonstrates the methods used to catch the attention 

 of the British consuming public. They very definitely suggest, also, the enterprise and 

 efficient organization in these countries, in that they have been able to secure for them- 

 selves such a distinct national recognition for their product on the British market. 

 "Finest Irish," "Best Danish," "Prime New Zealand," these are illustrations of the 

 phrases that confront one on the display placards used by English grocers in selling 

 their wares. It was not difficult or surprising to ascertain that such advertising was 

 backed up by an organization in the respective countries which made trade under such 

 a basis possible. 



If Canada sets herself to the task, we can secure the same national recognition for 

 Canadian eggs, Canadian bacon, Canadian canned goods and Canadian meats. Can- 

 adian produce should always be advertised by having trade brands, trade advertise- 

 ments and display placards appear under the term "Canadian." This term should 

 precede any firm brand and should be made to secure for itself a clearly defined recog- 

 nition amongst the British public. So far as I was able to learn, the export produce 

 business to Great Britain has never amounted to anything for any country nor for any 

 product unless the article exported has been made to conform to a practically standard 

 grade, both as regards uniformity and quality. The distinctive national designation 

 under which such products can be sold, when this position is reached, very rapidly 

 becomes a commercial asset which itself definitely tends to extend business and develop 

 trade. How much more of an asset such a distinction might become to this country, 

 through the reputation which has been made for Canada by our participation 

 in the war, may easily be surmised. Granted volume of supply, it remains only to 

 attain this end that we effect an organization that shall nationalize our product 

 both in its production and in its sale. In my judgment, such a course as is here 

 suggested may be made to apply to the development of an egg trade, a bacon trade and 

 a chilled meat trade. 



Production 



Hitherto in this article, consideration has been given chiefly to the importance 

 to this country of securing an export market and to the measures to be taken in the 

 improvement or creation of facilities for the building up of our export trade. Action 

 in this direction, however, presupposes a volume of supply which will make this trade 

 worth while. Emphasis upon the one urges the importance of the other. Organization 

 in marketing, therefore, should be paralleled by equally effective organization in 

 production; and only by co-operation between these two great lines of effort will the 

 future of our Canadian Live Stock Industry be assured. The aggressive attitude now 

 being taken by the American people in connection with the development of all their 

 industries is very generally recognized. To them the war has furnished opportunities 

 for national commercial progress which they have not been slow to realize. Despite 

 the difficulties and dangers of ocean transportation and high freight cost, their exports 

 in several directions have increased enormously. A determined feeling is growing up 

 amongst them to more fully and completely organize this business. In appreciation 

 of this position, attention is conspicuously being given to the development and extension 

 of agriculture. Unless as a country we apply ourselves earnestly and intensely to the 

 business in hand, the United States will supplant us on the British market, realizing the 

 advantages and maintaining the position that belongs to us as a national heritage 

 through our relationship with the Mother Country. 



90 



