"As a representative of the army in the field, I want to appeal on their behalf to 

 the civilian army at home to play their part strenuously. Whether the army in the 

 field, who are entirely dependent on the civilian army for food, equipment and munitions, 

 can get those things in sufficient quantities depends absolutely and entirely on whether 

 every man and woman at home shows the utmost energy in production and the utmost 

 economy in consumption. Any failure in this respect helps the enemy to win just as 

 much as the soldier who refuses to do his utmost in the field of battle. 



"The question is how we can take millions of men from their workshops and farms 

 and yet provide for all the needs of the civil population and the army millions in the 

 field. If those left behind only work as hard as they did before and all the consumers 

 consume as they did before the war, our problem will be insoluble. 



"Hitherto we have filled the gap by vast importations, but the Chancellor of the 

 Exchequer and other financial authorities impress us with the vital necessity of reducing 

 our imports. The dilemma is either that the civilians must go short of things that they 

 are accustomed to in peace times or the armies must go short of munitions and other 

 indispensable supplies. Which is it to be?" — Lord Kitchener. 



"Canada has been in the habit of doing as little as possible for herself and calling 

 on the resources of the banks and lending companies, in the last few years. There 

 has been a constant stream of money, millions and hundreds of millions, sums incalcul- 

 able and beyond our simple conceptions. Credit has been too good, resources too great 

 and optimism unbounded. We have unlocked the doors of the vaults and have revelled 

 in" loans." — Sir George Foster. 



Every penny saved helps You and your Country. 

 Every penny spent unnecessarily helps the enemy. 

 Save your money now; later it may save you. 

 Some can serve their country by fighting; 

 Some can serve their country by working; 

 All can serve their country by saving. 



"There is, I believe, a call now — a most earnest and special one — for service and 

 sacrifice by everyone in this Province and in every part of the Dominion, and every 

 reasonable step should be taken at this time of stress and strain that will add to the 

 strength of the country and conserve our resources in every way possible for the great 

 task. It is surely a time for all of us to abstain from luxuries and extravagance in 

 what we wear and what we eat as well as in what we drink." — Premier Hearst. 



4 



"As we all know, in 1915 there was an enormous contraction in the manufacturing 

 and mercantile business of the country, although to a considerable extent this was 

 replaced by orders for munitions — the phenomenal harvest also further assisted the 

 recovery of trade. The necessity for practising economy has been impressed on all of 

 us, but I am afraid that so far there is very little evidence that the advice has been taken 

 seriously, either by individuals or municipalities — restrictions in expenditures must be, 

 I think, brought about in both cases." — Sir Edmund Osler. 



"The United Kingdom has advanced large amounts to Canada for military expen- 

 diture, and the time may come when it will be desirable, if not necessary, for the Domin- 

 ion to finance its own requirements. In any case, we must economize in every way 

 possible so that we may bear our full measure of responsibility during the war and be 

 prepared for the taxation that must follow." — Sir F. Williams-Taylor. 



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