A Call to Women for Aid 



"As a result of the work done through the Consumers' League, assisted by the 

 Department of Agriculture, stores that are featuring United States produce when they 

 can get local produce, are being to a certain extent ostracized and are beginning to see 

 that it is to their own advantage to secure home grown produce." 



"During the coming year we should have a united campaign throughout the whole 

 Dominion with regard to the matter. The way to success is to get the women interested. 



— Wm. E. Scott, Deputy Minister of Agriculture, British Columbia. 



GIVE PREFERENCE TO CANADIAN GROWN FRUIT 



D. JOHNSON, Fruit Commissioner, Ottawa 



It is a matter of surprise that Canada should import some ten million dollars' worth 

 of fruit each year, when it is well known among fruit experts that the fruit produced 

 within her own borders surpasses, in quality and flavour, that grown in any other part 

 of the world. 



It will be remembered that in the year 1914 large quantities of apples went to 

 waste in the fruit producing sections of the Dominion, while the same year 269,359 

 barrels (imported chiefly in boxes and reckoned at three to a barrel) of apples were 

 imported from the States. The greater quantity of apples imported are brought into 

 the Prairie markets, where they come in competition with British Columbia, Ontario 

 and Nova Scotia fruit. How can this be explained? The claim is sometimes made 

 that the packing of the imported fruit is superior to our own. This may have been 

 true some years ago when we were beginners in the art of box packing; but now that 

 British Columbia has sufficient quantities of large, beautifully finished apples of the 

 type produced in the Western States, to impress the market, and since Ontario and 

 Nova Scotia have also adopted the box for their high class apples, I maintain that 

 Canadian apples of just as fine quality and as well packed as any imported stock, may 

 be obtained at prices not so high as those asked for the imported fruit. As far as the 

 barreled apples are concerned, our experience goes to show that the Canadian pack is 

 superior to the American; a fact undoubtedly due to the effect of the Fruit Marks Act, 

 which has established uniform grades for the whole Dominion. 



One of the great difficulties I believe in replacing imported fruit with our domestic 

 fruit is that the public are not alive to the values of the different varieties. This is 

 particularly true in the case of peaches and apples. In 1913, for example, Canada im- 

 ported 12,137,029 pounds of peaches (valued at $353,459). These were produced mainly 

 in the Northwestern States, and were picked when perfectly hard and before they had 

 shown any sign of ripening, with the result that our markets are filled with imported 

 peaches of fine appearance but of very poor quality. This fruit in many cases is taken 

 from the boxes in which it is shipped, unwrapped and placed in baskets, leading the 

 public to believe that the peaches are Canadian grown. I am convinced that in this 

 way many people are prejudiced against peaches simply because they do not realize 

 that the woody, tasteless fruit which they buy early in the season is an imported product 

 and not the luscious peach as grown in Canadian orchards. Every consumer should 

 make sure that the peaches he buys are Canadian grown, fresh from our own Canadian 

 orchards, where the peach is fully matured before being shipped, and consequently 

 possesses the delicious flavour and juicy texture that only properly matured peaches can 

 have. Ask for Canadian peaches and be satisfied with nothing else. 



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