AN ADVERTISER. 181 



All in all, however, I think he was one of the very best 

 horseman in his line (trotters) that America has produced, 

 and I do not expect to see his like soon again. 



Ed. A. Tipton. 



AN ADVERTISER. 



Magnolia Springs, Ala., Nov. 4, 1902. — The late 

 lamented Fasig was a natural expert in advertising the 

 goods he had to sell. 



The Grand Circuit Stewards of the days when he and 

 Colonel Edwards ruled in Cleveland, knew their man. 

 Fasig wrote all the Grand Circuit display ads. They were 

 always concise, pointed and eyeable. The work was easy 

 for Fasig. He loved the trotter and laid on his paint with 

 the hand of a lover. 



Fasig's sign displays were as attractive as those in the 

 newspapers. He just had what newspaper folks call ad- 

 writing sense to a fuller measure than any other fellow, 

 in any particular line, I ever ran across. His copy was per- 

 fect. Then, too, it was wise — chock full of the kindly, 

 pointed, comfortable wisdom that goes home and brings 

 results. One year — I think it was Directors' — he plas- 

 tered Cleveland and its surroundings with "My Kingdom 

 for a Horse" posters. It was an apt phrase and drew. He 

 used some such device yearly, and never missed his mark. 

 This advertising sense of Fasig's, coupled with the knack 

 of thoroughly knowing the good material about him, and 

 the ability to get it into attractive groups, was one of the 

 gifts that made W. B. Fasig the leader of his time among 

 the men who cared for the racing side of the American 

 harness horse. F. H. Brunell. 



