372 



THE BEE-KEEPERS' REVIEW 



Don't Lose Your Enthusiasm. 



When a man starts in a new business, 

 ! lis usually with more or less enthusiasm. 

 If it is a store, he paints the front, has a 

 brass band at the "opening," gives away 

 souvenirs, etc. If he buys out a news- 

 paper, there must be new type, cases and 

 presses, additional correspondents, etc. If 

 it is a farm he has bought, fences are re- 

 paired, stumps pulled, buildings painted, 

 and so on to the end of the list. Now, all 

 these things are commendable, and the 

 pity is they are not continued. As the 

 weeks and months slip by, the new busi- 

 ness becomes an old story, interest flags- 

 and everything drops back to the common 

 place level — enthusiasm dies out. 



If a man could and would hold his en- 

 thusiasm, and keep pushing his business 

 right along, year after year, just as he 

 does at first, how it would grow and 

 boom. Some men do, and then come the 

 big successes. Instead of selling your 

 business, and starting in anew, stay by it, 

 and work up, arouse, and start afresh, 

 some sort of an enthusiasm for the busi- 

 ness in which you are already engaged. 

 Use the energy and capital required to 

 make a change, and put them into the 

 present business. Just imagine that you 

 have only now acquired the business, 

 then look about you and see what changes 

 and improvements you would have in- 

 augurated in that case. Cherish an en- 

 thusiasm for your business as you would 

 your choicest treasure. 



^f^M' ■mM'n'^M^' 



The Price of the Review has been re- 

 ferred to several times in these columns; 

 but the Review has many new subscrib- 

 ers, and, if 1 refer to it again for their 

 benefit, 1 trust old subscribers will par- 

 don me. 



The Review enjoys the distinction of 

 being sold at the highest proportionate 

 price of any bee journal published in this 

 country, and there is a "reason." It has 

 no connection whatever with any supply 

 trade, or any other business, and m.ust 

 depend, for its existence, solely upon the 



profits that accrue from its publication. 

 Of course, its editor might take up the 

 supply trade, but his tastes are not in 

 that direction, and he prefers to keep his 

 mind wholly unbiased by the influence of 

 trade. 



Then, again, the Review has become 

 what might be called the specialist's jour- 

 nal; that is, it appeals most strongly to 

 the man who is keeping bees to make 

 money; hence, it can never hope for more 

 than a moderate subscription list. 



For these reasons it can't be published 

 at less than its present price; but, the 

 man who really needs it, the one who is 

 keeping bees as a business, as a specialty, 

 or even as a money making side-issue, is 

 only too glad to get the paper even at 

 $1.00; as the knowledge thereby gained 

 brings to him many dollars in the course 

 of a year. 



In closing, I can say, with pleasure, 

 that, although the Review has long been 

 published on this platform, it never was 

 more prosperous, had more subscribers 

 or brighter prospects; and, let me add, 

 never was brighter nor better. 



'm^'m^'M^^'d*.^*. 



Change of Date in the time of issuing 

 the Review will be brought about as soon 

 as possible. The middle of the month 

 was originally chosen because the other 

 bee journals came out the first of the 

 month, and I wished to place the Review 

 in the hands of subscribers at a time 

 when they were not over-burdened with 

 other reading. Gleanings now comes out 

 the middle of the month, as well as the 

 first, and the American Bee Journal also 

 comes out the middle of the month, hence 

 there is no reason for not getting out the 

 Review the first of the month, and there 

 are some reasons why the latter date 

 would be preferable. 



No matter how many times I explain 

 the matter, a large number of subscribers 

 continue to complain that the Review is 

 "behind;" that it does not reach them un- 

 til past the middle of the month. Most 

 magazines of a general character reach 



