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THE CANADIAN HORTICULTURIST 



May, 191G. 



The Canadian Horticulturist 



COMBINED WITH 



THE CANADIAN HORTICULTURIST 

 AND BEEKEEPER 



with which has been Incorporated 



The Canadian Bee Journal. 



Published by The Horticultural 



Publishing Company, Limited, 



PETERBORO, ONTARIO 



H. BRONSON COWAN, Managing Director. 



The Only Magazines In Their Field In the 

 Dominion 

 Official Organs of the Ontario and 

 Quebec Fruit Growers' Associations 

 and of The Ontario and Nuw Bruns- 

 wick Beekeepers' Associations. 



REPRESENTATIVES 

 UNITED STATES 

 STOCKWELL'S SPECIAL AGENCY. 

 Chicago Office — People's Gas Building. 

 New York Office — Tribune Building. 



GREAT BRITAIN 

 W. A. Mountstephen, 3 Regent St., London, S.W. 



1. The Canadian Horticulturist Is published in 

 three editions on the 25th day of the month 

 preceding date of issue. The first edition is 

 known as the fruit edition, and is devoted 

 chiefly to the commercial fruit interests. The 

 second edition is known as the floral edition, 

 and is devoted chiefly to the Interests of ama- 

 teur flower, fruit and vegetable growers. The 

 third edition is known as The Canadian Horti- 

 culturist and Beekeeper. In this edition several 

 pages of matter appearing in the first and 

 second Issues are replaced by an equal number 

 of pages of matter relating to the beekeeping 

 interests of Canada. 



2. Subscription price of The Canadian Horti- 

 culturist in Canada and Great Britain, $1.00 a 

 year; three years for $2.00, and of The Cana- 

 <Jlan Horticulturist and Beekeeper, $1.00 a year. 

 For United States and local subscriptions In 

 Peterboro (not called for at the Post Office), 

 25 cents extra a year, including postage. 



3. Remittances should be made by Post Office 

 or Express Money Order, or Registered Letter. 



4. The Law Is that subscribers to newspapers 

 are held responsible until all arrearages are 

 paid and their paper ordered to be discontinued. 



5. Change of Address — ^When a change of ad- 

 dress is ordered, both the old and the new ad- 

 dresses must be given. 



6. Advertising rates, $1.40 an inch. Copy re- 

 ceived up to the 20th. Address all advertismg 

 correspondence and copy to our Advertising 

 Manager, Peterboro, Ont. 



CIRCULATION STATEMENT 

 The following is a sworn statement of the net 

 paid circulation of The Canadian Horticulturist 

 for the year ending with December 1913. The 

 figures given are exclusive of samples and 

 spoiled copies. Most months, including the 

 sample copies, from 13,000 to 15,000 copies of 

 The Canadian Horticulturist are mailed to peo- 

 ple known to be interested in the growing of 

 fruits, flowers or vegetables. 



January, 1913 ...11,570 August. 1913 ....12,675 

 February, 1913 ..11,550 September, 1913 .13,729 



March, 1913 11,209 October, 1913 ...13,778 



-Vprfl 1913 11,970 November, 1913 .12,967 



May. 1913 12,368 December, 1913 .13,233 



June, 1913 12,618 , ^„„„„ 



July. 1913 12.626 Total 150,293 



Average each Issue In 1907 6,627 



Average each Issue in 1913 12,524 



Sworn detailed statements will be mailed upon 

 application. 



OUR GUARANTEE 

 We guarantee that every advertiser in this 

 Issue is reliable. We are able to do this because 

 the advertising columns of The Canadian Horti- 

 culturist are as carefully edited as the reading 

 columns, and because to protect our readers we 

 turn away all unscrupulous advertisers. Should 

 any advertiser herein deal dishonestly with any 

 subscriber, we will make good the amount of 

 Ills loss, provided such transaction occurs within 

 one month from date of this issue, that it is 

 reported to us within a week of its occurrence, 

 and that we find the facts to be as stated. It 

 Is a condition of this contract that In writing to 

 advertisers you state: "I saw your advertise- 

 ment in The Canadian Horticulturist." 



Rogues shall not apply their trade at the ex- 

 pense of our subscribers, who are our friends, 

 through the medium of these columns; but we 

 shall not attempt to adjust trifling disputes be- 

 tween subscribers and honorable business men 

 Who advertise, nor pay the debts of honest 

 bankrupts. 

 Communications should be addressed 

 THE CANADIAN HORTICULTURIST, 

 PETERBORO, ONT. 



Advertising Campaigns 



The action of the Dominion Government 

 last year in conducting a national advertis- 

 ing campaign to facilitate the marketing of 

 Canada's bumper apple crop under war con- 

 ditions deservedly met with public approval. 

 Under conditions such as then prevailed the 

 Government was, and always will be, justi- 

 fied in adopting unusual methods such as 

 were then employed. While this was the 

 case last year, it may not be the case this 

 year. The success of last fall's campaign 

 has already created a tendency among fruit 

 growers and others to look to the Govern- 

 ment to make such campaigns an annual 

 affair. This the Government will not be jus- 

 tified lin doing. 



Fruit growing is a business. The men 

 engaged in that business should be prepared 

 to do their own advertising, just as is ex- 

 pected of all other classes of business men. 

 Already an effort has been made by leading 

 dairymen to induce the Government to con- 

 duct an advertising campaign in favor of the 

 home consumption of Canadian cheese. Soon 

 we might expect to see vegetable growers, 

 poultry raisers, and producers in other lines 

 urging the Government to assist them with 

 specific campaigns of one kind or another. 

 In the last analysis the only safe method is 

 for each industry to conduct and finance its 

 own campaign. 



The California Associated Raisin Com- 

 pany has recently been advertising their pro- 

 duct at an expense of $100,000 through full- 

 page advertisements that have appeared in 

 leading magazines and newspapers. The 

 orange growers have conducted similar cam- 

 paigns, and last year the apple growers of 

 the United States advertised their product 

 more extensively than ever before. This 

 year well-thought-out local campaigns are 

 being launched .in the Niagara Pistrict of 

 Ontario, the Annapolis Valley of Nova Scotia, 

 and portions of British Columbia. Fruit 

 growers who are prepared to stand on tlteir 

 own feet and do their own advertising set an 

 example 'which other fruit growers should be 

 prepared to follow. 



year the ground is washed and soaked with 

 heavy rains, and the balance of the year it is 

 sun-baked and parched. 1 thought I had seen 

 It rain In Ontario, but I never saw rain which 

 in fifteen minutes would bring the water 

 halfway up to a cow's knees on level ground. 

 My two main crops this year won't pay for 

 the fertilizers. The winters liere are fine, but 

 nevertheless this is no place for a Canadian. 

 I Intend to return to Ontario the first chance 

 I get." 



While -we cannot grow the tender fruits in 

 'Canada that can be grown in the South, we 

 have many advantages in other ways. Any 

 active, observant, enterprising man with a 

 reasonable amount of capital has as good a 

 chance to achieve success at fruit growing In 

 the leading fruit growing districts of Canada 

 as he has elsewhere. 



Home Fields Are Best 



Every little while readers of The Canadian 

 Horticulturist ask us what we think of the 

 possibilities of raising fruit in Cul>a, the 

 Southern United States, and other distant 

 centres. Invariably we advise them that the 

 probabilities are that they can do as well, 

 and even better, ,in some of the leading fruit 

 districts of Canada. An indication that this 

 advice is sound has reached us recently in 

 the form of a letter received from one of our 

 readers now located in TL.ouisiana. The 

 author of this letter describes how he was 

 induced to take up fruit growing in the 

 South, and declares that his venture has 

 proved an almost complete failure. He urges 

 us to warn other Canadian fruit growers 

 against making his mistake. In part, his let- 

 ter reads as follows: 



"This is no place for a Northerner except 

 to get rid of his money. Conditions are so 

 different here it takes the best man from 

 the North at least five years before he can 

 begin to know how to farm successfully. 

 Weevils, CEtterpillars, and other pests, as 

 ■well as drouths, are the curse of the grow- 

 ers. There are about a dozen weevils and 

 bugs for everything you plant. Part of the 



The Duty on Fertilizers 



The success of the campaign which was 

 conducted recently to induce the Dominion 

 CFovernment to rescind Its proposal to In- 

 crease the duty on fertilizers raises the ques- 

 tion of why there should be any duty? Some 

 countries spend considerable sums of money 

 to encourage the use of fertilizers. One 

 country defrays part of the purchase price. 

 The government of another country has ob- 

 tained special low rates from the railroads 

 for the transportation of fertilizers. Why, 

 then, should Canada, instead of helping, 

 make It more difficult for fruit growers and 

 others to obtain the fertilizers they need? 

 It is not because the Government needs the 

 revenue, as the total revenue derived from 

 this source is less than $50,000 a year. 



The tax of ten per cent, on fertilizers 

 amounts, on an average, to about three dol- 

 lars a ton. It is practically a tax on fertility. 

 Thus it is a positive check to greater pro- 

 duction. The check to production being ex- 

 perienced in Europe is likely to lead to a 

 world-wide scarcity of foodstuffs. This tax, 

 therefore, should be removed. 



Last year a number of horticultural socie- 

 ties in Ontario assisted in the planting of 

 trees along the boulevards in their towns 

 and cities by defraying a portion of the ex- 

 pense connected with the planting of each 

 tree. The citizens living in the houses in 

 front of which these trees were planted de- 

 frayed the balance of the expense. As the 

 cost of planting amounted to considerably 

 less than $1 a tree, it was not found difficult 

 to induce private property owners to contri- 

 bute their share of the outlay. It is not too 

 late for this work to be pushed by a much 

 larger number of societies this year. Why 

 not enlist the support of your local papers. 

 interest your school children, and have a 

 real, old-time celebration of Arbor Day? 

 The public will be quick to respond to and 

 commend such an evidence of public spirit. 



Although the Government of the Province 

 of British Columbia has been even more 

 short of funds than most of our provincial 

 governments, its treatment of the fruit in- 

 dustry has, under the circumstances, been 

 most liberal. This will be seen at a glance 

 at its appropriations for agriculture for 1914- 

 15, which Included the following items: 

 Board of Horticulture, travelling expenses, 

 $1,500; fruit handling and pre-cooling inves- 

 tigation work, $3,000; fruit packing schools, 

 $4,000; spraying demonstrations. $5,000; 

 British Columbia Fruit Growers' Associa- 

 tion, $6,500; suppression of fruit diseases, 

 $15,000; inspection of nursery stock, trees, 

 plants, fruit, etc., $30,000; fruit exhibitions 

 and general publicity work, $40,000. The 

 other provinces of Canada, including On- 

 tario, may well note these appropriations. 



