August, 191o. 



THE CANADIAN HORTICULTURIST 



201 



Marketing Immature Fruit 



P. J. Carey, Dora. Fruit Branch, Toronto, Ont. 



There is one great evil in connection witli 

 the marketing of our fruit that perhaps has 

 not been given as much attention as it 

 deserves. There seems to be a wild desire 

 on the part of some of our growers to reach 

 the market with their fruit ahead of all the 

 other growers. As a consequence, ail 

 through the season, beginning with the 

 •strawberry and ending with the grape, we 

 find immature fruit rushed on the market 

 at a stage of ripeness when it is absolutely 

 useless for food. Plums and apples reach- 

 ed the Toronto market this year as early 

 as July 15th, and, needless to say, were 

 given little attention, unless in the way 

 of criticism. 



A great mistake has been made by somx? 

 of our apple growers in shipping to the 

 Wes.t cars of boxed apples of well-known 

 "red varieties" at a stage when fully fifty 

 per cent, of the fruit showed little or no 

 color for the variety. The dealers in the 

 West may be to blame for demanding that 

 the fruit must be there at a certain date, 

 but the growers are the ones to suffer 

 when such fruit is put in competition with 

 the attraictive, well finished article from 

 the West. It is better for us to remain off 

 the market until our fruit is at least rea- 

 sonably mature, for the reason that those 

 who purchase and use an inferior article 

 in any variety of fruit are not too ready to 

 buy the same variety when it is at its best, 

 or at least will have a lasting prejudice 

 against it. 



In the shipment of grapes, the practice is 

 perhaps most prevalent, and no doubt close 

 attention will be given shipments this 

 season. Our best growers cannot be ac- 

 cused of this practice, but suffer to some 

 extent from it. In these days of close com- 

 petition, our only chance is in the superi- 

 orily of our fruit. It is difficult to estab- 

 lish a name for any of our many varieties 

 by placing immature fruit on the market. 



STYLE C 



Thi.s is a New Model for 1915, the result of 

 fifteen years' experience in Greenhouse con- 

 struction for Canada. 



Dotted lines show location of wind-ties 

 that positively prevents vibration of the sash. 



Supplied in widths up to 25 feet 2Vi Indies 

 from post to post. 



KING CONSTRUCTION CO., 



40 Dovercourt Road 



Toronto. 



You can. get Lantic Sugar in 10, 

 20 and 100 lb. full weight Bags 



If you always buy Sugar for Preserving and for the regular home 

 uses, in bags, your dealer has — or can easily get — LANTIC 

 SUGAR in 10, 20 and 100 pound bags. Either coarse or fine 

 granulated can be had in the 100 pound bags. 



Lantic Sugar is the new cane sugar with the fine even granula- 

 tion and brilliant sparkle. Try it for all your preserving. You 

 are sure to be delighted with the results. 



FRUIT JAR 



LABELS 



FREE 



Send your ad- 

 dress and small 

 Red Ball Trade- 

 mark from bag 

 or top end of 

 carton and we 

 will mail you 

 book of 50 as- 

 sorted Fruit Jar 

 Labels — printed 

 and gummed, 

 ready to put on 

 the jars. 



lOO LBS. 



Pure Cane 



\^^^^ l,a„tic 

 Sugar Jiugar 



Extra Qualitj 



Granulated 



dra Quality 

 anulated 



Also put up in 

 2 and 5 pound 

 sealed cartons. 



•mil- 



-rr IT^ 



Atlantic Sugar Refineries Limited 



Montreal St. John 



REMEMBER — Our Annual Exhibition and Fal! Packing Number will be pub- 

 lished September 1st. Reserve space now for good position. Forms close 

 August 15th to 25th. 



Fruit and Vegetables Solicited 



Branch Warehouses: 



Sudbury, North Bay, 



Cobalt, Cochrane and 



Porcupine 



Send for 

 Shipping Stamp 



WE GET YOU BEST PRICES 



OUR facilities enable us to realize top prices at all times for your fruit, 

 vegetables or general produce. Aside from our large connection on the 

 Toronto marliet, we have established branch warehouses with com- 

 petent men in charge at Sudbury, North Bay, Cobalt, Cochrane and Porcu- 

 pine. In time of congestion on tlie Toronto market we have a ready outlet 

 through these branches. We never have to sacrifice your interests. 



H. PETERS 



88 Front St. East, Toronto 



References: The Cana- 

 dian Bank of Commerce, 

 (Market Branch) and 

 Commercial Agencies 



