238 



THE CANADIAN HORTICULTURIST 



Floral Edition. 



THE 



The Canadian Horticulturist 



COMBINED WITH 



CANADIAN HORTICULTURIST 

 AND BEEKEEPER 



with which has been Incorporated 



The Canadian Bee Journal. 



Published by The Horticultural 



Publishing Company, Limited, 



PETERBORO, ONTARIO 



H. BRONSON COWAN, Managing Director. 



The Only Magazines In Their Field In the 

 Dominion 

 Offlclal Organs of the Ontario and 

 Quebec Fruit Growers' Associations 

 and of the Ontario, Manitoba and 

 New Brunswiclt Beekeepers' Associ- 

 ations. 



REPRESENTATIVES 



UNITED STATES 

 STOCK WELL'S SPECIAL AGENCY. 

 Chicago Office — People's Gas Building. 

 New York Office — Tribune Building. 



GREAT BRITAIN 

 W. A. Mountstephen, 16 Regent St., London, S.W. 



1. The Canadian Horticulturist is published in 

 three editions on the 26th day of the month 

 preceding date of issue. The first edition is 

 known as the fruit edition, and is devoted 

 chiefly to the commercial fruit Interests. The 

 second edition is known as the floral edition, 

 and is devoted chiefly to the Interests of ama- 

 teur flower, fruit and vegetable growers. The 

 third edition is known as The Canadian Horti- 

 culturist and Beekeeper. In this edition several 

 pages of matter appearing in the first and 

 second issues are replaced by an equal number 

 of pages of matter relating to the beekeeping 

 interests of Canada. 



2. Subscription price of The Canadian Horti- 

 culturist in Canada and Great Britain, Jl.OO a 

 year; three years for $2.00, and of The Cana- 

 dian Horticulturist and Beekeeper, $1.00 a year. 

 For United States and local subscriptions in 

 Peterboro (not called for at the Post Oflflce), 

 25 cents extra a year, including postage. 



3. Remittances should be made by Post Office 

 or Express Money Order, or Registered Letter. 



4. Change of Address — When a change of ad- 

 dress is ordered, both the old and the new ad- 

 dresses must be given. 



6. Advertising rates, $1.40 an Inch. Copy re- 

 ceived up to the 20th. Address all advertising 

 correspondence and copy to our Advertising 

 Manager, Peterboro, Ont. 



CIRCULATION STATEMENT 

 The following is a sworn statement of the net 

 paid circulation of The Canadian Horticulturist 

 for the year ending with December 1914. The 

 figures given are exclusive of samples and 

 spoiled copies. Most months, including the 

 sample copies, from 11,000 to 13,000 copies of 

 The Canadian Horticulturist are mailed to peo- 

 ple known to be interested in the growing of 

 fruits, flowers or vegetables. 



January, 1914 ...11,570 August, 1914 ....12.675 

 February. 1914 ..11,550 September, 1914 .13,729 



Maj;ch, 1914 11.209 October, 1914 ...13,778 



tP"^-,it\* 11'8'"> November, 1914 .12,967 



V^y- 1914 12,368 December, 1914 .13,233 



June, 1914 12,618 ' 



July, 1914 12,626 Total 160,293 



Average each Issue In 1907 6,627 



Average each Issue In 1914 12,524 



Sworn detailed statements will be mailed upon 

 application. 



OUR GUARANTEE 



We guarantee that every advertiser in this 

 Issue is reliable. We are able to do this because 

 the advertising columns of The Canadian Horti- 

 culturist are as carefully edited as the reading 

 columns, and because to protect our readers we 

 turn away ail unscrupulous advertisers. Should 

 any advertiser herein deal dishonestly with any 

 subscriber, we will make good the amount of 

 nis loss, provided such transaction occurs within 

 one month from date of this Issue, that it is 

 reported to us within a week of its occurrence, 

 and that we find the facts to be as stated. It 

 is a condition of this contract that in writing to 

 advertisers you state: "I saw your advertise- 

 ment in The Canadian Horticulturist." 



Rogues shall not apply their trade at the ex- 

 pense of our subscribers, who are our friends, 

 through the medium of these columns; but we 

 shall not attempt to adjust trifling disputes be- 

 tween subscribers and honorable business men 

 who advertise, nor pay the debts of honest 

 bankrupts. 



Communications should be addressed 

 THE CANADIAN HORTICULTURIST 



PETERBORO. ONT. 



Fruit at the National Exhibition. 



Officials, judges and fruit growers Inter- 

 ested In tihe Canadian National Exhibition 

 contend that provision musit be made for re- 

 newing the exhibit of soft fruits during the 

 period of the exhdWUon. A week is too 

 long to keeip plums, peaches and early 

 pears. Some days before the exhibition 

 closed they were in a condition that was 

 far from making a good impression on the 

 puiblic. This year the awards were scarcely 

 made before the soft fruits began to decay 

 aad in spile of carefuJ picking over every 

 mormng many of the exhibits were posi- 

 tively disgusting the l-ast two or three days. 



An object lesson In the display of tender 

 fruits was furnished by the departmental 

 exhilhits in the Government Building. There 

 they were carefully replaced every second 

 dajy, with the result that to the last the dis- 

 plays were wholesome and attractive, and 

 therefore tended to create a favorable im- 

 pres.sion on exh.ibiition visitors. 



How to provide for replacing the decay- 

 ing fruit without eliminating the oomipetl- 

 rtive features of the ifruit exhitoit is a prob- 

 lem that should be faced by those respon- 

 sible for the fruit exhibits. It might be ac- 

 oomplisihed to some extent by placing dis- 

 tricts or horticultural associations in com- 

 pedtion with each other and doing away 

 in part at least with individual competition. 

 The same caaie would then be taken to keep 

 'the exihihits up to sitandard throughout the 

 two weeks of '^he fair as is now taken by 

 those in charge of the departmental fruit 

 exhibits in the government building. The 

 period durdng which competitive fruit 

 should be on dis.play might also be re- 

 stricted. 



Pre-Cooling Possibilities. 



The two articles in this issue by Mr. Ed- 

 win Smith, of the Dominion Cold Storage 

 Division, reveal once more the value of the 

 work that is being accomplished in the in- 

 terests of the fruit growers through tlie 

 medium of the pre-cooling and experimental 

 fruit warehouse at Grimsby, Ont. For years 

 the fruit industry, not only in Canada, but 

 throughout the United States as well, and 

 particularly in the far west, has been boom- 

 ed as a gentleman capitalist proposition In 

 which It was easy to earn large and sure re- 

 turns with a minimum expenditure of labor, 

 and tliat during only a tew months of the 

 year. Land speculators, more anxious to 

 make big profits through rapid sales of land, 

 irrespective of the ultimate effect on the 

 fruit industry and those engaged in it, forced 

 up the price of land and' encouraged over- 

 production to a point where serious conse- 

 quences have become apparent. Unfortun- 

 ately any rapid recovery to normal condi- 

 tions Is impossible, owing to the thousands 

 upon thousands of acres of young orchards 

 that will come Into production during the 

 next few years. 



What then is to be done? Unquestionably 

 existing markets for fruit must be developed 

 and extended. This Is the problem which 

 the Cold Storage Division Is doing much to 

 solve. The experimental shipments of pre- 

 cooled cherries from the Niagara District 

 to the west this year have demonstrated 

 the possibilities of further shipments of this 

 character. 



Canada has been somewhat slow to recog- 

 nize the advantage and beneflls of the pre- 

 cooling of fruit. For years It has been one 

 of the main secrets of the success that has 

 attended the efforts of the Pacific coast fruit 

 growers of the United States, to market their 

 fruit in the markets of the Eastern States, 

 and even abroad. Now that we are profiting 

 from the results ot their pioneer efforts, we 

 may expect to see a steady, possibly rapid 

 extension of this system In the fruit districts 

 of Canada. It is fortunate that the Dominion 

 Cold Storage Division is so admirably 

 equipped, in men as well as in other essen- 

 tials, for the guidance of this movement 

 along safe and well-tried lines. 



Protect the Trees. 



A subscriber of The Canadian Horticultur- 

 ist in Hamilton, wants to know if something 

 cannot be done to arouse civic auihorilies 

 to a realization of the necessity for protect- 

 ing trees from fire bliglu and other diseases, 

 and pests to which they are heir. This is a 

 difficult situation with which to deal. 



The average alderman Is well intentioned, 

 but he Is more concerned about keeping 

 down the tax rate and avoiding the wratu 

 of irate tax payers than he is about protect- 

 ing shade trees, and otherwise enhancing 

 civic beauty along horticultural lines. The 

 only way to reach him effectively is by 

 creating a public sentiment which will de- 

 mand the necessary reform. 



A second difficulty exists in the fact that 

 most of those who are interested In the pro- 

 tection ot trees and boulevards have not the 

 time to devote to the matter that would be 

 required to effect the needed improvement. 

 While these difficulties are real and serious, 

 they are not necessarily insurmountahle. It 

 is surprising often what one man can ac- 

 complish by well timed letters to the local 

 press or by enlisting the assistance ot a few 

 others In a quiet canvass of members of t.ae 

 council or ot the parks commission or com- 

 mittee. The problem Is essentially local in 

 character. 



There is one direction in which the Domin- 

 ion or Provincial forestry divisions might 

 be of assistance. Often trees die from 

 causes with which the local authorities are 

 unfamiliar. A word of advice or assistance 

 from experts might be all that would be 

 necessary to start the necessary remedial 

 measures. 'Members of the staffs of these 

 divisions should be encouraged to extend 

 this assistance and the fear of arousing 

 local criticism should not deter them too 

 much from so doing. 



Drastic Treatment Required. 



One reason more fruit Is not purchased In 

 small quantities for eating out-of-hand by the 

 public, as it passes along the chief thorough- 

 fare's of our large cities, Is the difficulty the 

 public experiences in obtaining the worth of 

 its money. The little fruit stands that dot; 

 many busy corners, near railroad stations, 

 and other busy centres, are In the hands ot 

 men, mostly foreigners, many ot whom are 

 flagrant offenders In the matter of palming 

 off worthless, or practically worthless fruit 

 on the public. In spite of the fact that a 

 person may have been victimized by them 

 'repeatedly, it is a most difficult matter to 

 detect them. You may point out to them 

 the particular pears, peaches, or apples thai 

 you want. They say or nod yes to your de- 

 sires, hut manage to turn their back on you 

 and slip in some inferior fruit in spite of all 



