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which will be worth four times as much as another. This 

 difference in price depends chiefly upon the quality of the wine, 

 and often on the relative rather than on the absolute quality or, 

 in other words, its suitability for the market which it is intended 

 to command. 



At the present moment the market for Victorian and we may say 

 for Australian wine is very indefinite. Every one admits that the 

 London market is the one upon which we chiefly rely, and which 

 we must use our best endeavours to satisfy. The production of wine 

 in Victoria is so insignificant that up to this time we have not been 

 looked upon as a wine source by the large London merchants. This, 

 however, is correcting itself. The amount of wine which we shall 

 in a few years produce will be very considerable, and it is absurd to 

 suppose that every grower will then be his own wine merchant, 

 maturing and retailing his wine, as he often has to do at present. 

 Instead of this unsatisfactory state of things, there will be purchasers 

 as soon as the fermentation is properly terminated and the wine is in 

 a fit state to travel. Competition will bring about differences in price 

 in favour of the most suitable wines, and the grower will naturally 

 find that these are the most advantageous for his business. At 

 present any well-made wine of moderate alcoholic strength is of 

 pretty much the same value, but it is scarcely reasonable to suppose 

 that this state of things will continue. 



In each district there will be one class of wine which will surpass 

 all others in point of excellence, and it is this type which the grower 

 should endeavour to produce. Different districts will doubtless 

 produce different wines, but all the vine-growers of one district should 

 endeavour to make their wines of that type. Instead of interfering 

 with each other by doing so, they will materially assist one another, 

 as they will render it possible for merchants to obtain a sufficient 

 quantity of the same wine to supply their customers with an article 

 of unvarying character. 



