200 American Fisheries Society. 



of the methods employed by large numbers of producers are anti- 

 quated, inefficient and expensive. More efficient methods of dis- 

 tribution, sanitation, proper display of goods and installation of 

 economic accounting systems by the wholesalers and retailers can 

 only be accomplished by education. 



Education of the consumer is by far more important than 

 educating the producer or the distributor. The housewife knows 

 the various cuts of meat and practically all varieties of vegetables, 

 and can usually tell their quality at a glance. With fish, she is 

 absolutely at sea. With very few exceptions she does not know one 

 variety from another or what varieties are best suited for par- 

 ticular purposes. Methods to distinguish the quality of the fish 

 are foreign to her. She may know one or two ways of preparing 

 the fish for the table. When she purchases fish other than of the 

 limited varieties with which she is familiar, she is experimenting 

 with a deep mystery. Education of the public will of necessity 

 educate the producer and the distributor. The public press, mag- 

 azines, moving pictures, public school lectures and the radio are 

 some of the means by which the public could be educated to eat 

 more and better fish. 



