﻿April 1, 1920 



The Florists' Review 



65 



Telegrapll Delivery 



Department' 



THE florists whose cards appear in 

 the Pink Part of The Florists' 

 Review are prepared to fill orders from other 

 florists, for local delivery^on the usual basis. 

 See index by towns on the following page. 

 If your city is not represented, there is a 

 specially good opportunity for you. 



"Why so sad, my friend ? " 



'I have reason to be — I said it with flowers, 

 but she wouldn't respond because they didn't 

 come from Schling!" 



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SECY YOUNG'S CORNER 



OFFICE: 1170 BROADWAY. NEW YORK 



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NATIONAL PUBLICITY CAMPAIGN. 





Cheering Letter. 



It is indeed cheering to receive a let- 

 ter such as the following: 



Ann Arbor, Mich., March 24, 1920. 

 My dear Mr. Young: At our convention held 

 in I^msing laBt week, a donation to the na- 

 tional publicity campaign was auggeated. As 

 this is the first year of our organization, our 

 treasury would hardly stand a suitable donation 

 to this worthy cause. Neyertheless, we were 

 able to raise $127, by popular subscription, which 

 I herewith enclose. Please credit this to the 

 Michigan State Florists' Association. I trust 

 uiat in the years to come this association will 

 be able to support this campaign to a far greater 

 degree. Respectfully yours, W. S. Wells, treas- 

 urer Michigan State Florists' Association. 



At the recent meeting of the pub- 

 licity committee in New York a num- 

 ber of specimen page advertisements in 

 colors, appearing during the last few 

 weeks in the magazines, were offered 

 for inspection. These advertisements 

 were inserted by different manufac- 

 turers and flowers were featured in con- 

 nection with the specialties advertised, 

 dependeBce on the flowers for attrac- 

 tion to the advertisements being most 

 obvious. A well known hat manufac- 

 turer, whose issue of handsome poster 

 cards drawing attention to a particular 

 make of hats has long been a feature 

 of his advertising, is using a poster 



showing no pictorial design other than 

 a basket of spring flowers. This is 

 truly "Saying It with Flowers." 



For Mothers' Day. 



Plans for magazine advertising in the 

 immediate future are now settled, meet- 

 ing the appropriation made by our com- 

 mittee for the purpose. Mothers' day 

 is to be featured in the big weeklies by 

 well-designed advertisements, each oc- 

 cupying two columns. Several 2-column 

 advertisements will appear in the June 

 monthlies, with page advertisements in 

 two leading magazines in May. A 

 2-column advertisement will also ap- 

 pear in a leading Canadian magazine. 

 During the dull summer months a 

 smaller double-column advertisement 

 will appear in a selected list of week- 

 lies and monthlies, giving practically 

 continuous publicity for our slogan 

 throughout these months. 

 Our committee was unable to take ad- 



[Continued on page 69.] 



