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The Rorists^ Review 



Afbil 29, 1920 



on the casket as soon as it is received, 

 and the head put on when the casket 

 is closed. Again I will describe what in 

 my estimation is one of the finest casket 

 covers" you can make. This is made by 

 a florist who only uses a design when 

 she cannot avoid it. It is nothing more 

 than a spray with sago leaves for a 

 back, made from both ends and tied in 

 the center. It covers the entire top 

 of the casket. The point I wish to 

 emphasize is, could you get such an 

 effect if a frame were used ? 



Casket Cross. 



Another popular design for the family 

 is a casket cross. Again the possibilities 

 are only limited by the price, and space 

 will only permit me to describe one. 

 Have your cross mossed so that it will 

 be half round; that is, as though it were 

 made from a sapling cut from the woods. 

 Cover this with English ivy leaves, but 

 let the leaves be selected with care. 

 Some people oil them with olive oil. 

 Don't do it, for it gives your work an 

 artificial appearance. To oil them yon 

 have to take each leaf separately. It 

 is just as easy to take a sponge and 

 water, and wash each one separately; 

 you can do one as quickly as the other. 

 But now comes the important part, the 

 finish. A spray of Easter lilies, with 

 some myosotis on your background of 

 ivy, makes a fine design. Any good com- 

 bination will do. This can be worked 

 out in galax or magnolia leaves, but 

 try the ivy once and see if you will ever 

 be satisfied with the others. And re- 

 member, let your work always be neat. 



Tate. 



BIO STEAMER MONTHS. 



The next few months are going to be 

 as busy ones as retail florists who cater 

 to the steamer business in ocean ports 

 have experienced, even in pre-war 

 years. All cabins and berths are booked 

 for three months ahead on outgoing 

 boats and the travelers are not the sum- 

 mer-time excursionists of old, but all 

 of the wealthy class, for whom orders 

 for bon voyage tokens are many. 



The demands for passage to Europe 

 are so great that all of the liners oper- 

 ated by the three largest steamship 

 companies sailing before the middle of 

 July have been booked full. The In- 

 ternational Mercantile Marine Co., the 



Cunard Line and the French Line, the 

 three largest carriers of passengers, an- 

 nounced last week that virtually all of 

 their cabins and berths had been re- 

 served for sailings scheduled up until 

 the latter part of July. While it may 

 be possible to obtain passage on some 

 of the ships by virtue of cancellations 

 and eleventh-hour changes, the steam- 

 ship companies admit that they can not 

 assure advance accommodations. 



In the pre-v/ar days, when the steam- 

 ship lines were seeking to attract tour- 

 ists by bargain offers, a large percent- 

 age of the travelers were school teach- 

 ers and college students. The character 

 of the tourist trade has changed. It is 

 generally admitted now that only the 

 rich are traveling, because the rates of 

 passage are much higher and the living 

 expenses in Europe are soaring. In 

 spite of these seeming obstacles, the 

 steamship lines are deluged with Ameri- 

 cans who want to go to Europe and with 

 the more well-to-do foreign-born who 

 desire to return for a visit to the land 

 of their nativity. These are the classes 

 for whom bon voyage tokens are or- 

 dered from florists and the business for 

 outgoing steamers will be large for the 

 next few months, yielding warm- 

 weather profits to the florists who make 

 efforts to get this business, either at 

 the ports or by telegraph from inland 

 cities and towns. 



CONSTSUCTIYE CRITICISM. 



After the last few years of construc- 

 tive work of the F. T. D., on the endur- 

 ing foundation which had previously 

 been built and on which our F. T. D. 

 has flourished and is still furthering its 

 purposes, may we not feel doubly proud 

 of our accomplishment and progress? 



With the ever growing volume of tel- 

 egraph business in flowers, who can af- 

 ford to say that he will not join the as- 

 sociation? During the last year many 

 vicissitudes have arisen, due to strikes, 

 storms, etc., which would have made the 

 sending of flowers impossible, yet 

 fhrough our organization we were able 

 to cope with almost every situation. 



Occasionally, however, a florist sends 

 an order to someone who evidently has 

 not the slightest conception of busi- 

 ness. A floral piece is ordered and, be- 

 cause of the scarcity of flowers, or some- 

 thing else, several days afterward a 



note will come saying that it was im- 

 possible to fill the order, the recipient 

 not having the foresight to use some- 

 thing else to fill the want as best he 

 could. 



The purpose of this article is to urge 

 that in the event of your receiving an 

 order, regardless of conditions, you fill 

 it as best you can, but send something, 

 BO that the customer on the other end 

 will feel that you did the best you 

 could. Do not come back with the an- 

 swer, ' ' No flowers to fill your order. ' ' 

 Use leaves, foliage, plants, or whatever 

 possible, under the circumstances, but 

 do something to prove that at least you 

 had some conception of the other fel- 

 low 's feelings. This will go a long way 

 towards helping our F. T. D. orders. 



Unquestionably many of you have 

 had this experience or a similar one 

 and if this simple remedy is applied to 

 the case it will go a long way toward 

 helping the small difficulties we have 

 had happen several times. 



With the hope that this will attract 

 the attention of those who have had this 

 occur and that they will profit by past 

 experience and the desire to remedy one 

 of the petty troubles that have crept in- 

 to cur F. T. D. business, I feel that we 

 are to be congratulated on the wonderful 

 strides already made. We are also proud 

 of the fact that florists generally are 

 on the job in regard to the promptness 

 of meeting their obligations when bills 

 are due one another. This is particu- 

 larly gratifying, as it is one of the most 

 encouraging steps to furthering prog- 

 ress. It reminds me of John Randolph, 

 who said, "I have discovered the philos- 

 opher 's stone that turns everything into 

 gold. It is, pay as you go." 



This is one of the essential steps to 

 progress; so keep it up for further suc- 

 cess. Henry Penn. 



AMERICAN LEGION PIECE. 



New organizations call for new styles 

 of funeral pieces and the latest is for 

 American Legion pieces. Of course, the 

 organization's pin serves as the basis 

 for a good design. This was used in a 

 piece made by C. I. Switzer, proprietor 

 of the Monticello Floral Co., at Monti- 

 cello, Ind., for the funeral of a former 

 soldier in that town. The piece showed 

 a white star raised in a field of blue 

 immortelles, with a raised red wreath 



Casket Soray of Carnations, Simple in Appearance but the Result of Painstaking Care. 



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