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The Florists^ Review 



APBIL 8, 1920 



c 



THE FLORISTS' SUPPLY HOUSE OF AMERICA 



Always On Top 



A Pleasing Novelty 



For Mothers' Day 



Sunday, May 9th 







'u^&¥h. 





Each figure is equipped with a container on 

 the back, so that a few flowers — mother's 

 favorite kind — can be added. $6.00 per 

 dozen, with cups. 



We offer a good assortment of WIRE FRAMES in all styles and in all sizes 



H. Bayersdorfer & Co. 



1129-1131 Arch St. PHILADELPHIA, PA. 



Branch Factory, 709 First Ave., New York City, Telephone Vanderbilt 4976 



ness use and on the cover of the spare 

 tire are the large white letters, "Witt- 

 • bold, Evanaton. ' ' When the top is down 

 the boot completes the story with the 

 information, "Floral Decorator." 



Frank Oechslin had some potted 

 Easter lilies so fine the retailers could 

 not use them. Stems five feet high car- 

 ried twelve to fifteen buds. He cut the 

 unsold ones and sent them to the Chi- 

 cago Flower Growers' Association. 

 They were a problem there, too. The 

 retailers do not care for more than three 

 flowers to a stem. 



Though the shortage of newsprint 

 paper compelled the Fleischman Floral 

 Co. to use a quarter page instead of its 

 usual full-page advertisement in the 

 Tribune for Easter, the restriction 

 worked no hardship in the day's busi- 

 ness. Nor did the storm. The twelve 

 heavy trucks hired by the hour made all 

 deliveries without being stalled once, 

 everything having left the store by noon 

 Sunday. 



"Sunday's storm cost us at least 

 $1,000," said Andrew Chronis, of the 

 Alpha Floral Co. "We cleaned up on 

 plants, of course, though there was some 

 trouble in delivery because the cars 

 couldn't get through the heavy snow in 

 some places. But we had little business 

 on Sunday, when a sunny day would 

 have brought hundreds of people into 

 the store. ' ' Sales were, however, larger 

 in number and money total than last 

 Easter. 



Only a few Darwin tulips, which were 

 a little "green," were left at H. N. 

 Bruns' store after the Easter rush was 

 over. But these are still good property. 

 The snow delayed deliveries, so that 

 three taxicabs were bribed into service 



ower 



TjGauti| preserved 

 J rofits assured- 

 use yioeklGr 



icrators 

 cut flowers 



Bernard GloGklor Co. 



I Pittsburgh, Pa. t 



Mentio n The ReTlcw when you write. 



REFRIGERATORS 



COMPLETE FIXTURES 



CENTRAL REFRIGERATOR 

 & EQUIPMENT CO. 



Estimates Submitted, 

 155 N. Clark St.. CHICAGO 



Mention The RcTl e w when yoa_^write. 



Sunday to finish the job. The houses of 

 valley were not so badly damaged by 

 gas as was thought at first and a good 

 crop was secured for the big day. 



Writ* for Catalogu* 



BUCHBINDER BROS. 



11 S. La SaUa St, CHICAGO 

 Room 731 



Mention The ReTlew when yon write. 



REFRIGERATORS for aU Purposes 



Send for Catalosne 

 McCriy RefriieratarCfl..20B8LaheSt., KeaMlvWclad. 



Mention The Rerlew when you write. 



FORT SMITH, ABK 



The florists of Fort Smith sustained 

 considerable damage to greenhouses 

 from a severe hail storm March 31. 



