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The Florists^ Review 



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31 



The late beginning of the shipping 

 season, particularly in the east, will make 

 it an exceptionally short one this year. 



This week T. E. Norman & Sons, 

 Painesville, O., shipped four carloads of 

 nursery stock to the Shenandoah Nurseries 

 and the Mount Arbor Nurseries, at Shen- 

 andoah, la.; the Farmers' Nursery Co., 

 at Troy, O., and Peter Bohlender & Sons, 

 Tippecanoe City, O. 



The Bulletin of Peony News, No. 10, 

 bearing date of January, 1920, has just 

 been sent out by the secretary of the 

 American Peony Society, A. P. Saunders, 

 Clinton, N. Y. It is called the Hollis 

 number and contains a biographical sketch 

 of George Hollis by Everett P. Wheeler, 

 a study of his catalogues and a list of his 

 seedlings by A. P. Saunders and a post- 

 humous paper on "Hybridizing the 

 Peony, ' ' by George Hollis. 



A. A. N. BEGINS ADVERTISING. 



Trade-Mark Adopted. 



The American Association of Nurs- 

 erymen, having determined on the 

 trade-mark for its members, has imme- 

 diately commenced its use in advertis- 

 ing in the leading farm papers of the 

 country. The trade-mark and the ad- 

 vertisement in use may be seen from the 

 reproduction on this page. The adver- 

 tisement is appearing in the following 

 list of publications: 



Name Issued from Circulation 



American Agriculturist. New York . .-. . 110,673 



American Torestry Washington, 



D. C 10,050 



American Fniit Grower. Chicago 18.'),000 



Country Gentleman Philadelphia... 426,287 



Farmer's Mail and 



Breeze Topeka, Kan. . . 102,430 



Farm Journal Philadelphia .. .1,01.'?, 791 



Farm and Fireside Springfield, O.. 045,078 



Garden Magazine Garden City, 



N. Y 25,000 



Hoard's Dairyman Fort Atkinson, 



Wis 77,210 



House and Garden New York 52,836 



Progressive Farmer Birmingham, 



Ala 187 731 



Rural New-Yorker New York 164i077 



Successful Farming Des Moines, la. 816,519 



The Farmer's Wife St. Paul, Minn. 707,307 



Wisconsin Farmer Mndlson, Wis.. 75,409 



Total circulation 4,607,998 



Explaining the Trade-M&rk. 



The announcement of the adoption of 

 the trade-mark has been sent out to 

 members of the A. A. N. by Secretary 

 John Watson in a circular which ex- 

 plains it as follows: 



THIS IS YOUR TRADE MARK. 

 The trade-mark of your association, duly filed 

 for registration against infringement. It can 



be used only by members; its use identifies mem- 

 bers with the association, with the association's 

 advertising and with the association's standard 

 of ethics as set forth In its advertisements to 

 the public. 



Trade-mark: It grew out of many hundreds of 

 ideas suggested. It might be better; it is the 

 best that could be evolved by those who made 

 it. It holds these fundamental ideas: Trees 



bTrustworthv 

 iTrees&Plaifts 



r vw^ MlHIlM - 



.American AssociAnoN^ 



or NVKSCKYMCN 



These Men 

 Protect Your Planting 



lOME four hundred of Amer- 

 ica's leading Nurserymen 

 have linked themselves to- 

 gether to protect you in your buy- 

 ing of trees and plants. 



Whenever you buy nursery stock, 

 look for the TRUSTWORTHY 

 trade mark, shown above. 



It is used by members of the 

 American Ass'n. of Nurserymen.^ 



Membership in the Association is 

 strictly restricted to firms whose 

 methods and standards come up to 

 the Association measure. 



Buying from any member of this 

 Associattoriy you have the Associa- 

 tion's assurance' of satisfaction back 

 of your purchase. 



How the Association Vigilance 

 G>mmittee means your protection, 

 what the Association is, and where 

 you can get trustworthy trees and 

 plants, is all told in our Booklet, 

 Looking Both Ways Before You 

 Buy Nursery Stock." 



We tpill gladly send a copy on request. 

 GMwal Ofikw PUNCETOII, N. J. 



A. A. N. Ad with Trade-Mark. 



and plants; grown and sold by members of the 

 American Association of Nurserymen; stock that 

 is "trustworthy"; buyers protected by the chain 

 of 400 members standing for the fair deal. 



The basic idea is in the association's amend- 

 ment to its constitution adopted in convention as 

 Article IX, providing for fair dealing as a con- 

 dition of membership and setting up a vigilance 

 committee to secura thst. 



That is the most outstanding fact In American 

 horticulture today. It means a new relation- 



ship between the nurseryman and the planter. 

 It places this association in line with progressive 

 business; it establishes new standards. 



They are serviceable only if made known; the 

 public is entitled to know wliat you stand for. 

 You are entitled to have it known. In response 

 to the action of your market development com- 

 mittee, taken after consulting you through the 

 questionnaire distributed, advertising has been 

 placed in the papers named. 



Advertisements: The copy was carefully pre- 

 pared and every statement thoughtfully weighed. 

 The idea advanced and the policy advertised are 

 found in Article IX above referred to. 



Publications: The list now used does not in- 

 clude all the good papers; there are many others; 

 when we have more money to spend, we can use 

 more papers; those selected were carefully cho- 

 sen because of their high standing, their large 

 circulation and their distribution over the terri- 

 tory where our members are located. They all 

 go to land-owners, home-owners, present or pos- 

 sible buyers of your goods — in short, to your 

 customers. Every issue means carrying your 

 message to over 4,600,000 people directly inter- 

 ested. 



No obligations have been assumed beyond the 

 money actually on hand and appropriated for this 

 purpose. 



Electros have been sent you in two sizes; one 

 for use on your letterheads, envelopes and cir- 

 culars; the small one for tags. Take all your 

 printed matter to your local printer and have 

 him run it through the press and imprint the 

 trade-mark. The presswork will be the only 

 expense and the use of the trade-mark is what 

 identifies you with the association, with its ad- 

 vertising and with its standards of fair dealing. 

 You all believe in fair play; say so, and say it 

 in .the only way that will effectively identify 

 you with this campaign and make it profitable 

 to you. Use the trade-mark; print it on every- 

 thing you send out. 



Booklet: To send in reply to planters is be- 

 ing printed with the name and address of every 

 member included; copies will be sent you. 



Articles: Have been distributed to 750 news- 

 papers and will be continued through' tlie season, 

 lectures are a part of the program. But it is 

 the advertising that identifies the association and 

 its members with that general publicity and 

 gives you opportunity to bring the results di- 

 rectly to yourself and those wlio use the trade- 

 mark. 



Additional businet^s will hardly come of this 

 now, but you have as much as you can easily 

 handle without more. Selling for next fall and 

 spring ^ill soon be under way and this advertis- 

 ing will tell people what to figure on when plac- 

 ing their orders. And they will do that. 



Buttons: Can be made of the trade-mark. 

 Estimates will be asked for as to cost. 



The association and all its members may well 

 congratulate themselves on the action they took 

 In convention whereby they declared for fair 

 dealing; not that it has been absent, but that it 

 was made the association's standard. That pol- 

 icy now being advertised to planters, that they 

 may know you and your methods and standards 

 better. The response from press and public will 

 be more tlian you may have expected. But the 

 extent to which it can be made to benefit you 

 and your business depends entirely on the extent 

 to which you use the trade-mark. Use it! 



AMERICAN DAHLIA SOCIETY. 



Exhibition Arrangements. 



The American Dahlia Society has en- 

 gaged the entire conservatory and roof 

 garden of the Hotel Pennsylvania, op- 

 posite the Pennsylvania station, Thirty- 

 second to Thirty-third street and Eighth 

 avenue, New York, for September 27, 

 28 and 29, for the annual exhibition of 



NURSERY STOCK for Florists' Trade 



fruit Trees, Ornamental Trees, Shrubs, Smal Fruits, Roses, Oematis, Plilox, Peonies, Heitaceous Perenniab 



Write for our wholooalo trado Hot. 



T4Y»«. W. & T. SMITH COMPANY icack. 



GENEVA, N. Y. 



