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The Florists^ Review 



April 8, 1920 



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Pacific Coast Department . 



TO WHOM IT MAY CONCERN. 



In the last six months the circulation 

 of The Review on the Pacific coast has 

 more than doubled. As no effort has 

 been made to secure subscriptions there, 

 the increase is wholly due to readers 

 who recommend the paper to others in 

 the trade. But it points also to the 

 rapid increase in the trade interests on 

 the coast. 



PORTLAND ROSE SHOW. 



To Be Held Outdoors in June. 



Portland, Ore., will attempt to win 

 new laurels with roses when the Port- 

 land Rose Society holds its annual show 

 June 21 to 23. Since all suitable build- 

 ings have been engaged for the Shrin- 

 ers' convention at that time, the com- 

 mittee of arrangements for the show, 

 consisting of H. J. Blaesing, president of 

 the Portland Rose Society; Jesse A. 

 Curry, Pacific coast representative of 

 the American Rose Society, and C. P. 

 Keyser, park superintendent, decided 

 to hold it outdoors. Madison street, 

 between West Park and Tenth streets, is 

 the site selected. 



Booths will be erected to provide ade- 

 quate shelter from rain and sun and will 

 he arranged in the form of a IT, with a 

 band stand and flagpole in the center 

 of the closed end. The general scheme 

 of lighting and of other decoration will 

 be in harmony with the rose festival 

 plans. At the West street end will bb 

 a fountain with waterfalls, and a low, 

 rustic bridge will form the main en- 

 trance to the rose show from the festival 

 center. 



Only Rose Society Members to Exhibit. 



This year only members of the Port- 

 land Rose Society will be permitted to 

 exhibit and compete for prizes, but, 

 since a campaign for more members is 

 now being actively waged, no decrease 

 in the number of exhibitors is expected. 

 The total value of the prizes offered 

 will be in excess of .$3,000. 



After 10 a. m., June 21, when the 

 roses have been placed, the judges will 

 spend two hours in making the awards; 

 thereafter, until 1:30, the imperial offi- 

 cers of the Shriners and their ladies 

 will have a private view, with the mem- 

 bers of the Portland Rose Society as 

 escort. For the remainder of the three 

 days, the show will be open to the pub- 

 lic. The exhibits will be replenished 

 each day. 



LOS ANGELES, CAL. 



The Market. 



Easter found a better prepared mar- 

 ket than usual, but still there was con- 

 siderable shortage in some lines. At 

 the middle of last week there was every 

 prospect of pot Easter lilies being equal 

 to the demand, but the high prices asked 

 reduced that considerably. Cut lilies 

 were short, the majority of them being 

 taken from pots which would easily 

 have been sold. Callas in some cases 

 took the place of Eastor lilies; they have 

 held up well in ])rico tliis se.nson. Roses 



were not equal to the demand, nor was 

 the quality all that could be desired. 

 Some of the stock in roses came from 

 the north. Valley was up to the de- 

 mand at the i)rice asked; this checked 

 business, as well as the fact that cus- 

 tomers have got out of the habit of 

 asking for it. It costs money to make 

 enough of a show of valley to draw at- 

 tention to the fact that it is again on 

 the market. 



Easter plants, except lilies, were not 

 l)articularly good, the majority of the 

 best stock being shipped in. The spec- 

 tacle of hydrangeas in small pots being 

 offered at wholesale for prices which 

 formerly would have bought a fine 

 azalea or rhododendron checks the ardor 

 of the would-be purchaser. 



The retailers last week made strong 

 bids for business with attractive dis- 

 plays and had a good amount of ad- 

 \ ance orders. Wholesalers had all that 

 they could handle, especially with last- 

 minute orders. 



Various Notes. 



W. Armacost & Co. have purchased 

 an additional nine acres of land adjoin- 

 ing their large range at Sawtelle. Some, 

 at least, of this land will be used to 

 grow sod for compost for the rose 

 l)enches before being built on, though 

 further extension of the lath houses 

 for plumosus is under consideration. 



David Griffiths, of the Department of 

 Agriculture, Washington, D. C, has 

 been visiting the nurseries and bulb- 

 growing establishments in the vicinity. 

 Mr. Griffiths is especially interested in 

 the government's experiments in grow- 

 ing Easter lilies from seed. The work 

 which the department is doing is not 

 only interesting to the cultivator but 

 suggestive to the trade. 



A. 0. Stayskal, of Fort Bayard, N. M., 

 was visiting this city last week. 



George Stewart has made and is 

 making several improvements in his 

 store at Second and Western avenues, 

 where he has a fine location. A new 

 icebox is in course of construction. 



G. Gorini has purchased another five 



acres at Huntington Park, making n 

 acres in all. He is sending to the n c. 

 ket some of the finest Shasta dai^ 33 

 which are grown in this section, .'is. 

 strain being particularly strong in ine 

 stem, with fine, well formed flow.: is. 

 Large plantings of dahlias, gladioli nni 

 other popular flowers are going in and 

 will easily find a market. 



Paul Ecke has sold many thousands 

 of stock plants of poinsettias already 

 this season; his shipments reach prac- 

 tically all over the United States and 

 Canada. A large percentage of tiie 

 orders are from satisfied customers of 

 last season and previous years. 



H. R. Richards. 



SAN FRANCISCO, CAL. 



The Market. 



Last week found the florists all busy 

 with their Easter orders, with a general 

 rise in prices over the previous week. 

 Good roses had a fifty per cent rise and 

 carnations were somewhat higher in 

 price. Lilies of the valley were scarce 

 and high in price. The supply of or- 

 chids was diminished and the blooms 

 were extremely high-priced. The supply 

 of Easter lilies was good this year, but 

 the cut blooms and potted plants both 

 sold out at a high price. Violets were 

 still plentiful and all outside flowers 

 arrived in good shape and large quan- 

 tity. Gardenias were scarce and free- 

 sias all gone. 



A good suj>ply of roses was in the 

 market for tlie Easter trade, including 

 Russells, Columbias, Wards, Ophelias 

 and September Morns. Kaiserins, Had- 

 leys and American Beauties had com- 

 menced to come in and Cecile Brunners 

 also put in an appearance for the Easter 

 trade, 



A large supply of tulips was avail- 

 able, while anemones and ranunculuses 

 were more plentiful. The outdoor sweet 

 j.eas from the southern valleys wire 

 seen in San Francisco stores. 



The wholesale dealers stated that 

 they had been cutting and shipping 



We wiU give you SATISFACTION 



Not only in PRICE BUT EVERY OTHER WAY. 



Keep in touch with us for everything in the trade. 



IT WILL PAY YOU ALL THE TIME. 



YELLOW DAISIES— Extra strong rooted cut- 

 tings, from soil, $2.50 per 100; $20.00 per 1000 



L. A. FLORAL CO. 



236 EAST FOURTH ST., LOS ANGELES, CAUF. 



THE HOUSE OF QUALITY AND SERVICE 



