﻿32 



The Florists' Review 



APBIL IS, 1920 



ROSES 



HEAVY 

 SUPPLY 



CARNATIONS 



Fine quality in all leading varieties. Russell, Columbia^ Premier, Milady, 



Hearst, Ophelia, Sunburst, Weiland, Killamey, Richmond, Double White Killamey, 



besides Nesbit and Brunner, the Miniature Roses. 



CARNATIONS: Red, White, Deep Pink and Light Pink 



Easter Lilies, Rubrum Lilies, Callas, Tulips, Hyacinths, Purity Freesia, 



Snapdrafifons, Sweet Peas, Daisies, Calendula, Pansies, Lupines, Mignonette 



and all other seasonable Cut Flowers, including Greens of all kinds. 



Tulips, Jonquils, ( In Good Supply 

 Darwin Tulips i 



Ten Weeks' Stocks( 



You will find these ready 

 sellers at this season. 



I! yoii]want good stock and good treatment, buy o! Ciiicago's most up-to-date and best-located Wholesale Cut flower House 



J.H.BDOLONG CO. 



QUALITY 



SPEAKS 



LOUDER 



THAN 



PRICES 



Weareki 



WHOLESALE CUT FLOWERS AND GREENS 



Roses, Valley and Carnations our Specialties 



184-186 North Wabash Ave. 

 CHICAGO 



WE ARE CLOSED ALL DAY SUNDAY 



SHIPPING ORDERS GIVEN CAREFUL ATTENTION -^dH 



iMch with Miict aNNliti«ss twi wIms i dediie taka place yo* cm rdy spoa ordcnscst m rccdviif sach bcscfits. 



PRICES 



AS 



LOW 



AS 



OTHERS 



75 cents per dozen. The retailers were 

 by no means unanimous in backing 

 up the idea, but enough of them took 

 hold to have an appreciable effect on 

 the market. 



Some growers are in heavy crop with 

 roses, while others are cutting compara- 

 tively little. Consequently, some houses 

 have rather more roses than they need, 

 while others are short. There are 

 scarcely any Beauties. 



The leftover stock of Easter lilies has 

 been pretty well worked off in funeral 

 designs; there still are plenty of lilies, 

 but the iceboxes no longer are crowded 

 with them. Callas also are down to 

 normal supply. Freesias are nearly gone, 

 but there are poet's narcissi and other 

 southern flowers in considerable quan- 

 tity. The green goods situation is eas- 

 ing up. 



The Easter Aftcnnath. 



The aftermath of Easter has been an 

 unusual number of complaints from 

 buyers. Beyond any question there waa 

 a good deal of poor stock in the market. 

 It was inevitable with weather condi- 

 tions as they were. Following a long 

 spell of cool weather there were several 

 hot days just at the time the shipments 



lann. 



WHOLESALE 

 CUT FLOWERS 



and 



SUPPUES 



30 East Rudolph SL 



CHICAGO 



Telephone Central 6284 





There are plenty of Cut Flowers and 

 there will be for some time to come. 

 Push your sales. Every effort with. , 

 Tonner's flowers means money in^ 

 your pocket. 



had to go out. Most buyers ordered 

 their stock sent a day earlier than usual. 

 If no attempt were made at accumula- 

 tion it would be impossible to fill half 

 the orders of any holiday. But the hot 

 weather hit the accumulated stock one 

 blow and much of it died. It also is a 

 fact often observed that when the re- 

 tailers sell out there are few complaints, 

 regardless of what kind of stock was 

 available, while there invariably are 



complaints when the retailers get stuf ^'■ 

 The stormy Easter resulted in an u i- 

 usual number getting stuck this spri: I- 

 A good many of them wrote a letter o 

 their wholesaler about it and some up 1 

 rather strong language. The complain'^s 

 arc particularly numerous as to roses. 



Express Service Improves. 



The express service changes from d; y 

 to day, depending on the ebb and flow "t 



