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82 



The Florists^ Review 



Apbil 2«, 1920 



Th» fl orteto whose card* appMtf en the p*«e« eenryinc «hte hMtf* are 

 ■>**«^ from etherllertoto for loeai deliTeiT on the nsiwl 



Boston -O'BRIEN 



QUALITY AND SERVICE 



Member Florists' Telegraph Delivery Association 



67 Beacon Street 



Deliveries 



To All Suburbs 



CARBONE, Boylstoa Street, 



BOSTON 



Member Florists' Telegraph Delivery Ass'n. 



Capl 



^^^ 144 Massachusetts Ave. 

 Member F. T. D. 



Sp«<sb1 attention griven Telegraph Orders for New 

 England Conservatory of Music; Badcliffe and Wel- 

 lesley CMIeges. 



We deliver to all parts of Massachusetts. 



The Beacon Florift 



7 Beacon Street, BOSTON 



J. EISEMANN. Manager. 14 years head dec- 

 orator and designer for Penn's. 

 FBOMPT, EFFICIENT SERVICB GUARANTEED. 



H. F. A. LANGE 



Worcester, Mass. 



Delivers to All Points in New England 



125.000 Square Feet of Glass 

 Member Florists' Telegraph Delivery Ass'n. 



New Bedford, Mass. 



and all parts of CAPE COD. MASS. 



MURRAY, Florist 



232 Union Street 



OREEiraOUSES: FAIRHAVEN'. MASS. 



NaUonal Florlat. Member F. T. D. 



CAMBRIDGE, MASS. 



BOBBINS BROS. 

 Near AD ColiecM 



636 Massachusetts Avenue 

 Hemben F. T. D. 



WELLESLEY COLLEGE 



Dana Hall, Walnut Hill. Rockbridge Hall School* 

 TAILBY, Welleal«y, Slasa. 



T^n<r T><at*in<v> Tol Wnlln«l«T 44-1 44-1 44^ 



MALDEN, MASS. 



J. WALSH A SON . . 



Memben Floriata' Telegraph Delivery Aas'ii. 



Lynn, Mass. TT^. 



GIBBS BROS.. 231-233 Union St. 



BROCKTON, MASS. 



Belmont Flower Shop, ^f^l^ 



1 Newton, Mass. 



AlM BOSTON. BROOKLINB 

 CAMBEIDOS. WELLBSLET 



COTTON 



The Florist 



I should like to write a 

 little essay on 



' 'The Sweet Perfume 

 of Courteous Service" 



but actions speak louder 

 than words. Flowers are 

 my hobby and my business. 

 If you have orders for de- 

 livery in N. E., wire us. 



BOSTON, MASS. 



"Peno, the Telegraph Flori«t" 



Member of Florists' Telegraph Delivery Association. 



124 TREMONT STREET 



Boston, Massachusetts 



44 TEMPLE PLACE 

 The Centrally Located Florist Shop 

 Tours for Reciprocity. We cover all points in New England. 



Members Florists' Telegraph Delivery. 



BOSTON-BECKER'S 



Send us year telegrams Prompt service IN' 

 and ROUNDABOUT BOSTON. Our cod- 

 servatorles are In ' Cambridge, only 8 minutes 

 from the heart of Boston ' 



BECKER S CONSERVATORIES i 



CAMBRIDGE - - MASS. 

 Members Florists' Telegraph DeliveiT 



Brookline, Mass. 



^^•li^^Tx" &*• Alice B. Merrill 

 BOSTON 9, MASS. 



HENRY R. COMLEY. Florist, 6 Park Street 



60 years' experience In the florist bnsiness guarantees 



efBeieocy to take care of all orders. 20 per cent allowed. 



Money was made in the business because 

 labor, growing and selling costs were 

 low. But now a different situation has 

 arisen. Now cooperation is necessary 

 to sell more flowers and increase the 

 profits to meet the growing costs and 

 have a little left over. Speaking of 

 natioual publicity, he said that in a 

 great many lines national campaigns 

 are being carried on and, with the ex- 

 ception of a little voluntary effort by 

 members of the S A. F. last year, the 

 florists have done nothing. "Say It 

 with Flowers" has been a wonderful 

 slogan and worth a great deal of 

 money. People have made inquiries re- 

 garding the small campaign of last 

 year, the slogan and the cost, showing 

 that if a little advertising brought a 

 little attention, a bigger campaign 

 would get a great deal more. To create 

 a demand, florists must advertise scien- 

 tifically. The grower has a greenhouse 

 today because the people love flowers 

 and with the opportunities at hand he 

 ought to do a bigger business by adver- 

 tising. The growers have ninety per 

 cent of the investment in the florists' 

 trade, yet they are dependent on the 

 efforts of the owners of the other ten 

 per cent to dispose of the stock. In 

 Chicago growers and retailers have 

 united to spend $60,f00, which they have 



Waltham, Mass. 



1st CLASS m^ 



M. F. RUANE 



Member F. T. D. 



121 Moody St 



Brookline, Mass. 



220 Washington Street 



F. E. PALMER, Inc. 



EsUbUahed 1886 

 Members Florists' Telegraph Dellrery Ass'n. 



Cambridge, Mass. 



Largest Retail Conservatories near the heart 

 of Boston. Deliveries in aU suburbs. 



HAROLD A. RYAlf, Inc. 



Opposite Monnt Aubam Cemetery. 



Membef 

 7. T. D. 



FALLRIVEB, 

 MASS. 



S3 N. Main Street 

 ^^Ordan BneoUd for 

 BontfaaMtem Haas.. Newpsrt 



Worcester, Mass. 



Randall's Flower Shop 



Member Florists' Telegraph Delivery 



FITCHBURG, MASS. 



LESURE The Florist 



BVWRYTHINO IN FLOWERS 



