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Apbil 29, 1020 



The Florists^ Review 



19 



has gone into the campaign with heart 

 and soul. In line with the advertising 

 effort, arrangements have been made 

 with the largest banks, trust companies 

 and theaters to have floral displays in 

 their reception rooms and lobbies. These 

 displays will bear the sign, "Say It 

 with Flowers." 



rirst Lesson. 



The public 's first lesson, in the form 

 of an advertisement, eleven and a half 

 inches deep and three columns wide, 

 appeared Tuesday, April 20, in the 

 Baltimore Sun. This advertisement, re- 

 produced on this pagCj made its appeal 

 for the desire of flowers with the coming 

 of spring. 



Another product of the cooperative 

 campaign is a weekly offering, at the 

 stores of all members of the Associated 

 Florists of Baltimore, of a box of 

 flowers for $2. Saturday morning, 

 April 17, an advertisement, reproduced 

 ■on page 18, was inserted in the Balti- 

 more Sun announcing the special Satur- 

 day box of flowers. It is said that this 

 advertisement is to appear each Satur- 

 day morning and in a short time will, 

 no doubt, be the means of bringing back 

 many Baltimore people to the habit that 

 was lost when the dollar box went out. 

 To move as much stock as possible 

 through the regular channels and keep 

 the surpluses from the street men at 

 the week-end and in time of glut is 

 the motive of these sales. 



ATTENTION, GROWERS! 



"We Are Now Ready for Action. 



There are, in every community, some 

 men with a vision for the future of 

 their business, who c^ look and work 

 toward perfecting it with not altogether 

 a selfish purpose, who are willing to 

 •contribute some time for the good of 

 the trade at large. 



I am writing this with a view to get- 

 ting such men in each community in- 

 terested in the forming of a local grow- 

 «rs' organization to work with the 

 National Flower Growers' Association. 



If you already have a growers' organ- 

 ization in your vicinity, of either plant 

 or cut flower growers, the writer would 

 like to get in touch with its officers 

 with reference to having a committee 

 appointed whose duty it would be to 

 come to Cleveland, O., next August to 

 assist in the adoption of a constitution 

 and in perfecting a permanent organiza- 

 tion of the National Flower Growers' 

 Association. 



We are exceedingly desirous of having 

 & number of locals organized, at least 

 temporarily, before the national con- 

 vention in August, so that a committee 

 can be named from among the growers 

 of each locality, which will have a part 

 in this work at Cleveland. 



The writer will be glad to assist 

 growers in this work if you will kindly 

 address him at 501 Bank of Edwards- 

 ville building, Edwardsville, 111. 



May we not depend upon you live 

 wires in the progress of trade matters 

 to comply with this request promptly? 

 J. F. Ammann, Sec'y. 



ILLINOIS GROWERS MEET. 



The growers of the central and south- 

 ern part of Illinois met at the St. 

 Nicholas hotel, Springfield, 111., Tues- 

 day, April 20, for the purpose of form- 

 ing a local of the National Flower 



In the Spring- 



Everyone longs 

 for Flowers* 



WHEN in tk« -fxelda and meadow- 

 landa tiny bulba' begin to poke their 

 way through tKe drab soil that Kas 

 aheltored tbcm through tltc {rigid days 

 of winter — when ,the flcwjring shrubs 

 are budding — wh«n tho big trees and the 

 little trees are putting out their first green 

 leaves — in the Spring, everyone longs for 

 Flowers and the Country. 



"To bring these beauties of the Great Out- 

 doors to one's O'wn home is a delight, that 

 may be enjoyed by every city dweller. 



For at any florist's in Baltimore you will 

 find countless varieties of blossormng plant 

 and vine in alltheir new Spring biauty. ready 

 to revive the heart and strengthen the faith 

 of those who will find time to let the loveli- 

 ness of Flowers sink deep into their souls. 



Bright little orange Calendulas may be 

 seen in profusion — then, too, there are col- 

 orful Snapdragons, pink, yellow and ver- 

 milion ; and blooming Roses, Swe=t Peas 

 and snowy white Gardenias. 



^ 



Flowers and Plants are surprisingly inex^ 

 pensive at the present time, and any Florist 

 will embrace an opportunity to assist you in 

 making the proper selections. 



Far informsllon rnnr«rnlnc riuwer^ or runt^ rail 

 tbr Flurl>tN' Inforniatlun Burrmu, Ml. V<rnoa tmi 



ASSOCIATED FLORISTS 

 of BALTIMORE 



.•^-^•\(5i 



» 



Quarter-Page Ad Beginning Baltimore Florists' Co-operative Publicity. 



Growers' Association. After a bounti- 

 ful luncheon was served, J. F. Ammann, 

 of Edwardsville, was introduced by Wil- 

 liam J. Hembreiker, of Springfield. 

 Mr. Ammann explained the importance 

 of the work in his usual way, and when 

 he vv'as through and those present had ex- 

 pressed their opinions of the importance 

 of organization, the local association 

 was formed. 



Frank Washburn, of Bloomington, 

 nominated Edward Gullett, of Lincoln, 

 for temporary chairman, and he was 

 unanimously elected. J. W. Ross, of Cen 



tralia, nominated William Hembreiker 

 for socrotary, who was elected. Frank 

 Waslihurii, Philip Daut, of Decatur, 

 and James Cole, of Peoria, were elected 

 a committee, who, with the chairman 

 and secretary, are to attend the Cleve- 

 land convention in August as delegates. 

 There were thirty-five growers present. 



Quincy, lU.— .John Tiplady, who is 

 now Illinois state landscape designer, 

 spoke of the correct methods of combat- 

 ing tree diseases before the Quincy Ro- 

 tarians April 20. 



