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pI^LORISTS' 



.vREVIEWJlH 





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WINDOW BOXES 



i^ WIN BUSINESS 



\\ ith till iirrii'11,1 1)1 irann inntlnr coihi s miollnr np/xol iniil if for (he 

 llorisi, thai of filliiif/ irindmr a iid jxfnh hn.ns. In this liis lln mi mis of 

 iiddiiKj to pnsoit profits oml ntso of <l< r« tupimi <i <li prmh n, t ii poii jloin rs 

 that vill rrdoinid to florists' ml nnituiji in nihi r satis irhi n iri>ilrr ritifrns. 



JNOOW l)oX(>s coiiffi- tlicir 



7T^ FT favors aliko on the oiit- 

 \^// looker and tlic onlooker. 

 ^^/W- Window sills arc the tliri'-^j] 

 ' * olds of the doorways 



tlironjjjh wliicli those who 

 \^^ li^<' •"■ work within look 

 y^^it^ at, the ontside woild: Im 

 ••anso of the ajijiroxiniate 

 heif^ht of windoTv' lioxes, 

 ;i.. eye easily rests on them liefdre jfo- 

 M'LT farther. In a d\vellin<;, liie f:unily 

 ^'.liiis cojistant i)leasnre from watching 

 'lie t^rowth of the plants and e.-iriri^ for 

 Miitii. In an oflice hnildinif, tln' wheels 

 "t tnisiness turn more smoothly wlien 

 tier! are tlowers hloominjf jnst a few 

 ii't away. In a factory, the strain id' 

 -|" eded lip work is liyiileiied ,ind tlie 

 >\' arisunie monotony is Itrij^litened li\- 

 I'liwers in hoxes where thr wurker^ e;iii 

 r.iidily enjoy them, 

 •^'ri the other hand. 

 tin passer-by outside 

 1^ attracted l)y any 

 hiiildinjr whieh has the 

 I'lUih of life and hean- 

 '.\ Lri\en to it by win- 

 dow hoxes. They jiro- 

 an clement of 

 1. of distinction, 

 '" tionH\ store, factorv 

 'iiid ollice b n i 1 (1 i n }r 

 •■'like. If used to adorn 

 •I home set in carefully 

 '.«i,ds,.;,pod surround- 

 '1'^-. tli(>y serve to con- 

 ""••' 'Ih' house with its 

 ' "\ ir..nrn(>nt and so en- 

 ''""•'■ the total d 



'!•>,. ..ffect. 



('learly there is a lar^c possible de 

 niand. \vlii(di llorists may [irofitably cul 

 tivate. Wlu-ther they simply sell tiic 

 pl.'ints or seeds and 1h(> soil and fertil- 

 izers, or make up the box aiifl didiver 

 it complete, it will not only be worth 

 while doin^ in it,self, but will stimulate 

 a love for flowors and a dependem-e 

 upon them whicdi will le;iil to an iTiereasr 

 in the cut flower traile. The retailer may 

 assume a continual cliar<(e over the 

 boxes of a customer, ihanf;in<^ the 

 jdanls with the season and ni;ikin<^ any 

 recoinmeiKJ.at ions for their care wliich 

 pi'rioilie inspections may sut^j^cjt. 



Developing the Demand. 



ruidic interest in tlic incre;ise(l u^c 

 itf wimjow boxes may be aroused in nl 

 least three way--. .New sp;i|iers ha\f --iic 

 cesst'nllx carrii'd nut winduw i^;i rclni inc 



\i.le 

 liiiiv 



lecora- 



J^psenting Plants. 



'•' ■'"' Ci,se of dwell 



-~ particularly, the 



'" principles would 



"'."■ to porch boxes. 



• •' fidd both to the 



''f''iiess of the house 



'I'ose who inhabit 



'I'l to its pleasing 



•■'■^^ a part of other 



'[ l''e"s scenerv. Car 



.■'"-' the idea still fur- 



; ■• plant boxes for 



"^^ '■aiiinjTs or side 



'■^ "1 bridjTos, espe- 



'■'.''>' of concrete 



"''k'<'>^, and concnete 



■ •' -^ for the safetv 



- Ji.Is between the 



'•'"n?^ of street traffic 



'•. ''Iditional wavs in 



'Z'" '^ plants, whether 



'"'■'"""« or folia-e 



••'"/"; nttrac.tivelvpn.' 



-■ "'"'1 to the public. 



Boxes Such as These Represent Good Business for the Florist. 



cciiite^t>, pro\itlinjj additional publicity 

 t'or both themselves and the boxes. In 

 most eiti<>s there are improvement so- 

 cieties, whi(di may orjxani/.e a honn- fjar- 

 denin<^ camiiaif^n. I'lorisfs' (dubs them- 

 sehcs can either include the idea of 

 wiriduw decoration in their flower weeks 

 <ii undertake separate cam[pai<ijn« to 

 stimulate that particular demand. And, 

 lit' conise, the iiulividnal retailer may 

 h.i\c. in .addition, his own line of at- 

 t.-ick on till' empty window sills of his 

 customers. 



A letter from Ohio, called forth by a 

 para^rajdi on the editorial pa^^e of The 

 b'eview tor Mandi L'.">, says: ''In this 

 town of ('.,0(iO I don't think there are 

 a halt"do/en window boxes. In another 

 town in whi(di I lived, almost every 

 cither house hail a jiondi box and many 

 I'.id \ase> on the lawns. How can 1 

 j^et them started here 

 and how can I learn to 

 till the boxes proper 

 ly .' ' ' The preceding 

 paiagraph offt^reil a 

 lew suggestions in an 

 v\\cr to the first |)art of 

 t hat (piest ion. Whether 

 the llorist fdls the box 

 liims(df or simply sup- 

 plies the j)rospective 

 g.-irdener with plants, 

 soil, fertilizer and ad- 

 \ ice, he will wish to 

 Know what thi> pro- 

 posed hication of the 

 lioxes is to be, in orcler 

 t li;it I he plants may Ic 

 jiidperlv chosen and the 

 li o X '• >■ .appropriately 

 made. 



The Box Itaell. 



Window boxes may 

 lie bought rea<ly-made, 

 \\ it li pattern tiling or 

 inadi' of highly finished 

 wood and sujiported by 

 fancy brackets, but a 

 strong pine box of the 

 necessary length, from 

 ten to twelve i-nches 

 wide and at least six 

 inches deep, will serve 

 'iuit(^ satisfactorily, if 

 [p a i n f e d a suitable 

 color. After the plants 

 are growing well, es- 

 jiecially if vines or 

 drooping plants are in- 

 cluded, the appearance 

 of the box itself will 

 make little difference. 

 IJood drainage is par- 

 ticularly desirable and 

 rnav be rirovided bv 



