﻿56 



The Florists^ Review 



Apbil 8, 1920 



ZJ 



J. A. AXELL 



Wholesale Commission Florist 



463 BUSH STREET 



SAN FRANCISCO, CALIFORNIA 



large quantities of flowers for the north- 

 ern and eastern trade last week. All 

 varieties of roses have been much in 

 demand. Both cut and potted Easter 

 lilies have been shipped in large num- 

 bers. White and lavender lilac blooms 

 are becoming more plentiful in the 

 shops. 



Dahlia roots are being shipped out in 

 large quantities for the eastern and 

 northern trade. Several shipments have 

 been made by a San Francisco dealer 

 to South America and China. 



Various Notes. 



Mrs. Copeland, who purchased the 

 business and store of the Misses Han- 

 non, on Sutter street, was kept busy in 

 the latter part of Lent with decorating 

 work. Last week most of the decora- 

 tions were in connection with Easter 

 services, but she states that general 

 business has kept up right along. One 

 of her largest orders last week was the 

 decoration of the Sorosis Club; for this 

 she used quantities of Easter lilies and 

 spring flowers. Mrs. Copeland has been 

 featuring a fine showing of lavender 

 ranunculuses and an excellent collection 

 of Easter baskets. 



The MacRorie-McLaren Co. had its 

 store on Powell street beautifully dec- 

 orated for Easter. Trestlework of 

 white wood was used effectively in the 

 setting for the large showing of potted 

 rambler roses, Easter lilies and other 

 plants. Manager Fred Bertrand reports 

 exceptional Easter sales. The supply 

 of flowers and plants from the nursery 

 was practically cleaned out. The land- 

 scape department reports busy days 

 and the stand in the Palace hotel is 

 rushed. Several large decorations, 

 ordered some time in advance, are being 

 taken care of now that the Easter dec- 

 orations are out of the way. The latter 

 included an elaborate decoration of the 

 banquet hall and lodge room for the 

 Scottish Rite's Easter ceremony, which 

 required a great many Easter lilies and 

 rambler roses. 



B. M. Joseph's store attracted much 

 favorable attention in conjunction with 

 its Easter decorations. The compre- 

 hensive showing of plants and cut flow- 

 ers was supplemented by a grand array 

 of canaries and other song birds. A 

 handsome Japanese cage, housing a par- 

 ticularly beautiful singer, was the cen- 

 tral feature of the window display. 

 Robert Lang, who is a student of Stan- 

 ford University and whose father is in 

 the trade in Texas, spent his Easter va- 

 cation assisting with the rush at this 

 store and, incidentally, familiarizing 



Callas 



and Everything in 



Season 



S. MURATA & CO. 



Oldest and Most Experienced Shippers in Southern California 



380-386 S. Los Angeles St., LOS ANGELES, CAL. 



WE NEVER MISS 



Mention The Reylew when you write. 



Statice and Strawflowers 



Everlasting Stock 



WE HAVE IT— in assorted colors 

 Write for sample shipment 



also 



Everything in seasonable spring Cut Flowers and Greens 



P. C. MILLER CO. 



Wholesale Dealers in CUT FLOWERS 

 217 Winston Street LoS AngfeleS, Cal. 



FREESIA PURITY 



Get our prices for 1 920 crop 

 HARRY BAILEY 



Los Angeles, Cal. 



B. F. D. Mo. 6, 

 Box 364 



himself with the methods employed in 

 a typical up-to-date store. 



My Winter Orchid -flowering 

 Sweet Peas 



kre now crown by over 8000 commercial floriati 

 Tkey hftve no eaual. Send for lilt. 



Ant. C. Zveliiiel[, Leipec, Cal> 



Podesta & Baldoechi last week sup- 

 plied the San Francisco Mutual Club 



