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The Florists^ Review 



Apbil 22, 192( 



weddings have taken place during the 

 week and for the decorations a great 

 many lilies have been used. This, for- 

 tunately, has reduced the stock of sev- 

 eral florists. Valley is fast coming back 

 into prominence and much of it is being 

 used. 



Now that Easter is over, Mothers' day 

 is being planned. According to local 

 reports, there will be plenty of good 

 stock on hand from which to draw and 

 it will include a good supply of carna- 

 tions. H. J. H. 



PHILADEIiPHIA. 



The Market. 



The "outlaw" strike on the railroads 

 paralyzed business during the entire 

 week, April 12 to April 17. Flowers 

 reached the city regularly. Getting 

 them out of the city to their various 

 destinations was extremely difficult. 

 The transportation companies accepted 

 perishable stock only at shipper's risk, 

 without receipting for them. Often 

 they would not accept them at all. The 

 parcel post furnished some relief, but 

 there were at times delays that were 

 always exasperating and sometimes 

 ruinous. The wholesalers met the try- 

 ing conditions manfully, exerting every 

 endeavor to market the stock entrusted 

 to their care. The fact that the florists' 

 supply houses were unable to move their 

 orders was no consolation. They 

 greased the express machinery diligent- 

 ly with moderate success. The greatest 

 difficulty, the difficulty that was hardest 

 to overcome, was that the out-of-town 

 trade knew that there was a big rail- 

 road strike going on and would not take 

 a chance by ordering flowers that might 

 not come in time. It was better, the 

 buyers thought, to refuse orders alto- 

 gether than to risk injury to reputation 

 through failure to fill orders on time. 



Under existing conditions the whole- 

 salers may well be proud that the mar- 

 ket was not even worse. Each met the 

 matter in his own way. Their combined 

 efforts kept the market from going all 

 to pieces, although a rainy Saturday 

 was a discouraging close to a disastrous 

 week. Sweet peas and snapdragons 

 suffered most of all, because they were 

 in heavy supply. Prices tumbled down, 

 down, with recovery only on choice 

 stock in moderate quantities. There 

 were annoying losses in transit due to 

 delays and there was waste of unsold 

 stock. Greens were in demand. 



The outlook for this week is more 

 promising. There is some business in 

 eight. There is also strong probability 

 that the strike will end this week. Then 

 the express service will gradually be 

 resumed on perishable and on non- 

 perishable stock. 



A Bemoval. 



This week Berger Bros, have re- 

 moved their wholesale cut flower busi- 

 ness from 1225 Race street to 1609 San- 

 som street, where they opened for busi- 

 ness bright and early Monday morning, 

 April 19. The firm of Berger Bros, was 

 originally formed by Harry Berger and 

 John Berger two years ago. Harry 

 Berger withdrew to carry on the retail 

 florists' business of William Berger 's 

 Sons. Since that time the business of 

 Berger Bros, has been conducted by 

 John Berger with marked success. John 

 Berger is also managing partner of the 

 Berger Fertilizer & Chemical Co., whose 

 headquarters are also at 1609 Sanaom 



There Are Very Good Reasons 



Why Yoa Should Place Your Orders 

 For Roses With Us 



• 



WE offer you every worth-while 

 variety, and our supply is so large 

 that we can offer you every advantage 

 as far as quality and price are concerned. 



RUSSELL, without a doubt the most 

 satisfactory rose on the market. There 

 is no rose that will give you the same 

 amount of satisfaction. We receive 

 thousands of them every day. 



We never had a better supply of 



PREMIER, COLUMBIA, HADLEY, SHAWYER, 

 SUNBURST and DOUBLE WHITE KILLARNEY. 

 When you can buy all these good varieties at reason- 

 abl** prices you should have no trouble to build up 

 a big rose business. 



Let us fill your next order for ROSES. You will 

 be well pleased. 



Don't forget, we are headquarters for Burton's Beaaties. 



THE LEO NIESSEN CO. 



Wholesale Florists 



Branches: 



BALTIMORE 

 WASHINGTON 



1201.3-5 Race St. 



PHILADELPHIA 



Mention The B«Tlew when you write. 



BERGER BROTHERS 



Wholesale Florists 



Have REMOVED to fine new quarters at 



1609 Sansom Street 



CALL— You will be welcome PHILADELPHIA 



Reses 



Carnations 



Callas 

 Sweet Peas 



CHARLES E. MEEHAN 



5 South Mole Street. 

 PHILADELPHIA. PA. 



Mention The ReTJew when you write. 



PLUNOSUS 



Strtag* vti tmmthf 



ADIANTUn 



and Green 

 of all kind» 



street. The leading representatives of 

 Berger Bros, are Edmund Dornheim, 

 William G. Stephen, Miss Scott and an 

 attractive youth of sturdy build who, 

 from his supposed political affiliations. 



IS 



sometimes styled "Mr. Vare. 

 Charles Berger is field representative if 

 the Berger Fertilizer & Chemical Co. 

 The geographical significance of the 

 move lies in crossing Broad street from 



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