﻿152 



The Rorfsts' Revkw 



Apbil 8, 1920 



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The Center Distance Between Columns 

 In This 78-Foot House 

 Is Wider Than the Widest Houses Used To Be 



WELL do I remember going into one of our 

 first 40-foot houses on a winter's moon- 

 light night, and the owner calling atten- 

 tion to how wonderfully light it was. 



Early the next morning when we again visited 

 it, the air was so noticeably fresh in contrast to 

 his narrow 28-foot houses. Comparison of the 

 coal used, proved the 40-foot one took practi- 

 cally no more to heat it than the narrow one. 



That 40-foot house would just about fit in 

 nicely between the two columns of this 78-foot 

 house of Willig's, at Poughkeepsie. N. Y. 



If the 40-foot house was so much lighter and 

 heated so economically, it's plain to be seen that 

 this 78-foot one had proportionate advantages 

 over the 40. » 



Consider the reason for the increase in light- 

 ness. The roof framing members are so far 

 from the plants that any shade they do cast is so 

 thinned out, or diffused, that its effect on the 

 plants is next to nothing. 



When it comes to the heating, the big volume 

 of air, when once it's warmed up, holds the heat 

 and acts as an insulation against sudden changes 



of temperature. Willig says it will protect the 

 plants for over an hour against even a severe 

 drop in the mercury. 



When it comes to the ventilation, growers 

 long ago found they could open a ridge vent 

 practically any day without injury. The fresh- 

 ness and buoyancy of the air in such houses 

 is one of the vital reasons for the vigor of the 

 plants and quantity and quality of blooms. 



As for working these big houses, it's as 

 plain as the nose on your face that it costs 

 less than running in and out and up and down 

 several small ones. 



When it comes to proportionate cost of the 

 first building and the after cost of keeping it 

 up, the big house covering the same ground 

 space has the small houses backed off the boards. 

 There is simply no comparison. 



All of these facts and figures, of course, apply 

 to our iron frame construction. In the next two 

 ads we will tell you some direct construction 

 points about this 78-footer. 



Be on the lookout for them. And remember 

 that we go anywhere for business. 



HiicKiixgs ^ Contp any* 



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General Offices and Factory, ELIZABETH, N. J. 



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NEW YORK 



1 1 7 O Broad^v^ay 



BOSTON -9 



294 Washin^on St. 



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