﻿74 



The Florists' Review 



Apbil 8, 1920 



!_- T»>* florists whos* cards ■vpaai* on the yaces oarrylnc tbto hMid, ar* vraparad to fill ordors 

 *" — from otbor florist* (or local doiiTcrjr on tli* oraal baala. 



Boston-O'BRIEN 



QUALITY AND SERVICE 



Member Florists' Telegraph Delivery Association 



67 Beacon Street 



Deliveries 



To All Suburbs 



CARBONE, Boylstoa Street, 



BOSTON 



Member Florists' Telegraph Delivery Ass'n. 



no ril J4 n -.boston, mass. 



\y<*-l^^^'-'- 144 Masaachusetts Ave. 

 Member F. T. D. 



Special attention given Telegraph Orders for New 

 England Conservatory of Music; Radcliffe and Wel- 

 lesley Colleges. 



We ueiiver to all parts of Massachusetts. 



The Beacon Floria 



7 Beacon Street, BOSTON 



J. EISEMANN. Manager, 14 years head dec- 

 orator and designer for Penn's. 

 PROMPT. BPFICIBNT SERVICE GUARANTEED. 



H. F. A. LANGE 



Worcester, Mass. 



Delivers to All Points in New England 



125,000 Sauare Feet of Glass 

 Member Florists' Telegraph Delivery Ass'n. 



New Bedford, Mass. 



and all parts of CAPE COD. MASS. 



MURRAY, Florist 



232 Union Street 



GREENHOUSES: FAIRHAVEN. MASS. 



National Florist. Member F. T. D. 



CAMBRIDGE, MASS. 



BOBBINS BROS., 636 Massachusetts Avenue 

 Near All Colleges Members F. T. D. 



WELLKSLEY COLLEGE 



Dana Hall. Walnut Hill, Rockbridge Hall School* 

 TAILBY, Wellesley, MasSo 



MALDEN, MASS. 



J. WALSH & SON 

 Members Florists' Telegraph Delivery Asa'n. 



Lynn, Mass. Tt^'d' 



GIBBS BROS.« 231-233 Union St 



BROCKTON, MASS 



Belmont Flower Shop. ^i%^E'' 



Newton, Mass. 



Also BOSTON, BROOKLINE 

 CAMBKIDGK. WFLLESLEY 



COTTON 



The Florist 



I should like to write a 

 little essay on 



"The Sweet Perfume 



of Courteous Service" 



but actions speak louder 

 than words. Flowers are 

 my hobby and my business. 

 If you have orders for de- 

 livery in N. E., wire us. 



BOSTON, MASS. 



"Penn, the Telegraph Kiorist" 



Member of Florists' Telegraph Delivery Association 



124 TRBMONT STREET 



Boston, Massachusetts 



44 TEMPLE PLACE 

 The Centrally Located Florist Shop 

 Yours for Reciprocity. We cover all points in New England. . 



Members Florists' Telegraph Delivery. 



Brookline, Mass. 



^^MeifcTT^g.^- Alice B. Merrill 

 BOSTON, MASS. 



HENRY R. COMLEY, Florist. 6 Park Street 



60 years' experience in the florist bosiness guarantees 



efficiency to take care of all orders. 20 per cent allowed. 



of their local papers and who have not 

 availed themselves of the special elec- 

 trotype issued for this day by the pro- 

 motion bureau should at least use the 

 slogan, "Say It with Flowers," promi- 

 nently in their announcements, for such 

 use links up with the national advertis- 

 ing. The more the slogan is used, the 

 better it is for our industry. 



It has been erroneously reported that 

 our promotion bureau is to be removed 

 to a western office. The bureau prob- 

 ably has been confused with the depart- 

 ment which has handled our dealers' 

 helps and which is to be transferred to 

 Chicago. The amount of business trans- 

 acted by this department becoming too 

 great for the small staff maintained in 

 our promotion bureau and an extension 

 of our service being considered advis- 

 able, the committee at its last meeting 

 decided to open what is to be known as 

 the Florists' Publicity Service Bureau 

 of the S. A. F., which is to be conducted 

 under the management of H. V. Swen- 

 son, 4.31 South Dearborn street, Chicago, 

 to which is to be transferred, as soon as 

 possible, the stock of electrotypes, signs, 

 stickers and other dealers' helps 

 handled by the promotion bureau. The 

 bureau remains as part of the adminis- 

 tration offices of the society, 1170 

 Broadway, New York. 



Lack of Funds. 



In everything but funds the organiza- 

 tion of the publicity campaign is com- 

 plete. It is unfortunate that a better 

 response is not made to our appeals for 

 contributions to the fund. A big and 

 profitable industry such as ours should 

 be able to provide the $100,000 fund for 



Waltham, Mass. 



1st CLASS IS- 



M. F. RUANE 



Member F. T. D. 



121 Moody St. 



Brookline, Mass. 



220 Washington Street 



F. E. PALMER, Inc. 



EHtabllshed 1886 

 Member* Florists' Telegraph Delivery A«i'n. 



Cambridge, Mass. 



Largest Retail Conservatories near the heart 

 of Boston. Deliveries in all suburbs. 



HAROLD A. RYAN, Inc. 



Opposite Mount Auburn Cemetery. 



Membet 

 F. T. D 



FALL RIVER, 



MASS. 



S3 N. Main Street 



Orders Executed for 



Sootheastem Mass., Newport 



and Kho/<o I'land Points. 



Worcester, Mass. 



RandalFs Flower Shop 



Member Florists' Telegraph Delivery 



FITCHBURG, MASS. 



LESURE The Florist 



EVERYTHING IN FLOWEFr 



