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The Florists' Review 



Apbil IB. 1920 



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NEWS OF THE NURSERY TRADE 



years; some of its members have beea in 

 business longer than that. It mear^s a 

 high average of ability, a certain de- 

 gree of service and the giving of real 

 values, to continue in business so long 

 a time. But we realize that we need 

 some standards, that we have been with- 

 out any statement of them for many 

 years. It was only five years ago that 

 we made membership elective. Before 

 that, our ranks were open to all who 

 paid nominal dues; there was no other 

 formality required. Since then we have 

 investigated all applicants. New mem- 

 bers are voted on by our executive com- 

 mittee acting as a membership commit- 

 tee. We make observance of our rules 

 the condition of membership. We are 

 not exclusive. Our doors are hospitably 

 open to all reputable nurserymen who 

 approve of our policies and program and 

 who care to stand with us. 



To Create Confidence. 



If you ask why we should do this, let 

 me point out that the nurseryman bears 

 a peculiar relationship to his customer. 

 In every business, confidence must be 

 established. Business, to be profitable, 

 must be permanent. Ours is a contin- 

 uing business. Often it passes down 

 from father to son. It has the advan- 

 tages and the disadvantages of per- 

 manency. It means the possession of 

 real estate and crops that are carried 

 in stock for from two to ten years. 

 Once in, you are in to stay, unless, un- 

 happily, the sheriff should close you up. 

 Now, if permanency is requisite to suc- 

 cess, the confidence of the buying public 

 is of vital importance. 



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The death of Josiah W. Day, in the 

 nursery business at Omaha, Neb., until 

 his retirement two years ago, is recorded 

 in the obituary column this week. 



The Heberle Bros. Nurseries, Brighton, 

 Eochester, N. Y., lost young trees and 

 shrubs to the value of over $10,000 when 

 a building covering a root cellar burned 

 down early Saturday morning, April 10. 

 The total loss was estimated by Arthur H. 

 Heberle at between $25,000 and $30,000. 



In the Yakima valley, Washington, 

 nursery stock is reported to be scarce 

 and the prices exceptionally high, a con- 

 dition attributed largely to the cessation 

 of European exportation of seedlings to 

 this country since the war. The scarcity 

 is increased by the strong demand for 

 fruit trees, the call for apples and 

 cherries being especially notable. In 

 small lots $1 per tree and $10 per dozen 

 is asked, while in larger quantities the 

 quotations for all varieties are $60 per 

 hundred. 



SEOXTBINa PUBLIC CONTIDENCE. 



Work of the A. A. N. 



When we organized at Chicago in 

 1875, the American Association of Nurs- 

 erymen was one of nurserymen, florists 

 and seedsmen and so continued for a 

 number of years. The rapid growth of 

 all these interests caused the two latter 

 groups to withdraw after a while to 

 form separate associations. If happy is 

 the land that has no history, could the 

 same be said of trade associations, then 

 ours should have led an ideal existence 

 during its first forty years; for during 

 that time its even course was marked 

 only by annual reunions, almost alto- 

 gether social in character, but pleasant 

 as affording opportunity for old friends 

 to greet each other. As the years went 

 by, however, it became apparent that 

 many problems required concerted ac- 

 tion for their solving, and the necessity 

 for a business organization for strictly 

 business purposes caused a reorganiza- 

 tion at Detroit in 1915. While pending 

 for several years, the actual fact was 

 so sudden that the old constitution had 

 to be changed over in the short time of 

 the meeting and, while the purposes of 

 the association were quite clear, the 

 made-over constitution did not seem 

 somehow to fit. It became as uncom- 

 fortable as a man trying to feel at ease 



From the addresB of John Watson, secretary of 

 the American Association of Nurserymen, on 

 "The Association: Its Alms and Progress," de- 

 llTered before the Gardeners' and Florists' Club 

 of Boston, March 16. 



in the clothes he wore as a schoolboy. 

 But in 1917 an important change was 

 made, whereby the association so 

 amended the constitution as to estab- 

 lish a code of ethics for the guidance 

 of its members. An important addition 

 to that was made in our last conven- 

 tion. I mention these two changes, for 

 I hope to have you gentlemen realize 

 their importance to you. 



Broad Code of Ethics. 



They laid down a code of ethics, not 

 in detail but broadly, and they made 

 fair dealing a requisite for continued 

 membership in the association. It is 

 made the duty of every member to re- 

 port every instance of unfair dealing or 

 unethical practice that comes to his no- 

 tice, whether between members or with 

 the public. We have a vigilance com- 

 mittee, whose duty it is to investigate 

 every report and to apply or recommend 

 such remedy as seems appropriate to the 

 circumstances, even to expulsion from 

 the association. There is nothing be- 

 hind that more substantial than the 

 moral influence of the association, but 

 the moral effect of the opinion of one's 

 fellows in a national trade organiza- 

 tion of 400 members, and the possibility 

 of losing not only that good opinion but 

 the privilege of fellowship, is strong 

 enough to secure observance of the rules 

 cf fair play. 



It might possibly be asked if that 

 amendment to our constitution is by 

 way of intimating that members of the 

 association need supervision. We ask 

 the same fair dealing of others, not 

 members of our association; we ask no 

 more of them than we are willing to do 

 ourselves, and we give assurance of our 

 sincerity by doing it first. The associa- 

 tion has been in existence forty-five 



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