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The Florists^ Review 



Afbil 8, 1920 



REMARKABLE RESULTS 



obtained by the use of LIME-FERTILE (the inoculated soil builder); also NITRO- 

 FERTILE (the odorless liquid fertilizer). 



We have endorsements from a number of the most reputable people in this coun- 

 try, including the largest growers of cut flowers in the world. 



Let us fill your order early. WRITE TODAY. 



THE FERTILE CHEMICAL CO.,Dept. a, Cleveland, Ohio. 



MILWAUKEE, WIS. 



Easter Business. 



With the exception of carnations and 

 some bulbous stock, Easter was a grand 

 clean-up on everything. The sale of 

 plants was unprecedented, everything 

 salable finding a ready market. There 

 was an abundance of stock to take care 

 of all orders, but the heavy call for 

 sweet peas and high-grade roses made 

 these items short of demand. In plants, 

 lilies, as usual, took the lead, with ram- 

 bler roses and hydrangeas a close sec- 

 ond. 



* ' Say It with Flowers ' ' is surely mak- 

 ing an impression and few homes were 

 without some flowers or plants at Eas- 

 ter. 



The weather was not favorable for 

 delivery, high winds and cold weather 

 making it necessary to protect all plants 

 and causing considerable additional 

 work in getting out orders. With plenty 

 of stock to meet the heavy demand, 

 there is no doubt that this Easter sur- 

 passed any previous one here. Shipping 

 trade was heavy, the call being mostly 

 for roses, sweet peas and lilies. Greens 

 were scarce. The southern asparagus 

 arrived almost in worthless condition 

 and the local stock was inadequate to 

 meet the demand. 



A. McDonald, who places the adver- 

 tisements for the publicity committee, 

 ■did some excellent work in the advertis- 

 ing line and, without a doubt, publicity 

 was a great factor in stimulating the 

 demand. 



The stores all made beautiful displays 

 in the downtown district. The windows 

 of the Baumgarten Floral Co., J. M. 

 Fox & Son, M. A. McKenny Co., Edlef- 

 sen-Leidiger Co., Maas & Co. and A. 

 Currie & Co. had fine displays of genis- 

 tas, roses, lilies and hydrangeas, all ef- 

 fectively arranged, which buyers could 

 not resist. 



At Gimble 's the display was excellent 

 and in great variety. P. 



To Members of the Florists' Hail 

 Association of America: 



If you desire greater compen- 

 sation in case of loss, take out 

 extra one-half or extra whole in- 

 surance, if you have not already 

 done so. 



No extra membership fee is 

 required if glass is already in- 

 sured. Write to 



JOHN G. ESTHER, Secretary, 

 Saddle River. N. J. 



SPECIFY 



MAGIC BRAND 

 FERTILIZERS 



Pure Steamed 

 BoReMeal 



Magk Special 



Rose and Carnatioii 



feed 



Precipitate 

 Bone Phosphate 



Magic 

 Hood and Bone 



Pure Pulverized Sheep Manure 



NATURE'S OWN FERTILIZER 



Writ* for Pricoo and our Inatructlvo 

 Booklot containing Fooding Charts. 



CHICAGO FEED ft FERTILIZER CO. 



MANUFACTURERS AND DISTRIBUTORS 

 UNION STOCK YARDS CHICAGO 



Mention The BctIcw when yon writ*. 



FERTILIZERS 



Pure Ground Bone — 4%% ammonia, 48% bone phosphate of lime. 

 Tankage — 8% ammonia, 20% bone phosphate of lime. 

 Dried Blood — 12 - 14% ammonia. 

 Nitrate of Soda — 19% ammonia. 



BERGER FERTILIZER & CHEMICAL CO. 



1225 Race St., PHILADELPHIA, PA. 



Rough Sheep Manure 



Clean, Short and Free from Straw 



In Carload Lots 



R. E. DOANE : 323 Marine Building : CHICAGO 



j» Always mentina the Florists' Review when writmg; advertisers "^ 



