﻿Afbil 22. 1920 



The Florists^ Review 



69 



JCk* fknrtot* trlioM osrds «pp6Kr on tta* v«c«« eariTinc tbls liMid* ar* prapiirtd to till oidora 

 ■~— from otlMr florist* for local doUronr on tho oraal iMMls. 



FOREIGN SECTION 



C. ENGE.LMANN 



Member American Florists' Telegraph Delivery 



Assoeiation. 



Life Member S. A. F. 



Member American Carnation Society. 



Member New York Florists' Club. 



Orders for England, Scotland and 



Ireland taken care of by 



G. ENGELMANN. Florist. Saffron 



Walden. Essex. ENGLAND. 



Cables: Engelmann, Saffronwalden(2 words only) 



Orders for the French Riviera and 



Monte Carlo taken care of by 



C. ENGELMANN, Etablissement Hor- 



ticole "Carnation," Saint-Laurent-du- 



Var. near Nice, PRANCE. 



Cables: Carnation, Saint-Laurent-du-Var 



(2 words only) 



Liverpool, England 



DINGLEYS, Ltd., Florists 

 SHEFFIELD, ENGLAND 



WM. ARTINDALE & SON 



FLORISTS SEEDSMEN NURSERYMEN 



Manchester, England 



DINGLEYS, Ltd., Florists 



bCOTLAND ORDERS NOW TO 



LEIGHTON, Florist, GLASGOW 



Sc otland's Only Member F, T. D. 



map is due to the presence of the Uni- 

 versity of Michigan. The 10,000 stu- 

 dents are the raison d'etre of the 

 several good flower stores there. At 

 Easter, however, many students had 

 gone home for the holiday. At Mothers ' 

 day, says Alex Lurie, one of the pro- 

 prietors, they will not and he antici- 

 pates, therefore, sending out twice as 

 niany telegraph orders for Mothers' day 

 as at Easter. Moreover, the firm has 

 definite plans to go after the large num- 

 fitr of orders, so that Mr. Lurie's pre- 

 •Hction is not based merely on hopes. 



What is true in Ann Arbor is true 

 in thousands of other communities 

 tliroughout the country. "Wherever 

 there is a florist, telegraph orders are 

 being developed — more rapidly in some 

 places than others, it is true, but never- 

 tlieless developed. The degree depends 

 upon each florist's efforts. Mothers' 

 day looks like a big occasion in this 

 department of the business. 



HOUSTON HAS FLOWER WEEK. 



Great Stimulus to Business. 



Alarch 15 to 21 was celebrated as 

 Say It with Flowers" week in Hous- 

 t<^n, Tex. It was declared by members 

 of the trade to have been a great suc- 

 cess. The slogan was given publicity 

 3"d advertised from nearly every pos- 

 sible angle. The event was such a suc- 

 cess and the cost found to be so small, 

 Cj^'iii pared with the results obtained, that 

 |ne method may be a profitable way to 

 '"iridle this week in other cities. 

 The time selected for the Houston 



event was before Easter and it created 

 a great demand for flowers and made 

 a wonderful increase in business. 



A series of musical entertainments 

 were presented in the principal theaters 

 and schools and also at the noonday 

 meetings of the civic and business or- 

 ganizations of the city. Mrs. Mae Mid- 

 dleton Colley and Mrs. Huberta Read 



Nunn, two of Houston's foremost ar- 

 tists, were engaged to sing the song, 

 "Say It with Flowers." 



Starting Monday, March 15, and con- 

 tinuing through the week, each theater 

 was given an entertainment number 

 during which the song was featured, at 

 an afternoon and evening performance. 

 Dainty flower girls, carrying baskets, 



