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The Florists^ Review 



Afbil 22, 1920 



ful in increasing the amount of busi- 

 ness done, that we should repeat the 

 campaign this year. Last year the club 

 spent $2,000 in local newspaper adver- 

 tising. 



Four new members were elected to 

 the club. The entertainment commit- 

 tee was instructed to start on the plans 

 for our summer outing. George G. Mc- 

 Clunie gave a short description of the 

 New York flower show and President 

 Joseph F. Coombs told of the Boston 

 show. 



Various Notes. 



Thomas Hallet, Elmwood, has an ex- 

 cellent stock of geraniums for the 

 spring trade. Since Mr. Hallet started 

 in the greenhouse business on a. com- 

 mercial scale he has had good success. 



Paul M. Hubbard & Co., Bristol, re- 

 ports that the Easter business was bet- 

 ter than ever before. Both Mr. and 

 Mrs. Hubbard were sick and in the hos- 

 pital at the same time, but their efficient 

 clerk kept the business going at its 

 usual rate. 



Albert Volz, New Britain, had an ex- 

 cellent Easter business. He did not 

 get all his lilies in time, but had a good 

 supply of bulbs and cut flowers. 



Andrews Bros., Bristol, did the largest 

 Easter business they ever experienced. 

 Mr. Andrews, senior, is always a regu- 

 lar attendant at the meetings of the 

 Florists ' Club, although it is a long way 

 for him to come and he is not so young 

 as some of the rest of us. 



Joseph McManus, of Spear & Mc- 



& Slug Shot Works, Beacon, N. Y., was 

 a recent visitor. 



Cawte Bros., Bloomfield, are getting 

 ready for the spring bedding season. 

 Their pansies are excellent and are of 

 their own strain. They are growing a 

 large quantity of early vegetable plants 

 for the wholesale trade. G. B. M. 



DECORATIONS AT DANQE. 



The greatest social funcutm of the 

 University of Michigan, the Junior Hop, 

 held April 10, was declared by college 

 authorities to have surpassed all those 

 of previous years. It was stated in the 

 Michigan Daily, the university's news- 

 paper, that it was a success never be- 

 fore equaled in the annals of Ann 

 Arbor's social history. And the most 

 striking feature of its success was the 

 decorations. 



Never before were they so elaborate. 

 The gymnasium, about 100x300 feet, 

 usually gaunt and bare, with its steel 

 supporting beams and its painted brick 

 walls, was made into a splendid setting 

 for the dance. The effect, which more 

 than pleased everyone and was a de- 

 parture from previous years ' bizarre re- 

 sults in lighting and colors, was that of 

 silver moonlight in a woodland bower. 

 Although previously the work had been 

 done by decorators from other cities, 

 this time it was by a local florist, the 

 BluMaize Blossom Shop, Ann Arbor. 



Suspended from the beams, forming a 

 canopy, were southern wild smilax, 

 Spanish moss and artiflcial roses. Around 

 the sides of the largiie gymnasium were 



M "^ m 





Sk u .. 



How the Moonlight Settlog oi the Michigan Prom Looked by Daylight. 



Manus, has just purchased, at a cost of 

 over $100,000, the store in which their 

 business is located. The store has been 

 their home for over thirty-five years and 

 has been kept up-to-date. Mr. McManus 

 plans to remodel the building to meet 

 the needs of their ever-increasing busi- 

 ness. He will establish a conservatory 

 on the second floor and make it one of 

 the show places of New England. 



Albert Lindner, of the Cedar Hill 

 Greenhouses, is entertaining a new baby 

 girl at his home. 



Walter Mott, of Hammond's Paint 



booths for the fraternities, each deco- 

 rated with flowers, smilax and shaded 

 lights and separated by columns of 

 white birch trees. Great floor baskets 

 of American Beauties were in several 

 booths, while others contained quanti- 

 ties of spring flowersf 



Alex Lurie, one of the proprietors 

 of the shop, stated that in the attain- 

 ment of these effects, 125 cases of south- 

 ern wild smilax, 500 pounds of Spanish 

 moss and 5,000 artificial rosea were 

 used. In blue baskets, which were hung 

 on the walls, were used 2,000 yellow 



daffodils, in keeping with the color 

 scheme of the school, maize and bl^e. 

 The dance was the main attraction 

 for the week-end and the means of Ann 

 Arbor florists' doing much more busi- 

 ness. Over Saturday and Sunday, April 

 10 and 11, there were thirty house 

 parties given by the sororities and fra- 

 ternities in honor of the visitors to the * 

 dance. The BluMaize Blossom Shop had 

 the decorations for twenty-four of the 

 parties, supplied 100 baskets of flowers 

 and made 200 corsages to be worn at the 

 affairs. 



GBOWESS' LOCALS. 



At Detroit. 



J. F. Ammann, secretary of the Ameri- 

 can Flower Growers' Association, on 

 invitation, attended a "better busi- 

 ness" meeting -of the Detroit Florists' 

 Club Tuesday, April 13, at the Statler 

 hotel. Cooperative publicity and the 

 proposed 'national growers' associa- 

 tion were the topics under discussion. 

 It was an enthusiastic meeting and 

 every man signed up for a cooperative 

 publicity fund on the percentage plan. 

 H. V. Swenson, of Chicago, was also 

 present and spoke on the Chicago plan 

 and the progress of publicity. The 

 growers present decided to call a meet- 

 ing in the near future for the purpose 

 of organizing a growers' local associa- 

 tion. 



At Springfield, DL 



There was a gathering of growers 

 at the St. Nicholas hotel, Springfield, 

 111., Tuesday, April 20, at 12:30 p. m., 

 for the purpose of organizing a down- 

 state local growers' association, to 

 which all flower growers in the state, 

 outside of Chicago, were invited. 



Secretary Ammann states that the 

 growers everywhere are enthusiastic 

 about the proposed organization and are 

 anxious to unite to secure better busi- 

 ness methods. 



DOUBLE CALENDULA SEED. 



Do double calendulas produce seedf 

 I have a few plants which had espe- 

 cially fine flowers; I should like to prop- 

 agate them, but they failed to produce 

 seed in the greenhouse. I now have 

 made cuttings from these plants, to be 

 planted outside to make seed for next 

 winter. Single flowers made plenty of 

 seed, but so far I have not been able 

 to get seed from double ones. 



B. W.— Md. 



Double calendulas rarely produce 

 seeds indoors, but seed from single flov%- 

 ers will, in a large majority of case-, 

 come double. You will probably l'' 

 able to get much better seed from out- 

 door-grown than from greenhouse-grown 

 plants and fertilizing agencies, which 

 are few in winter, are abundant in sum- 

 mer. The cuttings planted outside will 

 undoubtedly give you plenty of seeds, 

 even on the double flowers. C. W. 



Warren, O. — Miss Gertrude Loveless 

 has sold her greenhouse on account of 

 ill health and will only conduct a small 

 flower business in the future. 



Alliance, O. — Mr. and Mrs. H. H. 

 Koch will open a flower store at 23 East 

 State street, to be known as Koch s 

 Quality Floral Shop, in the near future. 



_y 



