﻿Apbu. 1. 1020 



The Florists^ Review 



45 



For After Easter 

 SWEET PEAS 



in all the delicate shades, as well as the standard varieties, 

 wonderful quality, $2.00, $3.00 per 100. 



Everything in Cut Flowers, Plants, Greens, Ribbons and Supplies 

 BUSINESS HOURS, 7 A. M. TO 5 P. M. 



S. S. PENNOCK COMPANY 



1608-20 Ludlow St.. PHILADELPHIA. PA. 



NEW YORK 



17 West 28tli Street. 



BALTIMORE 



FraaklM aad St. Pial Sts. 



WASHINGTON 



1218 N Street. N. W. 



All Seasonable 

 Cut Flowers 



WM. J. BAKER 



Wbol«Md« FUurUt 

 12 Sooth Mob StfMt, Philaddphia, Pa. 



Mwitlon The Renew wiien yon write. 



PUSSYWILLOW 



Prom now till Decoration Day 



Entire cut from 80,000 cultivated plants 



50c per tranch. mixed lengths 

 In Mparate lentrths from $2.00 to $10.00 per 100. 



^"^^ E.KENDIG, Oswego, N.Y. 



M<>ntton The ReTlew when yon write. 



GRAVE MARKERS 



Steii'i riMil Sifply Nfrs. 



2223 N. Fraat St.. 

 Philadelphia. 



terminedt The correct answer is, of 

 course, by the laws of supply and de- 

 mand. That is merely a general 

 answer. The details are rather inter- 

 esting. Take, for example, the Easter 

 prices of cut flowers. Each of the lead- 

 ing wholesalers, separately and without 

 consulting, any of the others, issues a 

 price list of his flowers that he expects 

 to have to sell. This price list is made 

 after getting reports from all their 

 growers of what they expect to have for 

 Easter and after examining all the sta* 

 tistics of past Easters. Usually these 

 prices agree pretty much on the princi- 

 pal flowers. Sometimes they vary as 

 much as twenty-five per cent. When all 

 the wholesalers and independent grow- 

 ers decide on the asking prices they are 

 submitted to the retailers. If the re- 

 tailers consider the asking prices too 

 high, they bargain. Here is where judg- 

 ment counts. Bargaining at such a time 

 may save money; it may also lose the 

 stock and force the use of inferior 

 quality or the cancellation of orders. 



The asking price is based on securing 

 the largest total receipts for the crop. 

 The points considered are the size of the 

 crop, its probable popularity and what 

 amount the buyers can afford to pay and 

 make a fair profit. It is considered im- 

 portant to clean up all good stock on 

 the last shipping 'day, Good Friday. The 

 object of the buyer is to secure all the 

 stock required at a fair price and, above 



nm 



mnmiiniomni 



EDWARD REID 



F 



Offers 

 for April 



SNAPDRAGON 



rkr\n\T sweet peas 



CXliK^y CARNATIONS ROSES 



^ YELLOW DAISIES 



g = 



s 



L Remember, When They're Reid's They're Right 



1619-21 Ranstead St., PHILADELPHIA, PA. 



Plenty of Flowers 



at Moderate Prices 



LILY OF THE VALLEY-fresh daily. ALL SORTS OF FINE ROSES. 



l^Everything in Season 



THE PmLAOELPHIA WHOLESALE FLORISTS' EXCHANGE 



1618 Ranstaad Street, 



PHILADELPHIA 



all, in good condition. To do this, va- 

 rious methods are employed. Some buy- 

 ers encourage competition among the 

 sellers, others put their whole order in 

 one place, still others order certain 

 things in certain places. 



A "hot wave," a "cold snap," an 

 unexpectedly heavy cut, an over- 

 sanguine count — all these things affect 

 the market prices. Most of all they are 

 affected by the condition of the stock 

 itself when it reaches the market. Given 

 good stock, the seller is encouraged to 

 ask and the buyer to pay good prices 

 for it. 



A Surprise. 



The winning William Engler has fre- 

 quently described the Mayor of Pen- 

 coyd and the overflowing houses of 

 Manager Donaghy in a way somewhat 

 mystifying. It is all clear now. So in. 

 case yon don't know, here is the yam: 



Just across from Manayunk on the 



FOR EASTER 



Peas, Snapdragons, 

 Roses, Carnations, 



and all Seasonable Flowers 



Philadelphia Cut Flower Co. 



GEORGE AEUGLE. Prop. 

 1517 Sansom Street. PHILADELPHU, PA. 



further side of the Schuylkill river lies 

 the West Laurel Hill cemetery. It ia a 

 vast place of 200 acres, stretching away 

 off over a rolling country. Just oppo- 

 site the main entrance two florists, Ed- 

 ward Alburgen and John Albrecht, 



A^Ai. J ^ iii-h* I 



- ». JS^'.^-'^^.^iJi^K^i ■CL.UJ*^ -^^.lijJi^ \... ■^.. 



L_Ivi!< ^Lhi, x.ic^'u ■j-.y-AifctJ..... ,: _ ..tt- 



