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The Rorists' Review 



April 8, 1920 



RETAIL STORE MANAGEMENT 



WHAT THE LEADERS IN THE TRADE ARE DOING 



SIEBBECHT'S STAB DECORATION. 



For the largest social event of the 

 season in southern California, the din- 

 ner dance given by Mr. and Mrs. Arthur 

 W. Cutten, of Chicago, at Hotel Hunt- 

 ington, Pasadena, on the evening of 

 Friday, March 19, the ballroom was 

 transformed into a secret garden taken 

 from the "Garden of Allah" by Sie- 

 brecht's House of Flowers. The room 

 was massed on all sides with tall euca- 

 lyptus trees of the blue color, from 

 thirty-five to fifty feet in height, grace- 

 fully hanging over the entire room and 

 forming a roof of green. Climbing roses 

 grew up the trees, hanging down with 

 thousands of roses of many varieties 

 and colors. 



The stage at the end of the ballroom 

 was banked with palms fifteen to 

 twenty-five feet in height. In front of 

 the palms were banks of Spiraea Bridal 

 Wreath, Ehododendron Pink Pearl and 

 pink Chinese azaleas, forming a screen 

 which completely hid the twenty musi- 

 cians from view. 



On each side of the ballroom were 

 three miniature secret gardens, fes- 

 tooned with running roses and vines; 

 in front of each garden was placed a 

 standard rose tree, seven feet in height 

 and three in width, with hundreds of 

 roses on each tree. 



On each side of the ballroom were 

 four large, round tables, ten feet in 

 diameter, festooned underneath and 

 over the entire top with roses, making 

 a perfect rose umbrella. Electric lights 



Outer Entraoce to Secret Garden, Covered with CUmbiog Roses. 



were placed up under the umbrellas, 

 spreading their rays over the tables, 

 giving subdued light like that of can- 



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dies. Henry A. Siebrecht, Jr., of the 

 House of Flowers, states that this is the 

 first time that this effect has been pro- 

 duced. There were used in the umbrellas 

 alone 700 to- 800 roses, all of selected, 

 specimen stock. 



Entrance to the secret garden was 

 most unique and interesting. At the 

 first entrance a large, double gate was 

 built, representing a garden gate. This 

 was entirely covered with running and 

 climbing roses in full bloom, as were 

 the arches over the gates. These gates 

 opened into a long corridor, which was 

 transformed into an arbor of climbing 

 and running roses in full bloom. At the 

 garden was another large pair of gates, 

 entirely covered with running and 

 climbing roses in full bloom. There 

 were between 10,000 and 12,000 roses 

 used to beautify this arrangement and 

 a staff of twenty-two skilled artists 

 worked two days and a night to com- 

 plete this setting. 



SPRING'S OPPORTUNITIES. 



Hotel Ballroom Transformed into Secret Garden by Henry A. Siebrecht> Jr. 



Plenty of Stock. 



Now that Easter is over, it behooves 

 the retailer to form his plans for a 

 grandstand finish to the season that will 

 go down in history as one of the great- 

 est that was ever known. The winter of 

 1919-20 will often be referred to as 

 the winter of great scarcity of stock 

 and high prices. But that is all past; 

 stock can now be -had in any quantities 



