﻿Apeil 8, 1920 



The Florists^ Review 



69 



Th» floriBts whoa* osrd« ajn>Mtf oa the pc«*s earrylnc fhls b«ad« are vrepared to fUl orders 

 *■'■— from otber llorlats for looel deliverr on the uaual baala* 



C.ENGELMANN 



Member American Florists' Tele^aph Delivery 



Association. 



Life Member S. A. P. 



Member American Carnation Society. 



Member New York Florists' Club. 



Orders for England, Scotland and 



Ireland taken care of by 



C. ENGELMANN, Florist. Saflfron 



Walden, Essex. ENGLAND. 



Cables: Engelmann, Saffronwalden(2 words only) 



Orders for the French Riviera and 



Monte Carlo taken care of by 



C.ENGELMANN. Etablissement Hor- 



ticole 'Carnation," Saint-Laurent-du- 



Var. near Nice, FRANCE. 



Cables: Carnation, Saint-Laurent-du-Var 



(2 words only) 



Liverpool, England 



DINGLEYS, Ltd., Florists 

 SHEFFIELD, ENGLAND 



WM. ARTINDALE & SON 



FLORISTS SEEDSMEN NURSERYMEN 



Manchester, England 



DINGLEYS, Ltd., Florists 



SCOTLAND ORDERS NOW TO 



LEIGHTON, Florist, GLASGOW 



Scotland'a Only Membe r F. T. D. 



desired, at prices that are normal and 

 in some cases below normal. 



This is not the time for the retailer 

 to try to get even for the high prices 

 he was obliged to pay a short time ago. 

 Put yourself in the grower's place and 

 I am sure that you would have done as 

 he did. The point I wish to emphasize 

 is that there is no doubt going to be a 

 big supply of cut stock as the spring 

 advances and you owe it to your busi- 

 ness to move as much of this stock 

 through regular channels as it is .possible 

 to do. Kemember that the stock, as it 

 comes to the m.arket, will not last long 

 and that it is going to be sold at some 

 price. And I am sure that any whole- 

 saler would rather give his old customers 

 the advantage of low prices than lie 

 would the street men. 



Street Man Takes Opportiinities. 



liOt us look at the situation from the 

 side of the commission man for a mo- 

 uient. There will be a big supply arriv- 

 ing from day to day; if this is not kept 

 moving, Saturday will find his iceboxes 

 stocked up, with a fresh supply in sight 

 for Monday morning. This is the op- 

 portunity that the street vender is look- 

 ing for. He will make an offer for per- 

 haps the whole quantity. It may be 

 ridiculously cheap, but it is the com- 

 mission man's last chance of a sale. 

 It gives him his commission, though a 

 niuch smaller amount than he should 

 bave, and, while it will not be profitable 

 for the grower, this sale will make the 

 latter 's loss less than if it had not been 

 made. 



We all know something of the street ' 



man's methods. There will be good and 

 bad stock in his purchase. A little ju- 

 dicious mixing will make a bunch look 

 fairly good. He has an army of assist- 

 ants, a set of bright young fellows who 

 live by their wits. The object of the 

 leader is to get the purchase price safe 

 in his pocket. Then, in the vernacular 

 of the faker, they are "on velvet," or 



what they make after this is all clear 

 profit. Sometimes this is large and 

 often it is small, according to conditions. 

 The point I want to impress upon the 

 regular retailer is that, at best, these 

 prices are cheap in comparison with cur- 

 rent prices and it does not benefit our 

 business to have such conditions to eon- 

 tend with. 



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