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18 



The Florists^ Review 



April 15, 1920 



TROUBLE WITH BEACONS. 



1 am sending you a Beacon carnation 

 plant and some of the soil that it grows 

 in. I have a large number of plants in 

 the same condition as this one and 

 should like to' know if it is fungous dis- 

 €ase working on the plants and if there 

 is a fungus in the soil. The large ma- 

 jority of the plants are doing well, but 

 here and there one is like the sample. 

 Is Beacon more subject to disease than 

 Nebraska! 



Is Alice a better pink than Cottage 

 Maid? D. F. C— Colo. 



The Beacon jilant and the sample of 

 soil failed to arrive, so we are unable 

 to give you any information on the sub- 

 ject in question. If you will send an- 

 other sample, I shall be glad to exam- 

 ine it. 



Beacon is not more subject to disease 

 than is Nebraska; in fact, I think it is 

 healthier. Nebraska seems susceptible 

 to branch-rot during the winter, while 

 Beacon's greatest fault is its tendency 

 to split the calyx after the holidays. 



Alice and Cottage Maid have both 

 been tried and found wanting. Alice 

 does not keep after being cut. Cottage 

 Maid goes off color in the winter, but i.s 

 beautiful during the fall and spring. It 

 is also shy in blooming. A. F. J. B. 



EELWOBM ON CARNATIONS. 



I am sending you a specimen of our 

 carnations, which seem to be affected 

 with the yellows. The plants started 

 out well after coming in from the field, 

 but since November they have hardly 

 done any growing. We have tried all 

 the spraying solutions, but they do not 

 seem to be able to check the trouble. 

 It is also in the young stock, which wf 

 had difficulty in striking. Could you 

 give us anv information concerning this 

 trouble? " J. W. H.— Mich. 



Your description of the behavior of 

 your plants suggests, more than any 

 <■ thing else, the presence of eelworni. 

 Dig up one of these affected plants, wash 

 the soil from the roots and see if they 

 are not matted with a number of small 

 nodules or globular knots. If so, you 

 would do well to discard the entire lot 

 and purchase new stock. The soil you 

 ure using may be infested with these 

 nematodes and you should procure your 

 next vear's soil from a different loca- 

 tion. ■ A. F. J. B. 



CHECEINO I.EAF-SPOT. 



I am sending you specimens of Ne- 

 "braska and Enchantress carnations and 

 a sample of the soil in which I planted 

 them about three weeks ago. The Ne- 

 "braska is one that I rooted, having re- 

 ceived about 2,000 unrooted cuttings 

 November 19, 1919. These cuttings were 

 •on the road five days from the time of 

 shipment and I only succeeded in root- 

 ing fifty per cent of them. When they 



were rooted I put them in flats and, 

 after a month and a half, planted them 

 in raised benches containing the soil 

 which I am sending you wrapped in pa- 

 per. The loose soil I am sending you to 

 find out if it is good for carnation cul- 

 ture. What is the trouble with the en- 

 closed plants and ^ what is your opinion 

 of the soil? I am located in southern 

 California, E. L. E.— Cal. 



The carnation plants are badly affect- 

 ed with bacterial or leaf -spot. Nebraska 

 is one of the varieties of carnations 

 that seem particularly susceptible to 

 this disease. Clean culture in every de- 

 tail is the surest method of combating 

 the disease that is known. Allow the 

 plants ample room for development and 

 maintain a moderate moisture, both at 



the roots and about the foliage. Watch 

 closely to keep the plants free from 

 thrips and other insects. Dusting with 

 air-slaked lime or spraying with Bor- 

 deaux mixture every week or ten days 

 will help to check the disease. 



The tips of the plants also showed 

 signs of being affected by some soil 

 condition. Judging from the sample, 

 the soil that you are using contains al- 

 kali or some mineral substance that is 

 not favorable to carnation culture and 

 I would suggest a change of soil for 

 your plants. M. P. 



WilUston, N. D. — Edwin Rickard ex- 

 pects to go to England in May and dur- 

 ing his absence his business will be 

 taken care of by W. B. Overson. 



Sioux Falls, S. D. — M, M. Strong suf- 

 fered a loss, of about $4,000 from a Are 

 which started in a barn on his property 

 about noon Saturday, April 3. The fire 

 for a time threatened to destroy both 

 his residence and his entire range, but 

 the fire department responded in time 

 to save these. The barn contained a 

 carload of corrugated pasteboard boxes, 

 which had arrived only the day before, 

 also fertilizer and other supplies not 

 covered by insurance: The cause of the 

 fire is not known. 



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CHJCAGO CONDUCTS SALE. 



Of Carnations Cooperatively. 



Cooperative selling is the latest idea 

 to be established in Chicago. Monday 

 evening and Tuesday morning, April 12 

 and 13, there was an advertisement in 

 the leading newspapers, ten and a half 

 inches by three columns wide, announc- 

 ing a sale of choice, fresh carnations at 

 75 cents per dozen or three dozen for $2, 

 by all members of the Allied Florists' 

 Association of Illinois, to be hehi Tues- 

 day to Thursday, April 13 to 15. 



The advertisement, which displayed a 

 picture of a bunch of carnations at the 

 top and a few carnations at the bottom, 

 said that at all flower shops in and about 

 Chicago, where the sign of the Allied 

 Florists' Association was displayed — 

 a picture of the sign was reproduced — 

 fancy high-grade carnations, fresh from 

 the greenhouses, would be sold at the 

 aforementioned prices. It said that the 

 identical quality is being sold every day 

 .at double the price and more. The pur- 

 pose of the sale, it said, was to encourage 

 the wide use of flowers and to demon- 

 strate ,the benefit of their presence 

 wherever they go, as no man-made gift 

 or article spreads so much cheer and 

 happiness as flowers do. 



Benefiting the Retailer. ^ - 



In getting the trade to cooperate and 

 make the sale a success, the following 

 letter was sent out to all retailers by 

 Secretary Hilmer V. Swenson, of the 

 Allied Florists' Association: 



A CITY-WIDE SALE 

 BY ALJi A. F. A. MEMBERS. 

 Tuesday, Wednesday and Thursday of this Week. 

 Read this— then coflperate and let's put It over. 

 To a certain extent, this sale Is an experiment. 

 If It proves suceessfiil, flowers won't have to be 

 dumped and sold to department stores. The re- 

 tailer Is the natural distributor. I^et's see, then, 



If we cannot sell all the flowers through- him, > 

 The purpose of this sale Is to enconrHge selling 

 of flowers through retailers exclusively. The 

 success of this endeavor depends on you, Mr. 

 Retailer. 



Big ads will appear in the News Monday and in 

 the Tribune Tuesday, advertising fancy fresh 

 carnations at 75 cents per dozen — three dozen 

 for $2. A lower price was suggested, but the 

 committee believes the price low enough, consid- 

 ering the public has been paying anywhere from 

 $1.50 to $2.flO per dozen. Furthermore, thli ad 

 advertises high-grade stock, the best you can 

 offer. The Allied Florists' Association is not 

 only going to develop new flower business, but it 

 Is going to endeavor to maintain fair prices. 



Everybody will coSperate. The wholesalers 

 have agreed to stick by a price of no more than 

 3 cents on all carnations, regardless of how 

 great the demand will be during this sale. This 

 includes fresh stock — no splits or seconds; ,500 

 or more carnations to each retailer. 



HOW TO CONDUCT THE SALE. 



Your main attraction will be carnations; so 

 fix up your windows, put in a big display and 

 don't be afraid to put up big cards announcing 

 the prices and, whatever you do, give them the 

 best stock that .vou have got. Give them an 

 "honest-to-goodness" harKnin nnd your customer 

 will leave the store well satisfied, wliich means 

 he will come back. Now, don't be afraid that 

 the sale price will hurt your future business. 

 The nd states the reason for the lower price and 

 the public will understand it. Your benefit from 

 this sale will not be on the profit you make from 

 the sale of carnations. The benefit will come in 

 petting a lot of new people into your store, whicli 

 also results in a few more now steady custom- 

 ers. Not only that, you will flud that a lot of 

 people will come in to buy the bargain and turn 

 around and buy a $.5 plant besides. "The big nlm 

 of the sale is to attract people. That is where a 

 .sale benefits — the reason -why Marshall Field & 

 Co. and other big merchandisers have them. The 

 success of this sale, as far as you are concerned, 

 depends entirely on how hard you go after it. 

 The newspaper ads will bying a certain number 

 of i)eople into your store, but you have got to 

 do some pushing also. Display your ad in all 

 the windows — announce it to ypur trade in every 

 way that you like. The writer will be glad to 

 offer suggestions on how to conduct the sale if 

 you will call him up at Harrison 6075. 



The plan is not theoretical. It has already 

 been proved successful by individual concerns. 

 In Chicago several weeks ago, one florist sold 

 3.000 carnations through a sale. 

 Yours very truly, 

 AIJ:.IED FLORISTS' ASS'N OF ILL. 



P. S. — TTnder separate cover we are sending 

 you a sign showing that you are a member of 

 the A. F. A. Hang it up on your door so people 

 can see it Just as they coroe in. The ad tells 

 ' the public that this sale is being conducted by 

 members of the A. F. A. Cash in on it. < 



