﻿52 



The Florists' Review 



April 22. 1920 







Pacific Coast Department 



SAHLI'S SALMON-PINK SPORT. 



Like a child that is enthusiastically 

 admired before there has been time to 

 christen it, the carnation shown in the 

 accompanying illustration has already 

 met a ready sale, although it has not 

 yet been named. The photograph could 

 not indicate its deep salmon-pink color, 

 but shows the general gracefulness and 

 length of stem. It is a sport from En- 

 chantress Supreme and was raised by 

 J. A. Sahli, of Kent, Wash. The blooms, 

 he says, measure three and one-half to 

 four inches in diameter. 



Blooms of this carnation were first 

 offered to the public at the Woodlawn 

 Flower Shop, Seattle, Wash., where they 

 sold readily, as they have since done in 

 other Seattle shops. 



Mr. Sahli has 4,000 young plants of 

 this carnation in 2% -inch pots and 

 about 3,000 in sand. He' has not room 

 enough to propagate it more extensively 

 and, in addition, expects soon to move 

 from hia present location. 



LOS ANOELES, CAL. 



The Market. 



Strike conditions ruined the shipping 

 business last week and at the end of the 

 week wholesalers had no relief in sight. 

 Stock piled up and was thrown away 

 daily, while what little was shipped was 

 taken only subject to delay and the 

 territory for which pick-ups were made 

 became daily more circumscribed. This 

 is the second time within a year that 

 Los Angeles wholesalers have found 

 themselves with stock grown or con- 

 tracted for, all overhead expenses going 

 on and nothing selling. 



Retailers are in a better condition, as 

 the stock thrown on the market can be 

 picked up for almost nothing and can 

 always be used for funeral and other 

 work. 



Club Meeting. 



The special meeting of the Los An- 

 geles Florists' Club April 15 was one 

 of the most successful and best attended 

 in the history of the organization. It 

 had been felt that the society was not 

 broad enough in its scope and it was 

 decided to approach the nurserymen 

 and seedsmen with a view to getting 

 their cooperation. The result has been 

 most gratifying to everyone concerned. 



Since President Walter Armacost 

 was out of the city, the chair was taken 

 by Roy F. Wilcox, the vice-president, 

 and the following sat down to an excel- 

 lent dinner: A. Goldenson, J. Maynard, 

 F. R. Hills, J. Gibbs, of the Winsel 

 Gibbs Seed Co.; F. Sperry, F. Lichten- 

 berg, C. Gutting, D. Stathatos, F. War- 

 ner, R. Overstreet, A. Knopf; A. 

 Reichart, of the Morris & Snow Seed 

 Co.; Howard E. Gates, Anaheim; A. W. 

 Pooley, Pomona; A. F. Borden; J. 

 Eraser, of the Aggeler & Musser Seed 

 Co.; Roy F. Wilcox, 0. J. Groen, Paul C. 

 Miller, George Hall, F. W. Redhorse, 



E. H. Rust, D. W. Coolidge, G. Prechtl, 

 Fred H. Allen, H. R. Richards, F. Rey- 

 mond, H. N. Gage, J. Rollcri, P. Brown; 



F. J. Poor, of the Western Seed Co.; 

 Marc L. Germain, of the Germain Seed 



Orders From All Over 



"Concerning the berry ad we have been running, we 

 expected to create some interest amonor the I'acific 

 coast readers, but from the replies »na orders re- 

 ceived from throuprhout the United States it would 

 appear that your journal is perused from cover to 

 cover." 



LOS ROBLES NURSERY & GARDEN 

 April 15, 1920 Santa Cruz, Cal. 



& Plant Co.; F. Howard, E. B. Wash- 

 burn, J. Polder, H. Reeve Darling, and 

 Mr. Wilkins, of the Los Angeles Ad 

 Club, the speaker of the evening. 



The subject of the evening was "Pub- 

 licity" and this was well taken care of 

 in a short and pithy speech by Mr. Wil- 

 kins, followed by a general discussion. 

 Roy Wilcox and E. B. Washburn called 



Sahli's Salmoo-Piak Sport. 



attention to the fact that the matter 

 of appropriations was one of the first 

 points to be considered and in a short 

 time it was evident, from the sums 

 promised by several members, that il 



the rest helped along in the same j -o- 

 portion, or near it, there would be no 

 trouble in raising sufficient money to 

 take care of an effective campaign. H. 

 Reeve Darling, who has had consider- 

 able experience along the line of flo- 

 rists' advertising, made suggestions as 

 to how this could be arranged in local 

 papers, while F. H. Howard was in favor 

 of a broader scope, taking in both the 

 seed and the nursery business. M. L. 

 Germain proved by figures that the 

 large appropriation spent by his firm 

 for advertising had not proved a drain 

 on resources, but had actually, with the 

 increased sales, effected a saving of 

 about five per cent in overhead ex- 

 penses. There was considerable discus- 

 sion anent the value of specific rather 

 than cumulative advertisements and 

 many interesting points were brought 

 out by P. H. Howard, Howard E. Gates 

 and others. Eventually the publicity 

 committee, enlarged by the addition of 

 M. L. Germain and E. H. Rust, was in- 

 structed to formulate a plan and pre- 

 sent it to a full meeting of the society 

 April 23. 



Practically all the visitors were en- 

 rolled as new members and adjournment 

 was called at 30:15 p. m. 



Various Notes. 



Owing to a new city ordinance, the 

 parking of automobiles for even a few 

 minutes in the downtown streets is pro- 

 hibited and several of the principal re- 

 tailers say that their business has been 

 hurt by this. The traffic conditions were 

 so bad that something had to be done; 

 whether the order is too drastic or not 

 remains to be seen. Florists just out- 

 side of the prohibited district will pos- 

 sibly be benefited, while the outlying 

 sections will be put on a new ba.sis 

 entirely. If it is for the greatest 

 good of the greatest number, those who 

 suffer temporarily will have to put the 

 best face they can on the matter, but, 

 with the present high rents, the griev- 

 ance will be a real one without a doubt. 



Owing to difficulty in obtaining m.i- 

 terial, the plans of the Amling Co. may 



We will give you SATISFACTION 



Not only in PRICE BUT EVERY OTHER WAY. 



Keep in touch with us for everything in the trade. 



IT WILL PAY YOU ALL THE TIME. 



YELLOW DAISIES— Extra strong rooted cut- 

 tings, from soil, $2.50 per 100; $20.00 per 1000 



L. A. FLORAL CO. 



236 EAST FOURTH ST., LOS ANGELES, CALIF. 



THE HOUSE OF QUALITY AND SERVICE 



