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The Florists^ Review 



Apbil 1, 1990 



After Easter 



we recommend to you 



Easter Lilies 

 ' Sweet Peas 

 Snapdragon 

 Gardenias 

 Orchids 

 Daisies 



White and Yellow 



In all seasonable stock 

 we expect an ample 

 supply. 



When flowers are 

 needed for a special 

 occasion, a wedding for 

 instance, write us about 

 any special requirements. 



THE LEO MESSEN CO. 



WHOLESALE FLORISTS 



12th and Race Sts., riDLADELniU, Pi 



BALTIMORE, MD. WASHINGTON. D. C. 



Roses of the Better Kind 



We find so far this season the demand is mostly for 

 Roses of the better kind. 



Your trade wants the better variety of Roses, and is 

 willing to pay you a good price for them. 



For the balance of the season we will be very strong 

 on good Roses. 



We will have Russell in quantity. The best of all 

 the pink on the market today. 



It is a variety that will ship most any distance at any 

 time of the year. 



Premier Columbia Shawyer 

 Sunburst Ophelia 



Double White Killarney 



are other varieties that we recommend to you. These 

 varieties are called for more than any other. 



The Supply will be 

 sufficient from now on to 

 take care of all orders. 

 You will find the quality 

 of our Beauties somewhat 

 better than usual at this 

 time of the season. 



Most of the stores carry 

 a regular supply of Beau- 

 ties, and we are in a 

 position to arrange with 

 any of our customers for 

 a regular supply of Beau- 

 ties for the balance of the 

 season. 



We are headquarters 

 for Beauties in this 

 market, and you will find 

 our stock equal to, if not 

 better than any other here. 



19 and it is hoped that it will be pro- 

 ductive of much good. It is realized 

 that if retailers and growers pull to- 

 gether, much can be done for the better- 

 ment of the industry. It is hoped that 

 there will be a big turnout April 19 and 

 that the friendliest relationship will 

 exist between them. J. J. H. 



PHILADELPHIA. 



The Market. 



The cut flower market has been more 

 than usually unsteady for the week be- 

 fore Easter. Sometimes this has been 

 a good week; this time it has been a 

 bad week. The weather has changed to 

 spring. The crocuses are in bloom out- 

 doors, but there is no spring weather in 

 the cut flower market. It is heavy and 

 dull and listless, closing a little stronger 

 at the end of the week than it was at 

 the opening or during the middle of the 

 week. 



Sweet peas were the leading flower. 

 They were so exceedingly plentiful that 

 they depressed the other members of 

 the group. The effect of the deluge 

 of fragrant loveliness has been to lower 

 the Easter quotations. Everybody feels 

 that the sweet pea crop will last untU 

 Easter at least. This city has never 

 seen such a crop of peas before; many 

 of them are wonderfully fine. 



Easter lilies are the next most im- 

 portant flower today after sweet peas. 

 They have not been in oversupply this 

 week. Only the scouts of the big army 

 are here, but everybody knows that we 

 shall have lilies this year, in distinct 

 contrast to last season. It is also gen- 

 crally known that they will be good 

 and so abundant that the market is 

 almost certain to break at the close of 

 the shipping April 2. Enough lilies have 

 been grown here this season to supply 



BERGER BROTHERS 



SWEET PEAS 



VALLEY LILIES 



CARNATIONS ROSES GREENS 



122S Race Street r PHILADELPHIA 



Mantion The Review when you write. 



Roses 

 Carnations 



Callas 

 Sweet Peas 



CHARLES E. MEEHAN 



5 South Mole Street, M 

 PHILADELPHIA, PA. 



Ifentton Tke S«Ttow when ron wrlta^ 



PLUNOSUS 



Strmg* •■' B«MckM 



ADUNTUH 



and Green 

 of all kinds 



the entire eastern seaboard and the 

 success of the lilies depends on whether 

 the eastern seaboard wants them. Any- 

 body who could see them would want 

 them. They are extremely fine. Four 

 of the six leading lily growers have con- 

 fessed that their lilies are the best they 

 ever grew. The other two would prob- 

 ably do so were they asked. 



Outside of sweet peas and lilies, there 

 is no heavy crop of anything at present. 

 There is likewise no business, which 

 makes a moderate supply of flowers 

 seem excessive. 



Indications point to a good Easter, 

 but it will not commence in the cut 



flower market 

 passed. 



until Lamb's day has 



The Effect of 43. 



Quarantine No. 43, which went into 

 operation March 29, provides that in 

 this state and in three others certain cut 

 flowers and plants shall not be sent out, 

 except by special permit, from districts 

 infested by the corn borer. These cut 

 flowers and plants include chrysanthe- 

 mums, dahlias, gladioli, asters and 

 cosmos. 



The Making of the Market. 



"When a florist has something to sell, 

 either to other florists or at retail, the 

 market price is first ascertained, then 

 a price is set on the plants or flowers to 

 be sold. How is the market price de- 



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