﻿16 



The Florists^ Review 



Ant 11. S, l<>iO 



tin- curt;! ilmi'iil nt' ti'inlr was iiiiirh Irss 



I'ril. \i'\\ ljl^l;i ml i'^c;i|ir.| tllr Sliinil 



milil till- In;,' i|;iy's liii>ini'--s \\;is n\ ir 



••lihl the ir.-i'lf llicrc ilici tile largest it 

 li;i> kiKiwii, 



Big Day, Nevertheless. 



Dosfutf l!io storm, liMWrvii'. :iii I'lKir- 

 inoiis husitirss was 'loin- liv tl(iii--l •.; in 

 .•ill SIMM inns (if the 1- (Hint ry :i\\t\ the t raiic 

 i^ lint sii ])i's^iMi ist it' (i\ cr till' Iiism's in 

 1 urrt'd as it wduld lir i1' the >t(U'ni li.-nl 

 In'i'U e:irli(>r and nt' Idnm'r iliir.-it inn. 



I'riccs were not sd lii<,'li a^ ini;;lit liavc 



lirrll .'lilt iciliatcil, lirrailSi' >1iH-k was i\-- 

 ri't'il in 1^1 y ]>liMit i t'li). TIuti' wrrc ;ili tlic 

 I'l.'int^.; .-niii I'lii tldwrrs the ri't ai lr)-.> 

 loniil •-rll. 'I'll' t'nriniT were nui\'fil 

 wi'll. tlinii^h ill '-nnii- [il.ict's ^mwrrs 

 wild wii'i' anxinus nvcr | irii--| uti < di' .-i 

 '-urplii-- sdlii diit at i(.\\ prici'v id ilc 

 p.-irtinriii sidTi-s in di-.jri lo dear dUl 

 tiic plants lirt'dM. K.'istcr !i;i'l |i;issfil. 

 P.ut thcsr cases \\iTc I'i'w. ()t' cut 

 lldWrrs, tin rr is ;i (I ilVcriiit story, cliiflly 

 iMH-.atisi' dt' till' stdnn. .\n alininiaiifn 

 that tllr tr.-i'ji' WdiiM lia\i' rn^^arilcl ;is 

 .a ijdiisriiii witli liriLTlit l^astrr liay 

 wcathcT ln'i-.-inir .a suipliis. In soiiif 

 renters earnatidiis liecain.^ e\ en a <,'hit, 

 sd .ahuiiiiant \\cre they and sd weakly 

 ■iiii tlioy sell in the t'aee dt' f^ddii snji 

 I'lie^ dt' dthel' stdik. 



Lilies were iiiucli more numerous than 

 ha<i I'lcii cxjiectel. frdiii the ri'ports of' 



a short supply ot' Inillis and of i-iirtailed 

 plant ln>j; because et' the lii,s,di priee. 

 They descended Id 1 ."i cents I'or clll 

 liliMims and in sonie pl.aces went as high 

 as '.','i cents, ri.ants held niori' nnit'ormly 

 td I.'-' Id :;ii cents per (lower at wh(d( 

 sale. Ketail ligures were cust oinarily 

 ."ill and T.'i cents per lihiom and inid. 



Some centi'is, i 'hi ladel|ihia I'or ex- 

 ample, ri^porf tlie ^re.atest I'lastir in 

 their histors', greatest in nmnt'er oi 

 sales, greatest in sum ot' ninney. As to 

 net iHiitils, it is not sat'e td say, luit 

 lhei-e is no ddiilit that e\ cr^' whiTi' the 

 tiade ni.ade muih money. Telegrapli 

 ordirs wepi' extraordinarily large. The 

 ]iuldie h:id the money anil spent it this 

 I'lastei'. '{"he sole iirawliaid\ occurred 

 when the storm wmild not .alldw ihe 

 pi'npl,. dul to speml their nioney . 



EASTER ADVERTISING. 



The liig day of -]iring was esp.cially 

 log tor Jlorists in those cdnmiuiiit ie^ 

 wheri- they used ni\\s| .a per sjiaee <lur 

 ing the \scek |preceding t(. .aihert ise 

 their sto(d<. 'ITie tr.aile was ;xt'"*'riHis in 

 its use (.if ad\'ert isiiig spaee .as a rule 

 :uid e\cryhody was mmdi ple.ascl \\-ith 

 the results from their imhlicity. 



Tlu' l>ag(.' .aih'ert iseineiit used in St. 

 r.oiiis was rejirodiieed in last we(>k "s 

 issui' of The l?e\iew. In Milwaukee 

 .•(iiil otlier citios also co(i]ierat i\f adver- 



«^^«^-^ v<-»**..-V «<»<•<"( 



, >♦♦♦♦.H-<■•^•: •:-:- 



.-:■■> .♦« >-">»-I^«»»tv<-»>««««l t»» .4«*«<-*<««««<.4^««,>4-«-«.»«-»4.»«««*<.»«M«,«««< 



Ju»t see what we 

 wUI have to offer you 



—and choose 



Coombs' Flowers 



\Vc are go'nig to have some 

 ivonde}-fuf flowers chis Easter 



Tai "noiMf* •*' Ki\- '>ern rulnvatrng l^rv flowft* and 

 *»ai-hmB (.nf-t [hrm .n lh*it fovirtti a* lltou!^ ifw-y 



AnJ rww, •infij h\ \h^ warn »«eat}irf ar>d lunUiwi^, 

 till" fl-'w'f i.:i\c r*M.h*d ( ' «rid laiit* (■l>'-n — ii:*t 



m tmf i'^- *i^Aft 



1, S' CU/it u'iie ' ^ii^^rA 





Lily Plants 



Fr«li arMj •uielj'— tha 'try f-nmi 

 root. Wp fM'.! tav-o hund/ec;* of 



Choose from 



fht\fe your favorite 



Easter p)ant 



C\T\Mi-itr \ roat-!'. »plre*;, Hi- 

 or 



Cut Flouers 



if yov phase — 

 ti-e '.r,fi> tiinT','"' i-"c 1 -'.*■ 



Easter 

 Violet Corsages 



V.Vn.:ir.«. ,'.;. i ^ ji, I, i I '.■f a- 



Loft. but not least — 



m 





^HOPPIN'C. 



lisejneiits assistcfj in booming KiHttr 

 sales. 



Individual llorists also iii.aiii' oxtcn 

 sive use of iiewsjiapur s])a<'(', not only 

 in the large eitios, but also in tin- smaller 

 towns, l-'iill i);igi>s wort' not unconiinon. 

 tlimigli the newsprint p.'iper short.agt 

 restricted some florists' e.xpenditnre. 



.loliii Coombs, at Hartford, (Jonn., w.as 

 one who emidoycd a full page, which 

 ;ij)iH'ared in the lliirtford Times March 

 ,'i(t, urging customers to j)nr<'h,ase early. 

 The ad\ ert isement is rejiro(lue.i>il on this 

 page. Its layout is eJTective because 

 the reading matter has been divided so 

 as to give the main story, tlitit of clioos 

 ing etirly, consjiicnons position and to 

 conci'iitrate tlo^ reader's attention (Ui 

 it entirtdy. permitting reference after 

 wards to the list of stock avtiilable .at 

 the right. The co])y was j)rep:ired for 

 .Idhn ('oouibs by llilmer V. Swonson A. 

 < 'o., Chicago. The result of tiu^ pub 

 licity was most satisfying to .Mr 

 (.'ooiiibs, who tlid a big business at both 

 his stores in Hartford. 



CUT GLADIOLI FOR EASTEH 



itow often can one expect to see the 

 large flowering gladioli at Easter time? 

 Few ]ieople know and ]u>rli:ips it is hard 

 to believe thtit tliey w(>ro seen in Tcdedo. 

 O., this year, at Easter. A])ril 2, l!>i:n, 

 just two days before Easter .Sunday, 

 we cut the first of our Nitigarti, largt 

 white sjdkes, with :ui average of ciglit 

 florets open, which wo sold ;it our re 

 tiiil store at the sin.all price of $1 per 

 stern and all were sold at that price. 

 Of cours(> we did not have many to cut, 

 there being only a few, but to think otf 

 having cut gladioli for Easter! Can 

 .anyone beat it.' Wo shall bo able fo 

 cut a few right ;iloiig--not many, but 

 a few. W. Iinober.stag. 



PROPAGATING LILACS. 



I li.ave a hirge number of large shrubs 

 tr(mi \vhi(di T can take thousand.^ of 

 cuttings — double lilacs, snowballs, wei 

 g(d;is, mock <u-;inges, hydrangeas, etc. 

 There are a small stream and a lake on 

 my ]ilace. Wiuild this location he a good 

 one ill whi(di to root these cuttings? 

 1 want to grow a large number of double 

 lil.acs for forcing. M. F. ,1 Va. 



I'top.ag.it ing can be done in early sum 

 mer by using short cuttings of half 

 ripened \voo 1. A close frame is nec- 

 essar\. Cuttings must be shaded and 

 freijuentl\' sjirayed, as many as six to 

 eii^ht times daily if the W(>a1her is hot. 

 ^'oll should do thi.s pro{)agation early 

 in .Iiiiie, before the wood becomes too 

 har<l. M.any shrubs can also be i)ropa 

 gateij from mature wood. Place the 

 cuttings, cut in suittible lengths, in 

 damp s.and in a cold cellar ov(!r winter, 

 whco-e the>" will callous. In sj'ring plant 

 out iTi inirsei'v rows, burying the cut 

 lings two thirds of their length and 

 (irming the soil well. Persistent eulti- 

 \ .at ion is necessary, us well as hand 

 Weeding' tlirougii the growing season. 

 The I lioice flouble and single lilacs do 

 not )iro|i.aLrnte successfully from m.'ituro 

 wood. Tlie other shrubs wiii(di you 

 name are .asilv '^^rown in thia wav. 



c. w. 



'^^♦^♦**<^'y*yv*'>*'f-*****^'>'*-fr*<-A*<-+<-<-<-^v.>.;~x- <■•>-;-•><■ •>*>->*<*vO^**^*** 



l^^fc^^VAA^ / * * • •U m ' t AA t ' t^ 



Typographical Display L=nds|Disttnctioa to this Easter Advertisement. 



Kinsman, O. — C. W. Leslie, who has 

 I'Ceii with P>iduell & Fobes for several 

 > cars, intends to o])eu a small green- 

 hmise of his own, besides taking (di.argc 

 nf growing the stock of Pidvvell & 



