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The Florists' Review 



ApniL 22, 1920 



RETAIL STORE MANAGEMENT 



WHAT THE LEADERS IN THE TRADE ARE DOING 



WASHINGTON CLOSES SUNDAY. 



By agreement, most of the florists in 

 "Washington, D. C, closed their stores 

 all day Sunday, April 11. The petition 

 was prepared and signed by the follow- 

 ing members: 



Marcho & (,"o. 

 Leo Niessen Co. 

 0. A. C. Oehmlpr 

 S. S. Pennock Co. 

 J. H. Small & Sons 

 Washington Floral C!o. 

 Z. D. Blacklstone 



<?eo. H. Cooke 

 Dupont Flower Sliop 

 ■Gude Bros. Co. 

 Stanley H. HoIIhikI 

 Louis E. Hoover 

 F. F. Leapley 

 Louise Flower Shup 



An advertisement of this fact was 

 placed in the leading papers Friday, 

 April 9, and Saturday, April 10. In 

 honor of the event the florists 

 participating in the movement de- 

 cided to hold a special service. An 

 invitation was extended to them by 

 F. -W. Bolgiano, ex-president of the 

 American Seed Trade Association, to 

 hold this important meeting in his 

 church, namely, the Foundry Methodist 

 Church, The church is located on fash- 

 ionable Sixteenth street. The florists 

 made a beautiful decoration for the oc- 

 casion and the pastor, at an appropriate 

 time, paid suitable and eloquent tribute 

 to the movement, which, as he said, 

 the florists took up voluntarily, in- 

 stead of waiting until they were 

 forced to do so by law. A good number 

 of the leading members of the trade 



and their employees attended the serv- 

 ices and were unanimous in declar- 

 ing it one of the most satisfactory Sun- 

 day mornings they had spent for many 

 a year. 



"Sunday closing," says Z. D. Blackl- 

 stone, "is morally and legally right and 

 in the end those who stick by it will 

 win. It is the earnest belief and hope 

 that all members of the craft, not only 

 in Washington but throughout the 

 country, wUl learn to look upon this 

 subject in the same manner, for we 

 believe the standing of the florists' 

 business throughout the country will be 

 thereby put upon a much higher basis. ' ' 



Chronis, of the Alpha Floral Co., Clii- 

 cago, who says that shortly after the 

 store opened on Easter morning a tele- 

 graph messenger delivered forty-sevi^n 

 telegrams at one time — a good day 's 

 business in itself. 



WHY THE PINK PABT OBOWS. 



The growth of the Pink Part of The 

 Review has been one of the notable 

 leatures of recent trade affairs — the 

 colored section has developed so rapidly 

 that the least interested observer has 

 not failed to see it. 



The reason for the growth of the Pink 

 Part is to be found in the experience 

 of those represented in it, one retailer 

 telling another, with the result that 

 most of the weekly accessions now come 

 without individual solicitation. 



How impressive the telegraph orders 

 are is shown by the statement of Andrew 



WIBE ORDERS CLIMBINO. 



Experiences related by retailers in 

 actual figures confirm the statements of 

 general character that the telegraph de- 

 livery business is growing more rapidly 

 than any other branch of the retail 

 florists' business. Larger expenditure 

 by the public may be one reason, but 

 another and more important one is the 

 aggressive effort being made by florists 

 in small towns as well as large cities. 

 A recent statement giving actual and 

 verifiable figures is that by the Blu- 

 Maize Blossom Shop, at Ann Arbor, 

 Mich. Though tliis store has been es- 

 tablished only six months and there are 

 several other live firms in town, the 

 BluMaize Blossom Shop sent out over 

 100 telegraph orders at Easter, the 

 average for the lot being over $6. This 

 was a striking advance over the number 

 sent out at Christmas. 



The showing is particularly good 

 when one remembers that Ann Arbor 

 is a small town. Its location on the 



♦lUiinmoinmHmEjnuirniiioiiiiiiiiiiiaiuiiiiiiiiiauMiiiuauimiuiuuaiiira 



CLEVELAND 



OHIO 



Florists' telegraph, telephone or 

 mail orders given personal care 

 and attention. 



No order too large. 



No order too small. 



1006 EUCLID AVENUE 

 The largest growers of cut flowers in Ohio 







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