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STORM STOPS 



EASTER PARADE 



Stormy weather on Easter morning prevented the hig Easter parade 

 that brings thousands of dollars into florists' tills Sunday morning. Com- 

 ing on the evening before in some places, snow and rain dissipated the crowd 

 of last-minute buyers and hindered delivery. But it was a big Easter. 



EOMISE of an Easter 

 record that would exceed 

 anything in the trade's 

 history was wrecked by a 

 storm which arrived in 

 some places the day before 

 Easter and in others on 

 Easter morning, forbid- 

 ding the streets to thou- 

 sands of once - a - year 

 church-goers and depriving florists of 

 .in untold amount of business. The 

 orders in the week before the big day 

 liad been rolling in so strongly that the 

 trade had anticipations of an Easter 

 business without compare. To the re- 

 tailers' great satisfaction, there turned 

 out to be plenty of stock, both of plants 

 and cut flowers, more indeed than any- 

 one had expected, and they planned to 

 push sales with a vim that would send 

 the total to a high figure. Plant orders 

 started to come in early and the re- 

 tailers disposed of all in this line be- 

 tore the arrival of the storm. All that 

 it did was to handicap deliveries and 

 spoil a comparatively small number of 

 plants. Cut flowers bore the disastrous 

 effects of the storm. For, instead of 

 streets crowded with the gayly clad 

 Easter parade, Sunday morning saw 

 them deserted for the most part, swept 

 clean of pedestrians by rain and snow. 



Panhandle Blizzard. 



The weather bureau report which ap- 

 pears on this page tells the story. A 

 blizzard that started in the Texas pan- 

 handle swept northeastward across the 

 country, carrying rain, wind and snow. 

 The storm struck Kansas City Satur- 

 day morning and a heavy downfall of 

 snow discouraged the shoppers for 

 Easter. Saturday afternoon snow fell 

 heavily in St. Louis. Kansas, Nebraska, 

 northern Oklahoma, Missouri and Iowa 

 all felt lower temperatures and received 

 some rain or snow. In some places the 

 precipitation was quite heavy, several 

 inches of snow or rain falling during 

 the afternoon. 



Saturday night the storm reached 

 Illinois, where the snow was exception- 

 ally heavy. A new April snowfall 

 record was made at Springfield. Six and 

 three-tenths inches fell between 2:30 

 ;ind 7 o 'clock Sunday afternoon. It was 

 more than the fall of snow for the en- 

 tire winter at that place. At other 

 points in the state heavy snow was also 

 reported. 



In Chicago the storm began early 

 !^unday morning and when the Easter 

 church-goers looked out of their win- 

 dows upon arising they saw swirling 

 snow driven by a tremendous wind 



EASTEB WEATHEB. 



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Eastern states: '. 



Albany 32 38 



Atlanta 70 76 



Boston 38 46 



Buffalo 30 80 



Charleston 68 74 



New York 40 48 



Philadelphia 42 44 



Pittsburgh 66 66 



Washlngtwi (50 80 



Gulf states: 



El Paso 66 68 88 



Fort Worth 48 48 82 



Galveston 66 68 64 



Jacksonville 64 78 62 



Miami 78 82 76 



Mobile 70 86 76 



New Orleans 60 78 70 



San Antonio 64 68 40 



Tampa 78 82 74 



yicksburg 48 66 66 



East central states: 



Alpena 28 30 22 



Cairo 82 62 48 



Chicago 29 30 30 



Cincinnati ..... .50 64 40 



Cleveland 38 38 84 



Detroit 26 82 32 



Escanaba 20 26 18 



Evansville 36 64 48 



Fort Wayne 28 32 80 



Grand Kapids 24 30 28 



Indianapolis 32 46 32 



Madison 28 28 24 



Marquette 18 22 16 



Memphis 38 68 64 



Milwaukee 28 30 SO 



Nashville 44 74 62 



Peoria 24 30 28 



Ste. Marie 20 30 18 



Springfield, 1U...26 28 28 



West central states: 



Bismarck 26 28 4 



Charles City 24 26 18 



Davenport 28 30 24 



Des Moines 26 30 22 



Fort Dodge 32 34 18 



Dubuque 26 30 26 



Huron 26 28 10 



Kansas City 26 26 24 



Keokuk 26 28 28 



Little Rock 36 46 46 



Oklahoma 36 38 26 



Omaha 28 30 20 



Sioux City 28 80 18 



St. Louis 20 36 34 



Minneapolis 26 26 10 



SpringHeld. Mo... 22 34 34 



Wichita 26 28 22 



Mountain states: 



Boise 50 50 32 



Cheyenne 20 22 — 4 



Denver 30 32 6 



Phoenix 76 78 46 



Salt Lake City.. 40 40 22 

 Pacific states: 



Los Angeles 74 78 6S 



PorUand, Ore 56 66 46 



San Diego 70 72 62 



San Francisco 58 72 60 



Walla Walla 52 64 40 



Seattle 48 48 .. 



Canadian: 



Calgary 14 18 a 



Montreal 32 84 24 



Quebec 32 86 24 



Toronto 30 80 .. 



Winnipeg 16 32—2 



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48 Rain S.W. 



44 Rain E. 



26 Rain E. 



66 Cloudy S.W. 



46 Rain E. 



44 Rain N.E. 



44 Cloudy S.W. 



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through the streets. By church time 

 several inches had fallen and the streets 

 were filled with a slippery, sloppy mass 

 that intimidated any but the most 

 stanch-hearted pedestrian and made 

 passage difficult for automobile traffic. 

 Delivery trucks were in many cases 

 stalled and under the guidance of skill- 

 ful drivers could at best only crawl 

 along, making but a quarter to a third 

 the usual speed. Extra cars were pressed 

 into service and taxicab drivers bribed 

 to carry the belated Easter plants to 

 their destinations. Instead of ceasing 

 work at noon, florists were at work till 

 mid-afternoon and evening getting out 

 orders. 



Of course, the customary great trade 

 in corsages was to a marked extent lost. 

 The stores which particularly depend 

 upon counter sales felt the effects of 

 the storm keenly. Some sales were 

 made, but they were few compared with 

 the number that would have been pos- 

 sible if the day had been bright and 

 clear. The loss of this business was the 

 more lamented because of the abun- 

 dance of cut flowers. There was a large 

 supply of lilies, carnations and some 

 other stock Saturday night, a large part 

 of which would have been moved, had 

 Easter day been clear. As it was, few 

 orders were filled on the wholesale mar- 

 ket Sunday morning and large quanti- 

 ties of stock were carried over to the 

 following week. 



Later in East. 



Northern Indiana and Ohio received a 

 large fall of snow, while the southern 

 parts of the states had rain. In the 

 large flower centers there the plant 

 stock was all moved, but an abundance 

 of cut flowers remained, for lack of the 

 usual corsage business. Roses and car- 

 nations, particularly the latter, were 

 left in the wholesale houses till Mon- 

 day. 



Michigan suffered from heavy snow, 

 the cold section of the storm passing 

 northward across the country. To the 

 cast of Michigan the effect was felt in 

 the form of showers which reached 

 Philadelphia and New York Easter 

 morning and Boston Sunday afternoon. 

 The northern half of the storm was the 

 worse and the cities which were in its 

 path felt the effects much more severely. 



Eains had fallen on the eastern sea- 

 board earlier in the week, in New York 

 on Friday, April 2, but Saturday was, 

 fortunately, a bright clear day, when 

 business made up what it had lost on 

 the day before. The severity of the 

 weather was not so great as in the cen- 

 tral west when the storm did come, and 



