﻿April 15, 1920 



The Florists' Review 



19 



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ECHOES 



WINTEB'S FAREWELL. 



The sketch on this page illustrates 

 just how a good many florists felt when 

 the snow descended Easter morning. 

 H. C. Pfeiflfer, of the Mount Saint 

 Mary's Greenhouses, just opposite that 

 ocmetery in Kansas City, Mo., in send- 

 ing it, facetiously explains, * ' This is re- 

 produced from, a photograph taken in 

 the cemetery Easter morning. The boy 

 was attempting to deliver an Easter lily 

 to a. grave. This was one of over 200 

 orders we had to place on graves Sun- 

 day morning. The boy quit!" 



HEBE'S REAL CO-OPERATION. 



When a cooperative advertisement is 

 placed in the Minneapolis newspapers 

 the cooperation is not only on the part 

 of the florists, as was testified by an 

 article in the Minneapolis Journal, 

 Easter Sunday. Before Easter an ad- 

 vertisement of sixteen inches four col- 

 umns wide was published, using the 

 same copy which the St. Louis florists 

 used in their advertisement reproduced 

 in The Eeview of April 1. On Easter 

 the Journal, on the first page of its city 

 life section, devoted four columns, thir- 

 teen and a half inches long, to a story 

 and a large picture about flowers and 

 the Easter floral display. The article 

 could not have been more pleasing or 

 helpful to the florists had they written 

 it themselves. 



Th^ illustration, which occupied al- 

 most three-quarters of the space, was 

 of a corner of a florist's shop, showing 

 many offerings in plants, cut flowers 

 and fancy baskets. 



The story told of the largest display 

 of flowers that had ever been seen in 

 Minneapolis, of the love of flowers 

 growing from the war and the increased 

 'Icmand for them, stating that contact 

 ^ith the Fp«nch had taught young 

 America to appreciate flowers. Miss 

 €ocile James, a saleslady in one of the 

 stores, told how prospective flower buy- 

 ers were treated on their entrance into 

 ♦ he store and how they were helped in 

 ♦hoir choice. The article said the in- 

 'Tpasod popularity of flowers would 

 •'ffect the life of the nation. As the final 

 ■'oason for the increased demand, the 

 '"W cost of flowers was given. The 

 jTiees of former" years were compared 

 ^^ith those of this year and the present 

 ITiifs were slated to be much lower. 



FORT SMITH, ARK. 



Oeorge Bye's report of Easter busi- 

 fieas was: "I cannot say that Easter 

 "usiness was the best in the world, nor 

 ■^'^n I say I did not make any money, 



'I't It seems that I am an unlucky cuss 

 ■'^ ter all. Saturday prospects were 

 iTrand for a clean-up, but that night it 



"irned cold and Sunday the thermometer 

 ' ll^'lr ^^^^ *° 25 degrees and it snowed 



! \^^7- You can imagine how a fellow 

 leit with about $1,000 worth of stock 



'" his hands. Then, too, the glass in 



"y house that was broken March 21 



^^a* still out, since I was unable, in the 



"" of business, to get it in. With a 



big spring stock in the house, you can 

 guess just how I felt and just what I 

 thought. But with all that I cannot 

 kick on the Easter business, for it was 

 good. Yet just think what it would 

 have been if the weather had been good! 

 I lost a number of plants in the green- 

 house April 4, for the temperature 

 dropped to 20 degrees, and though I kept 

 the boilers going hard, considerable 

 stock was frozen." 



G. T. Ryan, of Ryan & Powers, thinks 

 that if sweet peas were grown in larger 

 quantities, so that the demand for cor- 

 sages could be supplied, they would take 

 the place of violets, as the public is be- 

 coming tired of buying the inferior vio- 

 lets that are sent out at Easter. On Sat- 

 urday before Easter this firm's sales 

 were fifty per cent ahead of those a 

 year ago. 



WATERBURY, CONN. 



HARTFORD, CONN. 



Easter Business. 



From reports received from the va- 

 rious florists, business ran ahead of last 

 year for Easter. There was plenty of 

 stock of all kinds, both plants and cut 

 flowers. Prices were approximately the 

 same as a year ago, Easter lilies selling 

 for 50 cents a bloom retail, although one 

 florist sold them for 40 cents if the cus- 

 tomers carried the plants with them and 

 50 cents if delivered. Bougainvilleas 

 sold well. They seemed ^o^take the 

 place of azaleas. Roses sold from $2.50 

 to $8 per dozen; carnations, $2 to $3; 

 valley, $4 per bunch; orchids, $2 to $3 

 apiece, and American Beauties, $12 to 

 $24 a dozen. Viftlets sold well, but were 

 poor in quality. 



A campaign to reduce the high cost of 

 living was started about two weeks be- 

 fore Easter. It affected somewhat the 

 trade of the wealthier class, but the 

 middle and working classes did not seem 

 to pay much attention to it. 



Good Friday rain fell all day and 

 trade ran behind a year ago. Everyone 

 was more or less discouraged, but Satur- 

 day was a beautiful day, and brisk 

 trade more than made up for the loss 

 on Friday. 



Easter Business. 



Everyone is more than satisfied with 

 the amount of business that was done. 

 The weather preceding Easter was reg- 

 ular New England weather. It rained 

 hard Good Friday, but that made little 

 difference in the amount of business 

 done on that day. Saturday was ideal 

 and thjB stores were filled with buyers 

 all day long and in the evening. Easter 

 of 1920 was the best one the florists of 

 Hartford have ever had. 



The Florists' Club did some newspaper 

 advertising which helped to boom the 

 sale of flowers. There were full-page 

 advertisements in all the local papers 

 and, as the papers sold in the surround- 

 ing towns, it helped the out-of-town 

 florists also. The advertisements were 

 the subject of many favorable com- 

 ments. 



In speaking of the Easter trade, 

 George F. Lane, doing business as Lane 

 the Florist, said that this was the best 

 Easter he has ever had and that he was 

 unable to m,eet the demand for corsages. 

 Potted plants were also in good demand. 



E. M. Welch's Flower Shop reported 

 that business was the best yet. It was 

 completely sold out of potted plants and 

 cut flowers. The supply of violets and 



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Old Man Winter's Parting Jest. 



